Post on 18-May-2015
“7.5% service fee, you can't be serious?”
A FirstGiving webinarwith James Campbell and Laura Reino
August 26, 2009
For sound use your computer speakers, or call (916)233-3089; pass code: 372-766-761
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
The inspiration for this topic
Responding to feedback from our usersUnravel FirstGiving’s service & costsValue of the FirstGiving partnershipEmpowering fundraising success
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What exactly are the fees?
Total service fee from FirstGiving fundraising pages 7.5%Nonprofit organizations receive net 92.5%What are your offline fundraising costs?
10% - 30%?Out of sight, out of mind
Different than a donate button on my website% of something is better than a % of nothing
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
or
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
Effectively tap into social networking
Your organization having a presence on these sites is only the first step, next…
What results are you tracking with your social media strategy over the past six months?
FirstGiving helps people better network on these sites and collect net new donations for your cause
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Fundraising pages proactively engage donorsPersonal, compelling, emotional asksDynamically tap into your supporters’ contacts
The Donate Button is passiveGeneral reactive solicitationsStatic button accessible to website visitorsIrrelevant to compare costs to fundraising tools
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Economic climateFacts – Donors are still givingReality – Average donation size down 20%Fundraisers need to step up outreach effortsCompliment offline fundraising with online fundraising Job security - Online fundraising can make you a hero
Easy, quick, no previous experience required
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Donors are more selective
A personal ask from a friend A general plea from an organization
Which would you choose?
“Sure, I’ll support you Mary…”
“Now who’s asking me for money?”
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
Empowering fundraising successNonprofit
Organization
Fundraisers(Supporters
)
Donors(Sponsors)
Donations $$$
Coaching
Expertise
Best R.O.I.
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
There’s always a cost to fundraising…
Consider it an INVESTMENT in your financial development & and donor acquisition
When you look at the added VALUE provided by FG, you will see how our tools and guidance lead to more funds raised
If we can show a positive ROI, deliver online fundraising expertise, and coach you to success then it’s a win-win
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
We’re only as successful as you are
For every $100 raised online…
…FirstGiving earns $5 to power your online fundraising service
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
• If you have a question for James or Laura, type it into the question box in GoToWebinar
• If we don’t answer it now, we will reply by email over the next few days
• We will send a link to the slides and recording a couple of days after this session. Slides will be posted at http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/
Question time
For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761
Slides, recording and all questions will posted to
http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/
Learn more and see more webinars at www.onlinefundraisingblog.com
or contact us at webinars@firstgiving.com
Thank you!