Post on 10-Aug-2015
Tip #1: Use visual communications to make your business better
It makes it better for…
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“Signage is the single most powerful, underutilized tool in the retail world today.”
3. Vendors & suppliers
4. Employees
2. You (business owner)
1. Customers 5. Community
Engineer an attention-getting experience by:
•Creating a place of value with interesting visual graphics.
•Reflecting your brand and engage all of the senses: sight, sound, touch, taste and feel.
•Giving customers a reason to come to your business by providing a custom solution for their unique needs.
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Tip #2: Engineer an Experience
Customer: Retail store Audience: Buyers Result: Communicate the brand story
(Source: John Lew
is: York, E
ngland; segd.org)
“Experience Engineering (v): The art and science of engineering experiences that leave a lasting impressions on every customer, every time.”
TIP #3: Use the magic formula: I.S.E.E.
The I.S.E.E. Formula spells out the five functions of a sign.
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E - Entertain E – Emotionalize
I - Inform E - EducateS - Sell
Tip #4: Create the essential components of great visual graphics
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“The difference between success and failure can be the smallest of details...”
The essential components:
•Visibility
•Readability
•Noticeability
•Legibility
•Color contrast
•Layout and design
•Typestyle and fonts
•Headline and copy
Tip #5: Go digital to improve your communications
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Move beyond the traditional view of a sign into expanded, interactive solutions.
Digital wall displays Digital Kiosks with QR Code
SMS Text Messaging
Mobile Websites
Tip #6: Increase employee performance with visual graphics
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Benefits of employee facing graphics:
•Communicate key selling messages
•Remind of desired behaviors
•Motivate to compete with other team members and serve the customer
•Train
•Praise/reward/recognize employees
“The reality is that an employee is a customer as well – an internal customers…”
SIGNS SELL: Unleashing the Power of Your Interior Advertising
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1) Request a consultation today at: www.fastsigns.com
2) Call the location most convenient to you: 800-FASTSIGNS
3) Click here to purchase your copy of Signs Sell
“The signage in your store can either inspire confidence or instill uncertainty…”