22@Barcelona, the innovation district

22@Barcelona – The Innovation District

Josep M. Piqué

Agenda

Framework

22@Barcelona: Where

22@Barcelona: History

22@Barcelona: The Innovation District

22@Barcelona: Urbanism

22@Barcelona: Economics

22@Barcelona: Social

Q&A

0

1

2

3

4

5

6

7

Framework0

Source: Loet Leydesdorff & Martin Meyer. 2003.

Knowledge-based

Economy

Knowledge

KnowledgeInfrastructure

GeographyPolitical

Economy

Economy

Innovation

University

Government

Industry

Source: Henry Etzkowitz & Loet Leydesdorff, 2000.

TRIPLE HELIX. Local & Global Innovation System

Global

National

Regional

Local

Science Technology Industry Market

Innovation

Inte

rnatio

nal

I+I

Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.

Cluster Model

Born Global Companies

University

Industry

Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.

Research Universities

Entrepreneurs

Venture Capital

Good Infrastructure(Social and Physical)

Good Food, Wine and Coffee

Highly TrainedWorkforce

with Global Access

Good Business Climate

AngelInvestors

The RegionalEconomy

Source: The Ecology of Innovation, Tapan Munroe, 2008

The Ecology of Innovation

Source: Richard Florida, 2008

Talent: Who is your city?

T-Economy

INTERNATIONAL

LOCAL

CREATION AND DEVELOPMENT TALENT

TALENT RETENTION

TTTSTREAM

TALENT ATTRACTION

PERFORMANCE

Source: Xavier Marcet and Roser Salvat, 2009

22@Barcelona: Where1

Among the main European capitals

Barcelona’s Metropolitan Area

Sagrera AVE

Forum 2004

22@Barcelona

The Barcelona’s eastern transformation

Olympic Village 1992

22@Barcelona: History2

22@Barcelona, included in the Ensanche’s plan (1859)

1986 - 1992: the opening of the waterfront

1996 - 1999: the opening of Diagonal Avenue

February 1999February 1996

1860 - 1960: the “Catalan Manchester”

1960 - 1990: obsolescence and degradation

22@Barcelona: the innovation

district

3

1998: the debate about the future of the industrial areas

An urban renovation strategy. A new model of making city

The answer to a necessity: the Knowledge Economy

Phase 2 CorporateEnvironmentProjects

Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure

Conceptual model

Phase 3 PersonalEnvironmentRelationship space

Value chain

Talent Attraction Retention Development Creation

Company Promotion Location Coaching Growth

Innovation Science Technology Company Market

Urbanism Planning Management Infrastruct. Construction

The 22@ Plan, a new model of compact city

Social housing

@ activities

7@ facilities

Green spaces Industrial heritageAvanced infrastructures

New mobility model

Revitalization public spaces

22@ Barcelona: Urbanism4

The scale of 22@Barcelona

• Productive Activities• Housing, facilities and services

The scale of the project:

Territory

New gross floor space

Increase in green spaces

Increase in facilities

Investment in infrastructures

3.200.000m2

800.000 m2

198,26 Ha (115 city blocks)

4.000.000 m²

114.000 m²

145.000 m²

200 million €

Compact city, with publicly owned land,

fully urbanised and

offering excellent

infrastructure, providing

many more jobs in the

field of knowledge intensive activities

… 2008 …2000

Industrial land, little used or in complete

disuse, 100% privately

owned, and part yet to be

urbanised

The urban planning process (2001-2010)

2001 …

Urban Planning

… 2003 …

Urban Management

… 2004 …

Infrastructures

… 2005…

Construction

… 2006 …

Corporate Projects, clusters

Balance public and private benefits:

0

3

CLAVE 22a CLAVE 22@

INDUSTRIALACTIVITIES

URBANPRODUCTIVEACTIVITIES

@ ACTIVITIES

SOCIAL HOUSING

2’7 -

2 -

2’2 -

B

uild

abi

lity:

m²

of c

eilin

g/m

² of

la

nd

CODE 22a CODE 22@

Urban planning. Density

Increase density:

PRIVATE BENEFITS PUBLIC BENEFITS More productive uses:

22a 22@ Higher density:

2 2,2 / 2,7

Leadind edge infrastructures

Free cession of land:

