Use Social CRM to identify

potential customers

3 Critical

Steps to

Generati

ng

Proactive

Sales Lea

ds

Instead of bombarding everyone with special offers...

How about findingpeople who are actually interestedin your product?

You can do this by monitoring social media.

1step

IdentifyA Need

1step

Identify A Need

Planan

Offer

2step

The Maine Office of Tourismcatches wind of this post through their Social CRM service.

They form a plan to help Peter.

2step

Plan an Offer

Present the

OFfer

3step

Present the OFfer

3step

Being presented with a clear value makes Peter’s decision easier.

Use Social CRM to iden-

tify potential customers

3 CriticalSteps toGeneratingProactiveSales Leads

www.astutesocial.com@astutesocial

The End