A CREATIVE APPROACH ON IAŞINOVEMBER 2012

01 IAŞI NUMBER ONE ALINA IOANA PETREA02 GĂSIT SI RECICLAT MARCU RĂZVAN OLIVIU03 POT CE NU POT ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC04 AFARA PE STRAZI MIHAI GEORGE EUGEN05 RELIGIA SI IASUL COTOVANU ANDREI06 TRAMVAIUL GROAZEI ANDREI BOGHITĂ07 AGLOMERAT TIB ROIBU08 A DOUA CASA AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA09 LUMI PARALELE RĂŢOI STELIAN10 PRINTRE RÂNDURI RENATA BULIGA11 TRADIŢII TRECUT ŞI PREZENT NAGY RALUCA & VLADIMIR DUMBRAVA12 CULORI PENTRU ORAȘ DĀMĀTĀR ELIZA BERNADETA13 POSTEAZA BROSCAUTANU DANIEL SEBASTIAN14 VINO SA VEZI CE ESTE MUZICA DIACONU ANDREI-ALIN15 GHID PENTRU STUDENTI TARASI VICTOR16 NOU/VECHI DUMITRAŞ CĂTĂLINA17 CA UN EXPERT FEDIUC IULIAN18 TRĂIND ÎNTR-O LUME A BETOANELOR BOROȘ IOANA ADELINA, SCRIPNIC RAISA19 SECOND HAND EVIDENT BORDEANU ALINA

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IAŞI, NUMĂRUL UNUIAŞI, NUMBER ONE

ALINA IOANA PETREA

Iaşi can be easly described as the city of the beginnings. The first national theatre, first monument, botanical garden or synagogue are some of the few examples that can be enumerated.

These historycal facts need to be presented to the citizens of Iaşi and also to the important number of foreign students in a way that can make them wonder and research further for more information.

The posters are made in a simple manner with only a few details that are necessary for recognising a certain element from the building or monument that is presented.

Iaşi poate fi descris cu uşurinţă ca fiind oraşul începuturilor. Multe momente importante din istoria României au avut loc în acest oraş. Primul teatru naţional, primul monument, prima grădină botanică sau Sinagoga Mare sunt câteva din numeroasele exemple ce pot fi enumerate.

Aceste informaţii trebuie prezentate cetăţenilor din acest oraş cât şi studenţilor din alte ţări, într-o manieră interesantă care să-i provoace să caute mai departe mai multe informaţii.

Posterele sunt realizate într-un mod simplu, cu detalii strict necesare pentru identificarea ulterioară a monumentuluisau a clădirii.

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IAŞI, NUMBER ONE

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GĂSIT SI RECICLATFOUND AND RECYCLED

MARCU RĂZVAN OLIVIU

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FOUND AND RECYCLED

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POT CE NU POTI CAN WHAT I CAN’T

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ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC

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La baza acestui concept sta ideea ca fiecare om este liber si poate face ceea ce doreste. De multe ori, nu ne urmam visele, fie pentru ca ni se pare prea greau, fie ca nu avem bani, fie ca nu avem curaj, sau ca ne e frica, sau pur si simplu pentru ca nu ave increderea necesara, iar asta ge-nereaza sentimente de frustrare, sau nervi. Am creat acest concept pentru a le reaminti oamenilor ca au potential. Ideea e simpla: Am creat un joc, sub forma unor stickere.

POT CE NU POT

Ideea e simpla: Am creat un joc, sub forma unor stickere.Persoana e indemnata sa noteze pe verso intr-un mod cat mai sincer ce nu poate sa faca, apoi sa razuiasca in jurul negatiei, descoperind simbolul pozitiv, sub forma unei fete zambitoare. Intr-un final, negatia se transfor-ma intr-un mesaj afirmativ, care iti sugereaza ca poti sa reaalizezi ceea ce crezi ca nu poti realiza.

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ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC

Dupa cum spune si ultimul punct din instructiuni, stickerele pot fi lipite oriunde, prin oras, acasa, pe diferite obiecte. In acest fel se creaza o repetitie vizuala a fenomenului in oras, care are rolul de a starni curiozi-tatea neparticipantilor, convertindu-se intr-un final in trafic web.

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POT CE NU POT

Ideea poate fi transmisa si pe suporturile de pahare in cluburi, baruri, cafenele sau ceainarii cu acelasi nivel de interactivitate ca si in cazul stickerelor, acestea putand fi luate acasa si refolosite. In acest fel, cu fiecare utilizare, persoana isi reaminteste ca poate.

