5 FEATURES YOUR NPC NEEDSPresented by TWG Plus

WHO WE ARERoss ClurmanDirector of Marketing

Dale GaubatzExecutive Director of Strategic Enrollment Management

Talmadge BoydDirector of Interactive Strategies

Chris McGrathLead Web Developer

THE HEOA

Overview –• October 29, 2011 deadline• Use the federally provided template• Develop your own Net Price Calculator• Outsource the development of your Net Price Calculator

THE FEDERAL TEMPLATE

Overview –• Complete an online application• Populate some basic tables based on averages• Enter optional caveats and explanations• Download your packaged NPC

While it is extremely easy to build and use, there are limitations...

FEDERAL LIMITATIONS

• Lacks customizations – both to design and functionality• No “help” feature for users• Users cannot save/continue• Institutions do not have the ability to track usage• Highly inaccurate:

“A test of the federal template using 145,000 actual dependent and independent students’ financial profiles found that 7 out of 10 students fell outside of the correct Federal Methodology (FM) EFC range, with an average discrepancy of $6,187.”

FIVE FEATURES YOU NEED

1. Accuracy

2. Customizations – both to look/feel and functionality

3. Save and continue

4. Ease of use – for end users and for your staff

5. Administrative system

ACCURACY

• Someone who regularly tests the accuracy of NPC results• Ensure you provide the a good representation of actual costs

CUSTOMIZATIONS – DESIGN

• Your NPC is an extension of your brand • Especially important when using a third-party• Seamless transition from your website to the calculator• Reduces reluctance to provide personal information

DESIGN EXAMPLES

CUSTOM FUNCTIONALITY

• Multiple-campus cost calculation• Estimate cost for current or future academic year• Integration of merit awards and scholarships• Contact field integration to generate leads

POPULAR CUSTOMIZATIONS

• Enter your EFC & skip the calculation steps• Additional academic fields (i.e. “Program of Interest”)• Integration of “Next Steps” on the Results page• Email my results functionality

NEXT STEPS

EMAIL MY RESULTS

SAVE & CONTINUE

• Similar to online shopping, it’s frustrating to start over• Provide a unique ID or username/password• Collect optional contact information as a failsafe

UNIQUE USER ID

OPTIONAL CONTACT INFO

EASE OF USE & HELP

• Important for both end users (students/parents) and your staff• Easy to use and easy to learn how to manage

EASY FOR END USERS

• Pre-populated fields (“Status”)• Detailed explanation of some questions• Calculation worksheets• Contact info for specific questions

DETAILED EXPLANATIONS

CALCULATION WORKSHEET

CONTACT US

EASY FOR STAFF

• Clean interface design• A simple Admin System

REPORTING & TRACKING

• Who’s using your Net Price Calculator• How often it’s being accessed• Are users completing the NPC• Automatic notifications and reports

USER INFORMATION

DETAILED USER INFO

NOTIFICATIONS

REPORTING

QUESTIONS

Ross ClurmanDirector of Marketing

ross.clurman@twgplus.com

(512) 476-7101

Thank you for your time.