7 Critical Mistakes That Derail Your Job Search on LinkedIn

Presented by Kelly Leonard

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• Your Name

• Your Background

• LinkedIn Familiarity [scale of 1 to 10]

• One goal, burning question, or challenge

Noise!

Noise!

Noise!

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“Model Someone

Who’s Already Successful ...

Because Success Leaves Clues.”

Tony Robbins, Author

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+

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Kelly Leonard, CEO

• Launched BoostMyLinkedIn. ~5,000 first level connections with 6-10 daily inquiries for opportunities.

• Generated $500,000+ revenue within 1st 24-month period of implementing repeatable LinkedIn strategy. Trained 5,000+ individuals.

Partial Client List

You CAN Do It, Too!

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A FREE Gift for YOU!

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Stay Tuned!

About LinkedIn

“Create Economic

Opportunity for Every Member of the Global

Workforce”

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400+ MM members

Users in over 200 countries, available in 24 languages 42% of users update their

profile regularly Over 5 billion professional

searches each year 9.2MM+ Company Profiles

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Build Your Brand

Optimize Relationships

Obtain More Leads

Secure Thought

Leadership Space

Tap into New Markets

BOOST Your LinkedIn

Presence

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2.

3.

4.

5.

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DISCLAIMER: Know

Your Industry’s Social Media

Guidelines

Mistake #7

Having an Incomplete

Profile

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Users with complete profiles are 40Xs more likely to receive opportunities through LinkedIn

1. Industry and location 2. A current position with

description 3. Two past positions 4. Education 5. At least 3 skills 6. Profile photo 7. At least 50 connections

Not Being A.L.I.V.E. TM

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A – Accurate

L – Locatable

I – Impactful

V – Value-based

E – Engaging

Mistake #6

About Your Headshot …

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www.photofeeler.com

Mistake #5

Not Highlighting Your Value Proposition

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Financial Advisor, ABC Investment Firm “Financial Advisor | Serving families & corporate executives with retirement income planning & asset preservation”

Partner, DEF Insurance Co “Benefits Executive | Helping special needs families find security through financial, legal & lifetime planning”

CEO, Taylor Leonard Corp “Speaker, Trainer, Consultant | Delivering customized solutions to drive operational excellence & profitability”

Mistake #4

Not Tuning Into the “Right Station”

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Does Your Summary & Experience Share How You Help …

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• Save

• Make

• Create Efficiencies

• Solve Problems

• Bring Peace of Mind

Mistake #3

Not Leveraging SEO

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• Do your Skills, Specialties & Endorsements contain appropriate keywords which cause you to “rank”?

• What words would peers, prospects, referral partners, etc. use to search for your expertise?

Are You

Maximizing SEO for Greater Exposure?

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Mistake #2

Not Familiar with

the BASICS

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Be familiar with Boolean Search Logic

LinkedIn Premium yields more targeted search results

Let’s Apply Advanced Searches.

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Share Keywords and/or Title of Your Ideal Client or Partner

Where is Your Ideal Client or Partner located?

Mistake #1

Not Getting the Help You Need

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Know Where &

When to Get Help!

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LinkedIn Help Desk: https://help.linkedin.com

LinkedIn Blog:

http://blog.linkedin.com

LinkedIn YouTube: www.youtube.com/user/LinkedIn

Gifts for YOU!

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• LinkedIn Profile Self-Assessment • Profile Optimization Checklists

www.boostmylinkedin.com

Need More

Help? http://www.meetup.com/mbc-cnm/

https://www.linkedin.com/groups/1801505

Relationships Matter …

We Can Help!

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"To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract."

-- Jim Rohn

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www.boostmylinkedin.com

www.linkedin.com/in/ktleonard

@TaylorLeonardCo & @kellytleonard

taylorleonardcorporation