25 Rules for Product Managers

25 RULES FOR PRODUCT

MANAGERS

Steve MacLaughlin Director, Idea Lab Blackbaud, Inc.

www.blackbaud.com"

www.npengage.com

@smaclaughlin

25 Rules for Product Managers

Rule #01

The answers to most questions can only be found outside of the building.

Rule #02

When in doubt, see Rule #1.

Rule #03

Know your priorities and make them clear to others.

Rule #04

Strategy always comes before technology. Just like in the dictionary.

Rule #05

Clarity and brevity equals mastery.

Rule #06

Success = Deliverables - Expectations. Don't ever go negative.

Rule #07

If you're irreplaceable, then you can't get promoted.

Rule #08

Aim for the Moon, but first focus on getting off the launch pad.

Rule #09

If you have to explain it, then you are losing.

Rule #10

You don't have to understand all the details, but you do have to understand

the importance of the details.

Rule #11

Don’t build a product to solve a problem people don't value

enough to pay to fix.

Rule #12

The roadmap is a path to the product vision not a long list

of features or promises.

Rule #13

You have two ears and one mouth for a reason.

Rule #14

Customer development is inextricably linked to product development.

Rule #15

Don't deal in absolutes. Statements with “always”, “all”, “none”, “any”, and

“every” in them are fraught with peril.

Rule #16

A list of decisions should include things you decided not to do.

Rule #17

The more free something is the more it ends up costing you.

Rule #18

All project dates are arbitrary. Know what you want before

you mandate when you need it.

Rule #19

If you have to ask permission to innovate, then you're not innovating.

Rule #20

Marketing and communication are not the same thing.

Don’t mistake one for the other.

Rule #21

No one ever changed the world by creating a great feature matrix.

Rule #22

If you don't have an outside perspective, then you don't really have a perspective.

Rule #23

Given the choice, it's better to play banker than gambler.

Rule #24

Every product must pass the valuable, usable, and feasible test.

Rule #25

Don't make a decision based solely on one person's wants. We're all day-to-day.

Thank You

Steve MacLaughlin Director, Idea Lab Blackbaud, Inc.

www.blackbaud.com"

www.npengage.com

@smaclaughlin

25 Rules for Product Managers

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