Three Keys to FasterMobile Website Performance

Cory von WallensteinChief Technologist, Dyn@cvwdyn

Adrian MendozaCo-founder, Marlin Mobile@marlinUX

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Your Presenters

Cory von WallensteinChief Technologist, Dyn

@cvwdyn

Adrian MendozaCo-founder, Marlin Mobile@marlinUX

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Mobile traffic - it’s just the tip of the iceberg

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48% of users say that if they arrive on a business site that isn't working

well on mobile, they take it as an indication of the business simply not

caring.

User Experience: It's What's for Breakfast.

Source: Margin Media

…and really important

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this is your mobile experience now…

The Mobile Equation

…its complicated

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69 different screen sizes

…really complicated

1145 different device models292 different carriers

May 20141908 different user agent profiles

50 different OS versions

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1. Measure performance on actual devices

2. Engineer for mobile user experience

3. Design for mobile user experience

Three keys to faster mobile website performance

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Real Results come from testing on Real Devices in the “Wild”

• Amazon increased revenue by 1% for every 100 milliseconds of improvement

• Google found ½ second delay caused a 20% drop in traffic

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Measure on actual devices

Walmart – 2.5s

Target -5.1s

Costco – 14.8s

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Someone is doing something right

Walmart – 2.5s

Target -5.1s

Costco – 14.8s

BenchmarkMeasure on actual devices

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do these users matter to you?

Measure on actual devices

Pg. 12 Three Keys to Faster Mobile Website Performance @cvwdyn from Dyn & @marlinUXMarlin Mobile: Mobile Performance Monitoring

do these users matter to you?

or do these?

Measure on actual devices

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YOU own your user experience

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What happens when your mobile website is slow in the

southwest?

Back end performance

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Time to call Akamai

What happens when your mobile website is slow in the

southwest?

Back end performance

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vs.

Design for Performance

small page big page

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Source: Marlin Mobile

small page-1.5s

big page – 4.7s

increased performance by

68%by reducing

HTTP requests

Design for Performance

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increased performance by

30%by reducing

HTTP requests and page weight

Design for Performance

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Three keys to faster mobile website performance

1. Measure performance on actual devices

2. Engineer for mobile user experience

3. Design for mobile user experience

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How can I get started?Marlin Mobile Dyn

• CDN’s are key vendors for your technical solution…

• Dyn Traffic Management allows you to load balance across CDNS

• Choose the right CDN for the right user, in the right part of the world at the right time

• Head to Dyn.com

• Mobile performance is unique and requires ongoing testing…

• Your desktop tools are inadequate and you need mobile specific tools.

• Marlin Mobile tests your mobile websites and apps on real mobile devices in the wild.

• Head to Marlinmobile.com/dyn for a free account

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Questions?

Cory von Wallenstein

Chief Technologist, Dyn

@cvwdyn

Adrian Mendoza

Co-founder, Marlin Mobile

@marlinUX