3 WAYS THE STONE AGE WILL END

Rico ZweersMarc Numann

Niels de Vries-Humel

join us at

SLIDO.COM

eventcode

#R371

‘Moving out of the stone age’

MEET GEN Z AND THE ALPHA’S

YOU ONLY GET 8 SECONDS

WHAT ROLE WILL YOU TAKE?

1

INTRIGUED BY LIFE CHANGING MOMENTS

9-11-2001

LIFE CHANGING MOMENTS

A MARKER FOR GENERATIONS

WHAT IS YOUR GENERATION?

X - Y - Z - A ?

MARKERS AND MOMENTS. - CARS - TOYS - MUSIC - LEADERSHIP STYLE - LEARNING STYLE - SOCIAL BEHAVIOUR - ETC…

WHAT WAS YOUR

BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

FOR EXAMPLE:BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

FROM BABY BOOMERS TO GEN X

THEY EXPERIENCED THE INVENTION OF COMPUTERS

19871969

WHAT WAS YOUR BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

1995 - 2009 WHAT WAS YOUR

BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

BuildersCategory

Social markers

Iconic cars

Iconic toys

Music devices

Learning style

Influence/advice

Marketing

Leadershipstyle

Ideal leader

Baby Boomers Generation X Generation Y Generation Z Gen Alpha

Thinker Doer Supporter Collaborator Co-creatorCommander

Directing Coordinating Guiding Empowering InspiringControlling

Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)Print (traditional)

Experts Practitioners Peers Forums Robo-adviceOfficials

Structured Participative Interactive Multi-modal VirtualFormal

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous cars2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

idk

Totes

Whatevs

Squad

Legit Lit

Yas

LelRN

Hundo

Fam

Way out

Peace

Be cool

Groovy

L

l l

lL L LL L

ll

l

Born: < 1946Age: 73+

Born: 1946-1964Age: 54-72

Born: 1965-1979Age: 39-53

Born: 1980-1994Age: 24-38

Born: 1995-2009Age: 9-23

Born: from 2010Age: under 9

TEW

1948 1962 1979 2001 2018 2008

LETS LOOK INTO GEN Z.

GENERATION Y AND Z: 50% WORLD POPULATION (3 BIL)

GEN Z IS AT WORK AND ARE OUR INFLUENCERS IN 2025

SOME THOUGHTS ABOUT GENERATION Z:

ALWAYS ONLINE - MOBILE FIRST - MULTI-TASKERS

WORK HARD + ALSO VOLUNTEERING (IMPACT)

WORK AND LIVE AT SAME PLACE, IN THE CITY

SOC.MEDIA: PRIVACY MATTERS (SNAPCHAT, MULTIPLE ACCOUNTS)

HIGHLY EDUCATED - TECH

PEER GROUP INFLUENCERS

BRAND EVENGELISM

IN 8 SECONDS THEY DECIDE IF SOMETHING IS OK

WHAT DOES THIS MEAN FOR YOUR REAL ESTATE BUSINESS?

RESIDENTIAL

MAKE SMALL AFFORDABLE HOUSING, BASED ON COMMUNITY THINKING. FRIENDS AND FACILITIES WITHIN THE BUILDING. AND OF COURSE, IN THE CITY. AND DON’T FORGET: MARKETING!

WHAT DOES THIS MEAN FOR YOUR REAL ESTATE BUSINESS?

WORKPLACE

IN THE CITY, CLOSE TO HOUSING. A LARGE FIRM IS OK, BUT I MOVE FAST, 2-4 YEARS. FORUM/PEER INFLUENCERS, NO BOSS

ALPHA! (2010 +)

HIGHLY CONNECTED

NO OFFLINE

AUTONOMOUS CARS

INSTANT UBER TAXI BY AIR

AMAZON DRONE DELIVERY

ALEXA IS THEIR INFLUENCER

MAKE A BETTER WORLD

‘Moving out of the stone age’

WE SHOULD FORGET ABOUT MORTAR AND STONE.BUILDINGS ARE MADE OF DATA.

WHAT ROLE WILL YOU TAKE?

22

MAKING MONEY IN REAL ESTATE

BUT SOMETHING’S ABOUT TO CHANGE

FOLLOW THAT UBER DRIVER

NO DISRUPTION IN REAL ESTATE…

… IT’S ALL ‘VOODOO’?

MEET GOOGLE’S SIDEWALK LABS

YET, THEY WON THE TENDER

HAPPY, HEALTHY PEOPLE IN THE STREETS

BUT NOTHING REVOLUTIONARY

BUILT TO BRIDGE THE URBANIST-TECHNOLOGIST DIVIDE

80.000 PEOPLE IN A GOOGLE CITY

THE CITY AS A SOFTWARE AND HARDWARE PLATFORM

“IMAGINE ALL THE THINGS WE COULD DO IF SOMEONE WOULD JUST GIVE US A CITY AND PUT US IN CHARGE”

A NEW STANDARD FOR LIVINGINTEGRATING THE PHYSICAL AND DIGITAL WORLD

HARDWARE IS SECONDARY

THE BRAND AS A SELLING POINT

THE BRAND AS A SELLING POINT

living

H ME

doorwoning

PRICE OF REAL ESTATE?

WHERE DOES THIS LEAVE THE REAL ESTATE DEVELOPER?

BETTER BECOME A TECH COMPANY.

“OH GOD, WE’VE BEEN SELECTED. NOW IT’S OUR TURN”

‘Moving out of the stone age’

GOVERNANCE IS JUST MANAGING THE SMART SYSTEM

WHAT ROLE WILL YOU TAKE?

3

BUSINESS AS USUAL With the old familiar governance structure trying to keep up with the accelerating world

ONE DAY YOU WILL WAKE UP AND….. The world seems to be up side down and you are not in control anymore.

BIG BROTHER XL Total control in order to protect and remain the political and economic system.

CONTROL THE BIG TECH GIANTS AND…. ..every individual city resident!

SYSTEM MANAGER 'New Style'. The city as a dynamic system with innovation as a motor for urban development.

1. Mobilizing innovative potential connecting networks, making companies and education visible, follow innovative developments and initiating PPP constructions to make connections concrete

SONGDO

SONGDO

2. Improvising and experimenting, city as a living lab room for improvisation among policy makers, continuously challenge private sector and education / knowledge institutes on existing and future city issues, provide and validate open data sources

Copenhagen Street Lab

Den Haag Living Lab Scheveningen

3. Balancing, of different interests in the city. monitor interests, facilitate public debate, involve all stakeholders, monitor and stimulate inclusive society.

Barcelona, power to the people

www.dcentproject.eu

3 WAYS THE STONE AGE WILL END

22

21

3

YOU ONLY GET 8 SECONDS

WE SHOULD FORGET ABOUT BRICKS AND MORTAR. BUILDINGS ARE MADE OF DATA

GOVERNANCE IS JUST MANAGING THE SMART SYSTEM