5 Under the Radar Mobile App Growth Hacks

Post on 16-Apr-2017

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Transcript of 5 Under the Radar Mobile App Growth Hacks

GROWTH HACK EXAMPLES

FOR MOBILE APPS

5YOU'VE NEVER SEEN

TIMEHOPFUTURE TWEET

HACK

TIMEHOPLets users schedule a promo

tweet one year from nowThis gets users back in the app when they see tweet later.

This also invites new users even after it's forgotten by original users.

FACEBOOKSYNCING

HACK

FACEBOOKAsks to continuously sync users'

address bookSince Facebook always syncs the address book they can always invite

new friends on users behalf. This continuously gets FB new users.

PATHWORD OF MOUTH

HACK

PATH

Encourages word of mouth inperson sharing

77% of people learn about new mobile apps through family andfriends (word of mouth). Path makes in­person sharing easy to grow.

FANCYREFERRALS

HACK

FANCY

Uses a paid referral system to getnew users

Paid referral programs are rarely used in mobile apps. Fancy givesusers money to spend in their app for inviting friends to the app.

CIRCATEXT SHARING

HACK

CIRCAIncludes a share by text message

option98% of text messages are opened. And most text messages are read in 3

minutes. This is why making sharing easy by text is smart.

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