Post on 27-Dec-2015
292,282# of MP3s sold on Black Friday and Saturday LAST year
320,000# of MP3s we’ll sell Black Friday and Saturday THIS year
+10%!!
295,000# of MP3s we’ll sell on Black Friday in 6 hours!!
598,696# of MP3s we sold December Wk 3 LAST year
(The Biggest Week of the Year)
900,000# of MP3s we’ll sell December Wk 3 THIS year
+50%!!
7.4M# of MP3s, Accessories, Headphones,
Speaker Docks sold LAST Holiday
8.4M# of MP3s, Accessories, Headphones, Speaker Docks we’ll sell THIS Holiday
+1 million units!!
30.0%Category Gross Profit Rate
Debra RussellDirector – MP3s, Accessories
Aaron TubbsTCED – Territory 5
We’re winning in the marketplace TODAY
Market Share Gains:– #1 Device share: 6th
consecutive month of gains
– #1 Accessory share: 11th consecutive month of gains
– #1 HPs/Speakers share: 5th consecutive month of gains
Ratio and Attach rates:– Highest EVER in all categories
Performance to Budget:– +8% YTD
• Complete solutions:– Bundles
– Integrated Accessories on Serp
– Breadth of accessory assortment
• Demonstrable experiences:– Test and try Devices, Speaker Docks,
Headphones
– Interactive displays: Beats by Dr. Dre, Bose , powered speakers
• You!– Knowledgeable associates
– TRUST
How will we win this Holiday?
Continue to offer our customers the best products, and the right solutions, to meet their
individual needs. TRUST
We’ll help you….Enjoy your entertainment whenever and wherever you want
iPods: All new assortment
Zune HD
Portable Entertainment Devices: Archos, Flo TV
Sony MP3 player with integrated Speaker
SanDisk Sansa + Slot Radio
We’ll help you….Maximize your experience
Beats by Dr. Dre Headphones: Lady Gaga and Solo
Bose QC15 noise canceling headphones (semi-exclusive)
New brands: Ultimate Ears, Sennheiser, Koss, Klipsch
We’ll help you….Experience the latest and greatest
Powered Endcaps (Serp/Table):– Featuring iPod Touch: #1 Revenue driver
– Featuring Beats by Dr. Dre +Lady Gaga
Serp/Table improvements– Excess fixtures removed to make room
for bundle merchandising
– Additional HPs/Spkrs on the Serp/Table
– Better signage: Benefits focused
Headphone expansion– 12 feet in almost all stores, closer to Devices
– Expanded Bose headphone interactive (QC15)
We’ll help you…Get the right solution
Promotions – Bundles
– Gift Card offers
Digital Solutions– Napster and iTunes: 2 great digital options
– New educational signage
Trade-In– “Green” initiative, opportunity to trade up
with trade-in
– Competitive differentiator
We’ll help you…..Release your inner DJ
DJ Lifestyle/Beats Strategy:– Build, enhance our relationship with Youth, while driving incremental traffic to our
stores and online channels
– Offer customers a backstage pass to the latest/greatest technology
– Create/OWN the DJ experience
– BBY as destination for best sound quality products
What to expect this holiday:– In-Store merchandising: DJ experience in all stores including DJ gear, Beats
Headphones, Accessories (experience varies by store)
– In-store events: DJ demos, GOs, Artist meet and greets (Dr. Dre, Lady Gaga)
– Marketing: TV spot (great gifts), Gift Guide, HD Loop
– Comprehensive training
Key Takeaways: The best products, the right solutions
Bundles are KEY to our Holiday success: Utilize best practices to make it easy for customers to grab and go
Enable Velocity - Devices are sold everywhere. Customers may not wait for someone to unlock them
Bulk stack larger high velocity items – Bose Sound Docks
Shippers (Bose and Sony): Place in high traffic areas to maximize sales
Create a game plan daily!
Develop your localized plan to deliver the biggest bang for the buck
Thank You!!