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LUKAS KREJCA @ DUBAI PPC MEETUP

7 TIPS TO ROCK WITH DYNAMIC REMARKETING ON FACEBOOK

“You need to start to be successful”

How it works

PLACE PIXEL ON WEBSITE CREATE PRODUCT CATALOG

CREATE AD TEMPLATERUN THE CAMPAIGN

How it works

USER VISITED YOUR WEBSITE

LEFT WITHOUT PURCHASE

HE WILL SEE VISITED PRODUCTS ON FACEBOOK

HE WILL GO BACKAND BUY

How does it look on Facebook?

How does it look on Instagram?

Step-By-Step

lukaskrejca.com/dynamic-remarketing-on-facebook-step-by-step/

“Send as much as possible inFacebook Pixel”

Why?

= custom audiences

= lookalike audiences

What to send in Facebook pixel?

product / purchase value product name brand category margin customer detail (“advanced matching”) anything you want

How to use it?

How to use it?

How to create a custom audience?

FACEBOOKADS MANAGER

AUDIENCES

CREATECUSTOM AUDIENCE

WEBSITE TRAFFIC

“Test different time-segments”

Test different time-segments

VIEWED CATEGORY

0-1DAY

2-4DAYS

VIEWED PRODUCT DETAIL

0-1DAY

2-3DAYS

4-7DAYS

ADDED TO CART

0-5DAYS

Warning

= be aware of low traffic

= you might prefer to start with unsgemented campaign and segment it after you see some performance

“Don't bother your own customers!”

This is what you do

This is what you don't do

“Exclude your remarketing audience from prospecting”

I don't want to compete with myself

= create audience of userswho are being targetedby your remarketing

= exclude this audiencefrom all of your acquisitioncampaign

“Use DPA for up-selland cross-sell”

Dynamic Up-Sell

= to increase order value

= based on what user viewed

Related products

Premium brands

High-margin products

Dynamic Cross-Sell

= to generate another purchase

= based on what user bought

Related products

Accessories

“Use DPA for acquisition”

Make your prospecting dynamic

= show products from your catalog to new users based on standard targeting options

= at this moment only through API

UAE Fashion Shop case-study

PROSPECTING FEED WITH LANDING PAGE ON

CATEGORY

ROI HUNTER:DPA FOR NEW CUSTOMERS,

LOOKALIKE TARGETING

oCPM BIDDING AUTOMATIC RULES MANAGE BUDGETS

http://bit.ly/uaefs-dpa

“Image is the most important part of your FB creative.Give it more love.”

Ugly product ad

Lovely product ad

Ugly carousel ad

Lovely carousel ad

MyShoe had 22 % increase in ROI

http://bit.ly/shoe-dpa

Let's stay in touch

@lukaskrejca

@roihuntercom

www.roihunter.com/blog

www.lukaskrejca.com