Post on 13-Apr-2017
3 Lessens from The Force of Star Wars Marketing Campaign
STAR WAR YOUTUBE VIDEO
Everyone is talking about Star wars and almost every store you walk into have something Star Wars. Star Wars ice cream, Star Wars LEGO, Star Wars candy, Star Wars high heels and Star Wars makeup.
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People are in an all-out Star Wars fever. But what we can say, it’s the perfect storm of marketing, an almost untouchable strategy by Disney.
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Disney is the king of marketing in the movie industryDisney always succeeded in putting out genius product placements, advertisements and strategies around their films. Let’s have a look at what Disney is doing to market and promote the Force Awakens and how you can get some ideas for your next marketing campaigns.
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3 LessensHere are
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from The Force of Star Wars Marketing Campaign
Preliminaries to your event
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1
STAR WAR YOUTUBE VIDEO
The movie is being released in December around Christmas, but…
Disney announced the Force Friday in September, it’s the day when Star Wars licensed merchandise goes on sale. The day ended by $1 billion in sales for U.S. retailers and $5 billions around the world.
So what Disney had done is to capture sales from Star Wars fans a full three months before the movie release.
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So If you have a big release of product and service
Don’t just announce the release on one day and that’s it, rather than that create an interest before you have an actual announcement, provide your audience with preliminaries to give your big day more value.
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Disney had come up with a “Force Friday”
The name has a stickiness factor and it easy to remember. They have chosen Friday to make a big shopping weekend and of course the word Force that’s related to the movie.
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Always be creative with your labels and hashtags
Think about the stickiness factors, it’s one the most important factor to succeed in your marketing campaigns.
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Even with the power Disney and the big names franchised Star WarDisney couldn’t ignore the YouTubers and they partner with many YouTube influencers to do some live “unboxing” of the merchandise in the days leading up to Force Friday
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Always think about the new opportunities and choices
Think about what you will have by adopting new marketing techniques and the advantage of bringing new voices to your marketing campaigns.
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