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Site-ul urmareste acelasi concept ca si sticker-ul. Utilizatorul com-pleteaza campul liber, si mesajul se schimba odata cu apasarea butonului “trimite”. In fundal sepot distinge fraze negative, ale altor utilizatori, care, de aseme-nea se vor transforma in mesaje pozitive.

Odata cu transformarea mesajului , utililazatorul primeste si un citat incurajator, in functie de tipul problemei sale. De asemea, el are optiunea de a distribui adresa site-ului pe retelele de socializare, de a downloada un wallpaper cu mesajul sau, sau o aplicatie de tip widget. O alta optiune a paginii web este cumpararea de materiale promotionale personalizate, pen-tru a-i fi reamintit si incurajat sa realizeze aceste lucruri.

ALEX BALAITA, CRISTINA MACOVEI, FLORIN BUSUIOC

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POT CE NU POT

Conceptul poate fi aplicat la scara globala, putand fi tradus in orice limba. Ca o concluzie, am creat mai mult decat un concept urban, ci un fenomen aplicabil la scara internationala.

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AFARA PE STRAZIOUT ON THE STREETS

MIHAI GEORGE EUGEN

Sunt sau nu sunt ... pe aceeasi stradaAm I or am I not ... on the same street

Tinta proiectului meu este regandirea semnelorstradale si conceperea acestora ca si sursede informare spatiala si cat si culturala.

The target of my project is to redesign the street signs, making them a source of cultural and spatial information.

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AFARA PE STRAZIOUT ON THE STREETS

OUT ON THE STREETS

04Tinta proiectului meu este regandirea semnelorstradale si conceperea acestora ca si sursede informare spatiala si cat si culturala.

The target of my project is to redesign the street signs, making them a source of cultural and spatial information.

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RELIGIA SI IASULRELIGION AND IASI

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COTOVANU ANDREI

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RELIGION AND IASI

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TRAMVAIUL GROAZEITHE TRAM OF HORRORS

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ANDREI BOGHITĂ

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BOYCOTT CAMPĂAIGN AGAINST THE TRAM COMPANY INCLUDES POSTERS AND STICKERS

TRAMVAIUL GROAZEI

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HUMANS VS CROWS The influence of crows on the society is rapidly increasing as the need for food is proportional to the number of birds.Beside the city and its urban areas, crops and rural fields are also being affected by the omnivore corvines, that have no food preferences. Altough there are simple and practical solutions for this problem, the city continues to be flooded without any human intervention.

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AGLOMERATCROWDED

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TIB ROIBU

18Altough throughout the years, the city administration has had several attempts to deal with this problem, the last decade has left the citizens of Iasi with the sun in their eyes and poop on their shoes, clothes, cars and windows. What some may call an ecological environment, makes itself present as a thriving social component. Being favourite candidates for the second most

intelligent animal of the planet, the crows slowly transform themselves into the dark miths that represent, filling the city's sky at sunrise and sundown.

3%

5%

23%

69%

CROWDED

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Giving all that, we have learned to accept not the ignorance of city's administratives, but what nature brings with its evolution.

An awareness campaign takes birth as an ironic response to the awkardness of the situation.

A positive attitude regarding the subject, finds the normal citizen trapped between the problem “old as earth” andan unexpected reaction.

The temporal solution might just be a laugh at the social inadaptation on “rough conditions”. Different print materials and clothes accesories will bring the problem forthwith a small amount of hopefor change.

And since resistance is futile,we have learned to adapt and deal with it.

A DOUA CASASECOND HOME

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AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA

TeaspotsBookstores“A room without books is like a body without a soul.” - Cicero

“If man has no tea in him, he is incapable of un-derstanding truth and beauty.” - Japanese proverb

Carturesti

Librarium

Junimea

Avant-Garde

Sage Cafe

Acaju

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A DOUA CASA

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Antiqueshop

Talk

Music

Drinks

Tea

Books

Movies

Games

Antiques

Pictures

Cats

“Pupils, students, postgraduates and even some re-searchers have permanent source of information in this slightly dusty place.” - Grumazascu

Anticariat “Dumitru I. Grumazescu”

AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA

touchthe colors

hearthe books

increase the vibe

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A DOUA CASA

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smellthe competition

tastethe music

seethe diversity

YOU

AMBROZIE SARAH, BANDAC IOANA, CIURUSNIUC LAURA

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A DOUA CASA

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PARALLEL WORLDS

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RĂŢOI STELIAN

LUMI PARALELEPARALLEL WORLDS

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LUMI PARALELE

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PRINTRE RÂNDURIBETWEEN THE LINES

