*StartUP Berlin Event #3

8 COMMON PITFALLS IN A BUSINESS MODEL*

W. Alex Jansenalex@wajansen.co

+49 172 83 57 174@phaoust

WHO?

consultant / trainer for lean, agile, business modelling

degrees in computer science and music

experience in multiple industries

FOUNDER

1st at age 18, followed by more, IT and others

Current: Materials for Scrum, Design Thinking, and Business Modelling

WHAT IS A BUSINESS MODEL?

„BUSINESS MODEL IS THE LOGIC BY WHICH

AN ENTERPRISE SUSTAINS ITSELF.”

BUT NOW, LET‘S GET TO PITFALLS I SEE A LOT IN STARTUPS AND BIGGER COMPANIES

CONTRADICTIONS?#1

#2HYPOTHESIS OR FACT?

SIMPLICITY IS KEY! #3

WHAT‘S THE NEED? #4

WHO EXACTLY IS THE CUSTOMER?

#5

VALUE / EXPERIENCE #6

VISUALIZE!

#7

SOMEONE HAS DONE IT

#8

„DON‘T TRY TO THINK THAT JUST BECAUSE

YOUR BM IS NEW, ALL THE PROBLEMS YOU‘RE

GOING TO HAVE ARE NEW“

Caroline Drucker @ Heureka 2013

THANK YOU!

QUESTIONS?W. Alex Jansen

alex@wajansen.co

+49 172 83 57 174@phaoust

CREDITS

Photos:© Fotolia - Tanja Esser, Miriam Dörr, Nailia Schwarz© Fotolia - BeTa-Artworks© Vertical Media GmbH © Ingo Vollenberg© W. Alex Jansen

Artwork:© Caroline Schmidt, Munich Prinzessin© Business Visuals GbR