5 EXPERIMENTSFOR PRODUCTMARKET FIT

Lean Startup WeekThank You

Everything you need to test

Business Model Canvas

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Where do you start?

What tests do you run?

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How do you run them?

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The 5 Experiments

You’ll Learn

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The 5 Experiments

You’ll Learn

YourExperiment

Push the envelope

TodayWe’re going to…

1. Webinars are lame2. This is a workshop3. Feedback for you4. 10-sec delay

The Platform

@Justin_WilcoxFeedback for me

The PlatformLet’s Explore

1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses

Agenda

WHO AMI?

Teach Around the World

San Francisco San Juan

Seattle

LincolnCalgary

Singapore

Barcelona

ParisLondon

Sydney

Zagreb

San Francisco San Juan

Seattle

LincolnCalgary

Singapore

Barcelona

ParisLondon

Sydney

Zagreb

Startup Accelerators

Curriculum

Mentor & Speaker

FOCUS Framework

Fortune 1000

?’s

1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses

Agenda

"Being in a good market with a product that can satisfy that market."

Product-Market Fit?

- Marc Andreessen

"Being in a good market with a product that can satisfy that market."

Product-Market Fit?

- Marc Andreessen

You get to define it.

Good Market?

…to achieve your goals.

Your startup is a vehicle

"Being in a good market with a product that can satisfy that market."

Product-Market Fit?

- Marc Andreessen

"Being in a market that can achieve your goals with a product that can satisfy that market."

Product-Market Fit?

“Satisfying a market…that satisfies you."

Product-Market Fit

- Justin Wilcox

Satisfies you?1. All decisions are easier2. Confidence to pivot3. Unify your team

Declaring Victory

"Being in a good market with a product that can satisfy that market."

Product-Market Fit?

- Marc Andreessen

“Satisfying a market…that satisfies you."

Product-Market Fit

- Justin Wilcox

Satisfies you1. All decisions are easier2. Confidence to pivot3. Unify your team

Takeaway

What’s your Victory?

?’s

1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses

Agenda

Assumption

AssumptionAssumption

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Assumption Assumption

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Assumption

Assumption

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Assumption

Assumption Assumption

Assumption

Assumption

Assumption

Where do you start?

What tests do you run?

Questions

How do you run them?

??

?

?

??

??

?

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5 Assumptions 5 Experiments

1 Principle5 Assumptions

CUSTOMERS DON’T BUYproductsCUSTOMERS BUY SOLUTIONS TOproblems

1 Principle5 Assumptions

ASSUMPTIONYou can find

people trying to solve the problem

They want your help solving it

They will "pay" you to solve it

You can solve it

You will achieve Product-Market

Fit

Product-Market Fit5 Experiments to

AssumptionYou can find

people trying to solve the problem

They want your help solving it

They will "pay" you to solve it

You can solve it

You will achieve Product-Market

Fit

Test

Manual solution

Cold Outreach, AdsLanding Page,Pre-Sales, LOIs

Product, large segments, etc.

CustomerInterviews

Utility Testing

Offer Testing

Currency Testing

Scaling to Fit

Finding Early Adopters

Phase

FOCUS Framework

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Framework

1. Concrete steps

1 23 4 56 …

2. Orders the steps 3. Instructions & tools for each step

FOCUS Framework

1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses

Agenda

Product-Market FitAssessment

1. What phase are you in?2. What’s your riskiest assumption?3. What’s your next step to test it?

Takeaways

1. What phase are you in?2. What’s your riskiest assumption?3. What’s your next step to test it?

?’s

1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Free Bonuses

Recap

“Satisfying a market…that satisfies you."

Product-Market Fit

- Justin Wilcox

Satisfies you?1. All decisions are easier2. Confidence to pivot3. Unify your team

Declared Victory

52

13 3

144 2

The 5 Experiments

You Learned

YourExperiment

CUSTOMER DON’T BUYproductsCUSTOMER BUY SOLUTIONS TOproblems

AssumptionYou can find

people trying to solve the problem

They want your help solving it

They will "pay" you to solve it

You can solve it

You will achieve Product-Market

Fit

Test

Manual solution

Cold Outreach, AdsLanding Page,Pre-Sales, LOIs

Product, large segments, etc.

CustomerInterviews

Utility Testing

Offer Testing

Currency Testing

Scaling to Fit

Finding Early Adopters

Phase

1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Free Bonuses

Recap

#1 Takeaway

BONUS #1

FREEEMAIL COURSE

BONUS #2

FOCUS Framework24 hours $20 OFF

Feedback

?’s

FOCUS Framework24 Hours $20 OFF

Lean Startup WeekThank You

5 EXPERIMENTSFOR PRODUCTMARKET FIT