Microsoft Dynamics & Azure ISV

Microsoft Dynamics

Sistemi Retail: le innovazioni del Cloud e della multicanalità Lorenzo Sala – CEO PORINI Group Milano, 28 Novembre 2014 Atahotel Executive

Agenda

1. Multicanalità e Retail Moderno

2. Nuovi Paradigmi Tecnologici

3. Interoperabilità dei Sistemi

4. Sistemi Retail Microsoft Dynamics

5. Convergenza tra POS e CRM

Como | Milan | Porto | New York

Dal negozio al multiretail

3

• Approccio classico con vendita instore

• Presenza di negozi tradizionali sul territorio con storicità

• Incentrato sul prodotto

• Multichannel approach (e-commerce, socials, mobile) • Temporary Stores / Corners /

Malls / Mobility • Incentrato sul cliente

Nuovi paradigmi tecnologici

4

Omni

Catalogue

Real Time

Info

Sales

Marketing

Service

Unified

Experience

Interoperabilità dei Sistemi

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SISTEMI GESTIONALI

CRM | Analytics | Catalogue | ECommerce

SISTEMI RETAIL

1. Da Sistemi unici integrati ad “App

Collection” >> new best of breed

2. Informazioni residenti in più

sistemi necessitano di tecnologie

di integrazione (Real Time Multi

Data Source)

3. Da Intefacce di repliche di dati a

servizi web in cloud interoperanti

tra sistemi

ERP: AX 2012 | Retail New native features designed to integrate customer experience

Avalaible from version R3:

RETAIL EXPERIENCE

• Facebook e Twitter Campaign management (advertise & redeem)

• Omni Catalogue | Store Catalogue

• Recommendations

• Kits & Serial Management

• Real Time Pricing & Cross Selling

CUSTOMER EXPERIENCE • Wish lists (Product gallery & detail page, Checkout experience, Cross

channel scenario)

• Socialize (Ability to “like”, “tweet” and pin home page and product detail

pages)

• Gift cards (Multi company Gift Cards with Intercompany transactions,

Purchase/ redeem gift cards)

• Loyalty

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Microsoft Dynamics CRM

• Duplicate check & Normalizing

• Auditing

• Lead management

• Marketing lists

• Clustering

• Mail Marketing / SMS

• Marketing Campaigns ROI

• Events management

• Customer Service

• Customer Survey

• Loyalty Management & Cards

• Gift Card / Voucher

• Real time analysis tools

• Social integration

• Sentiment Analysis

• Analytics and Predictive model (BI)

Available functionalities (standard + CRM LFR suite)

Loyalty Fashion Retail Addon Suite

Pos: Modern Simplicity

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Modern UI / Windows 8

Contextual Support while Operating

Touch designed with Virtual Keyboard

Multi-gesture Support

Multi-text Search | Simplified Data Search

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Catalogs Management

Sales Agents & Order Mng.

Consignment Mng.

E-Commerce Order Integration

Order to Slip

Orders & Catalogs

Retail Loyalty & Promo

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Multi-Channel Loyalty Management

Voucher & Promotions

Agreements & Clusters

Invitation codes (e-commerce/socials)

Fidelity Cards Printing

CRM BI Interoperabilty

POS to CRM Integration

BI Multi-channel Analysis

Predictive Retail

Recommendations

11

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