76460354-AVON-ppt

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Transcript of 76460354-AVON-ppt

A POWERPOINT PRESENTATION ON A V O N

BY : BIPLAB GUPTA

INDUSTRY PROFILE

Cosmetics are products that are created for application on the body for the purpose of cleansing, beautifying or altering appearance and enhancing attractive features. But cosmetics are not the same thing as medicines and cosmetics cannot be used to alter a body’s functions or performance.

With growing ecological and health awareness, modern cosmetics are available in the form of organic cosmetics, mineral cosmetics and even environmentally friendly cosmetics to cater to an overwhelming demand for such products. The Indian cosmetic industry includes a long list of cosmetic product buyers, importers, wholesalers, distributors and manufacturers.

HISTORY OF COSMETICS

In other cultures like that of China, fingernail painting was popular in ancient times. Ancient Chinese people used a mixture of gum arabic, egg whites, gelatin and beeswax to make the first forms of nail varnish and royalty preferred to use metallic or bright colors of nail varnish at that time. People from lower ranks were restricted to the use of paler nail varnish colors, and this trend of discrimination using nail varnish was also visible in ancient Egypt.

Although cosmetic products have undergone many changes in modern times, the basic concept of using cosmetics to enhance the features of good health has not changed. For instance, blush-on is used to conceal pale present a picture of rosy cheeks as opposed to pale skin and nail polish can be used to conceal brittle or dry nails. The history of makeup cosmetics however is tarnished by the ill-effects that were often experienced after applying many ancient make-up products.

The history of cosmetics in the 1930s and 1940s shows how the fashion or trend with respect to lipstick colors was changed annually, getting darker and closer to red every passing year. It was around this time that eyebrow shaping also became popular.

The history of the cosmetics industry includes very dark chapters in European and Western countries from about six centuries back. Mixtures and pastes were then used to whiten the face, a practice which remained popular till over four hundred years later.

Up to the late nineteenth century, women in Western countries may have secretly worn make-up made from mixtures of household products, as make-up was then deemed the domain of film stars. Cosmetics were only openly put up for sale in the early part of the twentieth century for the first time. Tanned or darker skin tones became popular only as late as the early twentieth century. It was in this era that tanning the skin became a popular fad.

COMPANY PROFILE

David H. McConnell

Avon Founder David H. McConnell offered women a rarity in 19th century America: a chance at financial independence. In 1886, it was practically unheard of for a woman to run her own business. Only about 5 million women in the United States were working outside the home, let alone climbing the ranks of any corporate ladder. That number accounted for just 20% of all women.

For many women, McConnell would radically alter that scenario. The man behind the company for women was the son of Irish immigrants and grew up on a farm. Yet, it was this young man from rural New York, a visionary leader decades ahead of his time, who would become a pioneer in empowering women. McConnell, a bookseller-turned-perfume entrepreneur, would offer women the opportunity to create and manage their own businesses through what later became known as direct selling.

POWER OF THE PRODUCT & PEOPLETo McConnell, the product and the people were everything to the company, and he dedicated himself to ensuring that both would be successful. In addition to inspiring the Representatives, McConnell also wanted to encourage the company's employees with the same positive spirit. A century before it would become de rigueur for companies to institute employee incentive programs and hire hordes of consultants to make sure employees were happy, motivated and productive, McConnell knew just how to rally the troops. The motivational leader created a set of guiding principles that are still the heart and spirit of Avon today. They include:

Providing an earnings opportunity so individuals can achieve financial independence and enjoy all that comes with such an accomplishment.Recognizing everyone's unique contributions.Giving back to the communities Avon serves.Offering the highest-quality products with a guarantee of satisfaction.Maintaining and cherishing the "friendly spirit of Avon."

McConnell believed strongly in the potential of people, and that in that potential lay the power of possibility and, eventually, success:

“If we stop and look over the past and then into the future, we can see that the possibilities are growing greater and greater every day; that we have scarcely begun to reach the proper results from the field we have before us.”        - David H. McConnell, Avon's Founder

