5 TRENDS (YOU MIGHT NEVER HEARD OF)

THAT WILL TRANSFORM THE HEALTH CLUB

INDUSTRY

@BRYANKOROURKE | INTEGERUS.COM | 9.2015

2

Globalism

THREE KEY MEGA DRIVERS OF CHANGE

Consumers

CHANGE

Technology

TREND #1

CUSTOMERS JUST AREN’T ACTING LIKE THEY USED TO

TREND #1

MANY ROLES ARE CHANGING DRAMATICALLY

TREND #1 POST DEMOGRAPHIC

TREND #2

NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH

MOBILE CHANGED EVERYTHING AND NOTHING

TREND #2

CREATING PROBLEMS FOR US ALL

ALTERNATIVE INTERFACES EMERGING

BIG TREND - VOICE

BIG TREND - GESTURE

BIG TREND - TOUCH

BIG TREND - AUGMENTED REALITY

TREND #2 NO INTERFACE

TREND #3

GOOD BEHAVIOR SHOULD MEAN REWARDS

TREND #3

TREND #3 CURRENCIES OF CHANGE

TREND #3 CURRENCIES OF CHANGE

TREND #4

NEW THINKING ON “HUMAN PRICING”

CUSTOMERS DON’T THINK WE CARE

TREND #4

TREND #4 SYMPATHETIC PRICING (IDEAS)

TREND #4 SYMPATHETIC PRICING (IDEAS)

TREND #4 SYMPATHETIC PRICING

TREND #5

SERVICE IS ABOUT CREATING A FEELING

TREND #5 - FUTURE OF SERVICE ENTHRIVE

TREND #5 - FUTURE OF SERVICE FITHERO

46

Globalism

SIGNIFICANT CHANGE

Consumers

CHANGE

Technology

http://trendwatching.com/trends/no-interface/

@BRYANKOROURKE USE TOOLS TO EVALUATE

48

BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

@BRYANKOROURKE USE TOOLS TO EVALUATE

5 TRENDS (YOU MIGHT NEVER HEARD OF)

THAT WILL TRANSFORM THE HEALTH CLUB

INDUSTRY

@BRYANKOROURKE | BRYANKOROURKE.COM