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RENATA BULIGA

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PRINTRE RÂNDURI

TRADIŢII TRECUT ŞI PREZENTTRADITIONS PAST AND PRESENT

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NAGY RALUCA & VLADIMIR DUMBRAVA

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TRADIŢII TRECUT ŞI PREZENT

NAGY RALUCA & VLADIMIR DUMBRAVA

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TRADITII TRECUT SI PREZENT

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CULORI PENTRU ORAȘCOLORS FOR CITY

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DĀMĀTĀR ELIZA BERNADETA

CULORI PENTRU ORAȘ

A campaign ment to bring more color in the city. Since one person can-not change the way the city looks, colored glasses can change persons perspective and the color of the city.

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POSTEAZAPOST IT

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BROSCAUTANU DANIEL SEBASTIAN

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POSTEAZA

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VINO SA VEZI CE ESTE MUZICACOME AND SEE WHAT IS MUSIC

DIACONU ANDREI-ALIN

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VINO SA VEZI CE ESTE MUZICA

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TARASI VICTOR

GHID PENTRU STUDENTII FIRST TIME IASI GUIDE FOR STUDENTS

GHID/POSTER PENTRU STUDENTI

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TARASI VICTOR

GHID PENTRU STUDENTII FIRST TIME IASI GUIDE FOR STUDENTS

GHID/POSTER PENTRU STUDENTI

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BROCHURE(FRONT)

POSTER(BACK)41

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NOU/VECHINEW/OLD

DUMITRAŞ CĂTĂLINA

NOU/VECHINEW/OLD

DUMITRAŞ CĂTĂLINA

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NOU/VECHI

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CA UN EXPERTLIKE AN EXPERT

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FEDIUC IULIAN CA UN EXPERT

CA UN EXPERTLIKE AN EXPERT

FEDIUC IULIAN CA UN EXPERT

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TRĂIND ÎNTR-O LUME A BETOANELORLIVING IN A CONCRETE WORLD

BOROȘ IOANA ADELINA / SCRIPNIC RAISA

“ All this crowded streets. Poor Roy... soon he won’t have a normal behavior. I’m worried!”

“Rex is acting weird. Maybe playing with a frisbee will fresh him up. Unfortunately Idon’t know such a place”

“ Crazy kids! They make so much noise... and this place is so small.I wish I have an area to relax and be free!”

“All this problems... I wish someone will fix them!”

Maria: Vasile:

The stressed one: The angry one:

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TRĂIND ÎNTR-O LUME A BETOANELORLIVING IN A CONCRETE WORLD

BOROȘ IOANA ADELINA / SCRIPNIC RAISA

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TRĂIND ÎNTR-O LUME A BETOANELOR

“ Whereshould I go out with Max? This routine makes him crazy!”

“ I want to be Billys own trainer!”

“ My owner works all the time. Iwish I have a place to socialize with others!”

“ No frisbee, no games, no fresh air... Iwish I have themall!”

“ Hmmm.. same rutine every day, I wish I have a place to enjoy every mo-ment!”

“ Lola teases me! If I only know a place tolet her free and play with other dogs...It would be awesome!”

Fanel: Dorel:Mihai:

The sad one: The lonely one: The bored one:

BOROȘ IOANA ADELINA / SCRIPNIC RAISA

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BOROȘ IOANA ADELINA / SCRIPNIC RAISA

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TRĂIND ÎNTR-O LUME A BETOANELOR

SECOND HAND, EVIDENTSECOND HAND, OF COURSE

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BORDEANU ALINA SECOND HAND, EVIDENT

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SECOND HAND, EVIDENTSECOND HAND, OF COURSE

BORDEANU ALINA SECOND HAND, EVIDENT

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This publication is the outcome of a one week workshop conducted by andrews:degen, a graphic design studio based in Amsterdam. Students from the graphic design department of the university ‘George Enescu’, in Iași, Romania, explored their city from different angles. Iași is one of the largest cities and a municipality in Romania. Located in the Moldavia region, Iași has traditionally been one of the leading centres of romanian social, cultural, academic and artistic life. Iași itself has a population of 263,410 (the fourth most populous romanian city) and accommodates over 75,000 students.

The topics are based on social issues, personal stories and visual communication in the city of Iași. Students developed interventions, campaigns and more poetic visual statements. Design thinking as a method for research, exploration and social problem solving in a densed urban environment.

This project was made possible thanks to the support of the Deutsches Kulturzentrumin Iași and the Universitatea de Arte ‘George Enescu’ Iaşi.