3rd Generation Parliamentary websites Evolution or revolution ?

Bruno Penne Belgian House of Representatives

“3rd generation Parliamentary websites”• Adding new comm channels• Tailored info for targeted audience• Increasing participation

Increasing your ‘success rate’, Remain relevant as a website , Extend your web presence

“Evolution or revolution”

Facebook revolution What is the revolution about ? “Ornamental or fundamental”

- Representative democracy under stress ( vs direct democracy ) - Website loosing authority ( monopoly )

- Webmaster loosing control

“Evolution or revolution”

“Evolution or revolution”

“generation Y”• Technology Stops being technology(new

normal)

• Target group Becomes community - individual

• Push User( you ) in control• Want it all Fast, not perfect, good enough• Want it now Zero tolerance technical failure • Privacy Complete transparency

Usage of Social media : Total transparency Accountibility Authority Direct dialogue

“generation Y”social media

Revolution generation YEvolution adapt to global web presence(domino effect)• New type of clients

… asking for a new ‘information strategy’ … asking for a new ‘communication strategy’

• New strategies … asking for changes in organisation ?

… dealing with technology in a other way technology strategy ! clouds & webservices

now : user driven change (new normal)• Response is the message• Contact & interaction is king• User in control • Technology meets parliamentary activities

( Parliament 2.0 )

1997 : technology driven change• Medium is the message• Content & information is king• Controlled by Parliament, ‘webmaster’• Technology supporting parliamentary processes

( Parliament 1.0 )

“communication features”Sections of the seminar

No continuous spectrum grouped by goal grouped by intended audience

New ways to deliver parliamentary info Reach “served audience” better.

New ways to deliver existing informationDelivering through new channels or formatsSchedule the delivery ( daily, weekly, … )Delivery via filtering info (facets)

Extend the reach of your internet-presence, Reach the “unserved audience”

Translate technical content (editorial teams)Tailor content to communities (social media)Add new non-technical content (blogs)Filter content for specific groups (subsites)

Narrow the gap between the citizen and parliamentary decision making.

Allow citizens to comment on existing parl. data (participation/crowdsourcing/feedbackforms) Allow citizens to start initiatives (e-petition) Allow citizens to debate and participation (forum)

Questionnaire results & trends

Thanx + bruno.penne@dekamer.be