5G go-to-market strategiesInside Telecom Vårkonferansen 2019Strömstad 6 May 2019

Fredrik JungermannTefficientfredrik.jungermann@tefficient.com+46 763252360

30 April 2019 1

5G

Based on work done for Ericsson ConsumerLab tying go-to-market options with

consumer insights

Six go-to-market strategies with 5G

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Nomadic eMBB

Premiumcoverage

+phone

Cord cutterHero

services

B2B platform

SmartX

5G

Cord cutter

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LeaderChallenger

DefendNew biz

Wide coverageDeep coverage

Low-bandmmWave

Bundled deviceNo device

Bundled serviceNo service

Nomadic eMBB

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DefendNew biz

Low-bandmmWave

Bundled deviceNo device

Bundled serviceNo service

LeaderChallenger

Wide coverageDeep coverage

Premium coverage + phone

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Low-bandmmWave

Bundled serviceNo service

LeaderChallenger

Wide coverageDeep coverage

DefendNew biz

Bundled deviceNo device

Hero services

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Low-bandmmWave

LeaderChallenger

Wide coverageDeep coverage

Bundled deviceNo device

Bundled serviceNo service

DefendNew biz

B2B platform

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Low-bandmmWave

Bundled serviceNo service

DefendNew biz

Wide coverageDeep coverage

Bundled deviceNo device

LeaderChallenger

The M2M/IoT market exists and grows quicklyAdding 5G to it? In trial phase for now.

Telia SwedenVolvo CEEricsson

SmartX

30 April 2019 8

Low-bandmmWave

DefendNew biz

Wide coverageDeep coverage

Bundled deviceNo device

LeaderChallenger

Bundled serviceNo service

Remoteproduction

Smartstadium

Smartoffice

5G

Ultimately, you might do allBut where to start?

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International telco competitiveness specialist providing operators and suppliers with analysis, benchmarks and go-to-market preparation

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