Post on 17-May-2015
description
5can’t-go-wrong tips for newspaper design
Vikas Kaul www.mindworksglobal.com
Design to wow1Let’s face it,if design had nothing to with beauty we wouldn’t bother with it in the first place. Sometimes aesthetics takes center stage .
Match the look to the personality of the section. And don’t hesitate to use humor where it fits.
Design to inform
Design to communicate, not just decorate. Furiously busy pages can be tiring and can dazzle rather than tell the reader anything.
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Use infographics, visuals, space, and color sets to highlight and separate information for easy reading. Reduce time-to-understand.
Design to navigate3Good design leads the reader to what is most important and shapes the reading experience.
Design to guide the reader’s eye from one column to the next, one page to the next, minimizing confusion.
Design for balance
People love seeing things fit perfectly into the right place. A sense of balance and symmetry is just what some pages need.
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People love seeing things fit perfectly into the right place. A sense of balance and symmetry is just what some pages need
Design to tell a story
Draw the reader in. Invite and immerse into an experience in which words and images tell one powerful story.
5
Create an atmosphere by using visuals that arouse emotion. Breathe life into the page by showing people interacting.