5 Reasons you need a Marketing Asset Management Software

www.mindmatrix.netTwitter: @mindmatrixsales@mindmatrix.net

5 REASONS YOU NEED A MARKETING ASSET MANAGEMENT SOFTWARE

A whitepaper by Mindmatrix

Asset management—Importance

• Efficiency & effectiveness• Do more with less• Pull marketing• Content is the king• Brand building

Digital Assets

• Images and graphics• Documents• Presentations

Tackling asset management challenges

• Continuous asset development• Distribution of assets• Personalization• Brand management• Organization of assets

Centralize your library

• Common mistakes– Storing at multiple locations– Storing at local level– Storing on the cloud in an haphazard manner

Repurpose Assets

• Reduce• Reuse

Asset Tracking

• Follow numbers and trends

Brand Control

• Uniform look and feel• Brand image• Brand audit

Access & Permissions

• Privacy• Editing rights and permissions

The Sales Enablement Angle

• 90% of collateral created by marketing is not used by sales

• Less than 50% of marketers believe they know what their sales persons want

The Sales Enablement Angle

• Use asset management to improve sales workflow

Marketing