PRODUCT PROFILEMAKE-UP

SKIN CARE

BATH & BODY

HAIR CARE

HAIR COLOURS

FRAGRANCE

JEWELLRY & FASHIONS

LINGERIE

HOME & FITNESS

THE HOLIDAY SHOP

KID’S STORE

MEN’S STORE

LIPS• Lipsticks• Lip gloss• Lip care

EYES• Mascara• Eye shadow• Eyeliner• Brows

FACE• Foundation• Concealer• Powder• Blush• Highlighters

NAILS• Nail colour• Nail care

MAKE UP

By Category By Brand

AVON MAKE UP

ANEW BEAUTY

ARABIAN GLOW

COLOR TREND

NAIL EXPERTS

EXTRA LASTINGS

SKIN CARE

By Category By Brand

CLEANSERS & TONERS

MOISTURISERS & CREAMS

ANTI AGEING

PROBLEM SOLVERS

ANEW TRIAL SIZES

DAY CREAMS

NIGHT CREAMS

A NEW STARTER KITS

ANEW

SOLUTIONS

CLEARSKIN

AVON CARE

BATH & BODY

By Category By Brand

BATH KIDS

SHOWER BODY GROOMING TOOLSBODY MOISTURISER

ROLL ON’S

HAND CREAM

PLANET SPA

LIQUID SOAP

FEMININE CARE

FOOT CARE

HAIR REMOVAL

SKIN SO SOFT

SENSES

FOOTWORKS

SIMPLY DELICATE

AVON ACTIVE

PLANET SPA

NATURALS

HAIR CARE

By BrandBy Category

FRIZZ CONTROL

SHAMPOO

CONDITIONER

DAILY RESULTS

STRAIGHT & SLEEK

STYLING

TREATMENT

VOLUMISING

COLOR PROTECTION

HAIR TOOLS

KEEP CLEAR

LONG & BAUTIFUL

NATURAL HAIRCARE

ADVANCED TECHNIQUES

AVON KIDS

HAIR COLOURS

By Category

HAIR COLOUR• Blondes• Brunettes• Reds & Blacks

FRAGRANCE

By Category

PERFUMES PURSE SIZE SPRAYS

BODY SPRAYS TALC

BODY CREAMS

ROLL-ON’S

PREMIUM FRAGRANCE

JEWELLERY & FASHIONS

By Category

NECKLACES

EARRINGS

BRACELETS

RINGS

WATCHES

JEWELLERY SETS

BAGS & PURSES

FASHION & ACCESSORIES

LINGERIE

By Category

BRAS

BRIEFS & SHORTS

SLEEPWEAR

PREMIUM COLLECTION

ESSENTIALS COLLECTION

HOME & FITNESS

By Category

FITNESS & ACCESSORIES

PAMPER

HOLIDAY SHOP

By Category

HOLIDAY FASHIONS

BEACH BEAUTY

BEACH BODY

SUMMER SCENTS

HOLIDAY HAIR

SUNCARE

KID’S STORE

By Category

BOYS

GIRLS

KIDS TOILETRIES

MEN’S STORE

By BrandBy Category

MEN’S SKINCARE

GROOMING

TOILETRIES

MEN’S FRAGRANCE

BODY CARE FOR MEN

COMPETITORS PROFILE

INDUSTRIES WHERE A V O N PRODUCTS .Inc COMPETES

PERSONAL CARE PRODUCTS

CONSUMER PRODUCTS MANUFACTURERS

APPAREL

JEWELLERY & WATCH MANUFACTURING

COSMETICS & SKINCARE

FRAGRANCE

COMPANIES

ALTICOR Inc.

BATH & BODY WORKS , LLC

BEAUTY CONTROL Inc.

LOREAL

MARY CAY Inc.

REVLON Inc.

PROCTOR & GAMBLE

COLGATE PALMOTIVE

ESTEE LAUDER

ECOLAB Inc.

CHURCH & DWILIGHT

ELIZABETH ARDEN Inc.

STEPAN COMPANY

INTER PARFUMS Inc.

UNITED – GUARDIAN Inc.

PARLUX FRAGRANCES

PHYSICIANS FORMULA

CCA INDUSTRIES Inc.

Company Name

Symbol : Market

LastSale

NetChange

%Change

ShareVolume

Today'sHigh/Low

52 WeekHigh/Low P/ERatio MarketValue

(mil.)

Avon Products, Inc. AVP : NYSE

$ 26.23 0.42 1.58% 3,621,288 $ 26.68$ 26

$ 36.20$ 26.12 15.34 11,283.83

Procter & Gamble Company (The) PG : NYSE

$ 61.49 0.43 0.69% 10,380,271 $ 62.18$ 61.49

$ 67.72$ 59.17 16.18 246,439.62

Colgate-Palmolive Company CL : NYSE

$ 84.38 0.50 0.59% 2,152,364 $ 85.30$ 84.34

$ 89.43$ 73.12 17.33 41,252.88

Estee Lauder Companies, Inc. (The) EL : NYSE

$ 104.91 0.52 0.49% 960,608 $ 105.95$ 103.51

$ 108.77$ 54.61 30.86 12,625.18

Competitor : Package Goods/Cosmetics  The following table is sorted by Market Capitalization in descending order. Click on the column header links to resort ascending (▲) or descending (▼).

Continue……

Ecolab Inc. ECL : NYSE $ 50 0.07 0.14% 3,705,939 $ 50.67

$ 49.49$ 57.19$ 46.07 22.42 11,599.70

Church & Dwight Company, Inc. CHD : NYSE

$ 40.34 0.27 0.66% 614,366 $ 40.61$ 39.81

$ 42.84$ 29.72 21.29 5,764.46

Elizabeth Arden, Inc. RDEN : NASDAQ-GS

$ 32.22 0.16 0.49% 122,786 $ 32.69$ 31.75

$ 34.62$ 14.31 24.41 935.35

Revlon, Inc. REV : NYSE $ 16.84 0.42 2.43% 233,250 $ 17.28

$ 16.60$ 19.33

$ 9.22 2.71 826.02

Stepan Company SCL : NYSE

$ 79.30 0.59 0.74% 26,017 $ 79.91$ 77.87

$ 82.15$ 53.55 13.13 806.32

Continue……

Inter Parfums, Inc. IPAR : NASDAQ-GS

$ 20.04 0.25 1.26% 184,269 $ 20.15$ 19.29

$ 24.80$ 16.01 18.73 610.86

United-Guardian, Inc. UG : NASDAQ-GM

$ 14.65 0.05 0.34% 1,173 $ 14.65$ 14.35

$ 15.65$ 11.13 17.65 67.33

Parlux Fragrances, Inc. PARL : NASDAQ-GS

$ 3.02 0.05 1.68% 48,976 $ 3.07$ 2.82

$ 3.79$ 1.80 50.33 62.69

Physicians Formula Holdings, Inc. FACE : NASDAQ-GS

$ 3.80 0.09 2.31% 9,696 $ 3.96$ 3.80

$ 6.79$ 2.93 190 51.64

Stepan Company SCL^ : NYSE

$ 89.80 0.92 1.01% 200 $ 91.01$ 89.80

$ 90.72$ 63.83 N/A 49.39

CCA Industries, Inc. CAW : AMEX

$ 5.63 0.20 3.43% 26,125 $ 6$ 5.48

$ 6.57$ 4.35 NE 34.27