Post on 13-Jul-2015
FORMS OF VERBAL COMMUNICATION
ORAL WRITTEN
What is Oral Communication Interchange of verbal message between sender and
receiver.
Quick and immediate than written communication
Ability to communicate through speech
Elements of Good Oral Communication
Voice quality : speech delivery, speed and volume
Style : blending of pitch and tone
Choice of words : appropriate words to convey the intended message.
Adaptation : fitting messages to intended listeners.
Methods of Oral Communication
Among Individuals
Face-to-face conversation
Interview
Telephone Conversation
Grapevine
Among Groups
Negotiations
Meetings
Lecture / speech
Presentations
Three parts of Oral Communication
Introduction
Purpose and utility
Attention and credibility
Body
Justification or Illustrations
Satisfaction
Conclusion
Quick Review or Recommendations
Action and understanding
Merits of Oral CommunicationMore personal and informal
Makes immediate impact
Provides opportunity for interaction and feedback
Gives an opportunity to correct oneself.
Better for conveying feelings and emotions.
Limitations of Oral CommunicationDemands ability to think coherently as you
speak.
A word once uttered cannot be taken back
Hard to control voice pitch and tone, especially under stress, excitement or anger.
No legal validity
Unsuitable for long messages.
Distortion in passing the message.
CASE 1
Mr. Aggarwal of ABC company ltd. called up Mr. Naryanamurthy of Narayan power projects Ltd. to place an order of Five 100 KW motors for his company.The conversation was as follows :
Mr. Aggarwal: “Good Morning Mr. Naryanamurthy” Mr. Naryanamurthy: “Very good morning Sir.” Mr. Aggarwal:“ I want to place an order of Five 100 KW motors. I want
them at the earliest. Can you send them by tomorrow ?” Mr. Naryanamurthy:“How many motors Sir?” Mr. Aggarwal:“five” Mr. Naryanamurthy:“O.K. Fine” Mr. Aggarwal:“Thank you. Have a nice day.”
When the order was received the next day Mr. Aggarwal received a consignment of 5 motors of 500 KW each.
CASE 1
Mr. Aggarwal of ABC company ltd. called up Mr. Naryanamurthy of Narayan power projects Ltd. to place an order of Five 100 KW motors for his company.The conversation was as follows :
Mr. Aggarwal: “Good Morning Mr. Naryanamurthy” Mr. Naryanamurthy: “Very good morning Sir.” Mr. Aggarwal:“ I want to place an order of Five 100 KW motors. I want
them at the earliest. Can you send them by tomorrow ?” Mr. Naryanamurthy:“How many motors Sir?” Mr. Aggarwal:“five” Mr. Naryanamurthy:“O.K. Fine” Mr. Aggarwal:“Thank you. Have a nice day.”
When the order was received the next day Mr. Aggarwal received a consignment of 5 motors of 500 KW each.
Features Creative Activity
Time factor
Fewer cycles
Essential for organisational communication.
Methods of
Written communi-
cation
Letters
Memoranda
Notices
Circulars
Reports Manuals
Quotations
Forms
Minutes
Purpose of WritingWriting to Inform/Informative
Writing
• Focus on subject under discussion
• Provides information and not persuasion
• Offers complete and exact information
• Information must be presented logically and clearly.
• e.g. account of facts , statistics, scientific data, `technical and business reports.
Writing to persuade/Persuasive Writing
• Focuses on reader
• Seeks to convince
• Supports viewpoint by giving information and valid reasons
• Invokes intended response of the reader.
• e.g. a publishing company sending a brochure of their latest edition to different institutions.
3*3 Writing Process
Pre-Writing
• Analyze
• Anticipate
• Adapt
Writing
• Research
• Organize
• Compose
Revising
• Revise
• Proof Reading
• Evaluate
Merits of Written Communication Ready reference
Legal defense
Promotes uniformity
Mass access
Suitable for distance communication
Accurate and unambiguous
Permanent in nature
Permits revision
Limitations of Written Communication Impersonal and remote
Time consuming
Lack of immediate feedback
Costly
No immediate clarification
Reader is not helped by non verbal cues that contribute to total message.