F O U R S T E P S F O R I M P R O V E DS T A K E H O L D E R E N G A G EM E N T

WHO ARE PROJECTSTAKEHOLDERS?

S TAKEHOLDERS

A n y p e r s o n o r g r o u p o f p e o p l e w h oh a v e a n i n t e r e s t i n , c a n i n f l u e n c eo r w i l l b e a f f e c t e d b y a n y p l a n n e dc h a n g e s i n a n o r g a n i z a t i o n

WHY ARE PROJECTSTAKEHOLDERS IMPORTANT?

STAKEHOLDERS:

H e l p t o s e c u r e b u y - i n a t a l ll e v e l sP r o v i d e e x p e r t i s e a n dk n o w l e d g eA s s i s t w i t h r e s o u r c em a n a g e m e n tO f f e r o n g o i n g f e e d b a c k ,

c o l l a b o r a t i o n a n d s u p p o r tF a c i l i t a t e s u c c e s s f u l p r o j e c t s .

READY TO WIN OVER YOURPROJECT STAKEHOLDERS?

D E F I N E A N A L Y Z E E N G A G EP L A N

4 STEPS TO STAKEHOLDER ENGAGEMENT

STEP 1: DEFINE

Sta r t wi th a l i s t o f anyind i v idua l s o r groups tha tyou th ink a re a f f ec ted by o rcan impac t upon the pro j ec tin some way .

This can include:

- The customer- Your team- Project Management Office (PMO)

- Teams within the organization, for example, sales - Partners- Shareholders- Suppliers- Project sponsor- Any interest groups.

STEP 2: ANALYZE

You now have an extensive list of project stakeholders.

You need to analyze and classify your list as:

It is not possible or effective to engage with each stakeholder in

the same way.

- High power, high interest- High power, less interest- Low power, high interest- Low power, low interest.

Decide the best engagement and communication toolsfor each group using an influence/interest grid.

KeepSatisfied

ManageClosely

Monitor Keep Informed

Influence

Interest

STEP 3: PLAN

Key to your strategy is understanding your stakeholders.

Here is a list of questions to get started:

- Are they fully aware of the planned project?- What is their vision of the project once it is fully or successfullyimplemented?

- How will the project outcome impact upon their work?

- What motivates them?

- How do they like to stay up-to-date with projects?- Have you or a member of your team worked with these stakeholdersbefore?

You shou ld a l s o t h i nk abou t :

C OMMUN I C A T I O N

M E T R I C S

R E S P O N S I B I L I T I E S

How you will manage conflicting views andexpectations?

Communication types and frequency, forexample, reports, workshops or meetings.

Who will be responsible for managing eachcommunications? Is it possible to useautomated reports?

What are the measurements of success?

CONFLICT

STEP 4: ENGAGE

I M P L E M E N T

M E A S U R E

I N V O L V E

Implement your plan and schedule ofcommunication activities

Involve your stakeholders early and often. Usereports to keep your stakeholders informedand up-to-date

Remember to evaluate your strategy and makechanges if required

SUMMARY

Bui ld a good re lat ionship withstakeholders using four steps :

1 . Def ine and Ident i fy Your Stakeholders 2 . Analyze Your Stakeholders 3 . Plan Your Strategy 4 . Engage Your Stakeholders .

Collaborative ProjectManagement: AHandbook

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