10% for 7@ facilities 10% for subsidized housing 10% for green areas

Eventual opening of streets Financing a part of the Special

Infrastructure Plan

Special infrastructures plan

Public space renewal

New heating and cooling system

New energy networks

Underground galleries

New mobility plan

Selective pneumatic waste collection

22@ Barcelona: Economics5

MEDIA

Entrepreneurship

Services for companies

Internationalization

Community of professionals

Cluster strategies

Transversalprograms

Relation between clusters

Marketing

ENERGY MEDTECH ICT DESIGN

Urban clusters

Clusters policy

Technological centers

22@Barcelona: Clusters & activities

Leadership of projects: current situation and forecast

Companies

Institutions

Universities

IncubatorsResidences

Other services

Specific spaces

Dissemination spaces

Entrepreneurs

Media: Barcelona Media Park

Universities

Incubators

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UPF, UB, UOC

Media-TIC Building

RNE, CAC, Barcelona TV…

Audiovisual Production Centre (PBM)

Barcelona Media-Innovation Centre

Melon District / Ciutadella

Media Factory

MediaPro, Lavinia, Cromosoma…

Universities

Incubators

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UB, UPC, La Salle

Media-TIC building

CMT, FBD, Localret, AENOR

Interface building, Media-TIC building

Technological ICT Center

Melon District

ICT House

T-Systems, Indra, Telefónica

ICT: Network of R+D centres related to ICT

Media & ICT Cluster: 2006 - 2010

VILA CASAS MUSEUMOF CONTEMPORARY ART

AUDIOVISUAL PRODUCTION CENTRE

BARCELONA ACTIVA

IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…

T-SYSTEMS HQ. &BARCELONA DIGITAL

COMMUNICATION FACULTY (UPF)

BARCELONA TV

MEDIA-TIC BUILDINGSUBSIDIZED HOUSING

INTERFACE BUILDING:IMI, Indra & AENOR

AGBAR TOWER

RNEINDRA

GREEN AREAS

RBA HQ.

Energy: Interuniversity Campus of Besòs

Universities

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UB, UPC

b_TEC Incubator

ITER, BCN Chamber of Commerce

Campus Offices

IREC

b_TEC Residence

Campus services

Endesa, Ecotècnia, Agbar

Incubators

Medical Technologies - MedTech

Universities

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UB, UPC, Official Nursing College

Health Building

CatSalut, Blood Bank, BIOCAT

Health Building, BIO Enterprise Park

22@MedTech

Nido

Health Building

Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine

Incubators

Design

Universities

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

University of Vic, UPC, IAAC

Media-TIC, “Projecte Bressol” (textile)

BCD

Palo Alto, PBM, Hub Design

KIM BCN

Melon District / Ciutadella

Hub Design

G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design

Incubators

22@ Spaces. Engines of transformation

Media

MedTech

ICT

Energy

Cluster’s leader agents

B_TEC, UPC UNIVERSITY

HEALTH BUILDING

SAE INSTITUTE

UPF COMUNICATION

IL·3

BAU

EMAV

UPF CIUTADELLA

UOC

ART CENTER COLLEGE OF DESIGN

10 universities: 25,000 students

SCHOOL OF PROFESSIONAL & EXECUTIVE

DEVELOPMENT (UPC)

NIDO RESIDENCE

CIUTADELLA RESIDENCE

b_TEC RESIDENCE

MELON DISTRICTRESIDENCE

4 residences: more than 800 beds

ORANGE R+D

BIOMEDICAL RESEARCH PARK

IREC

KIM BCN

HEALTH BUILDING

ALSTOM R+DTELEFONICA R+D

LEITAT TECHNOLOGICALCENTER

BARCELONA MEDIA INNOVATION CENTER

ICT TECHNOLOGICAL CENTER

9 R+D+i & technological centres

Design 24%

MedTech 5%

Energy 4%

Media 11%

Others %

ICT 26%

New companies and new jobs at 22@Barcelona

61,7 %

New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2009 in number of employers)

(December 2009)

Employees of companies already located or in process to be installed

44.600

41’8% newly created

New companies installed in the district since 2000

(December 2009)

Companies already located or in process to be installed 1.50

2

(Accumulated data at 12.31.2009 in number of companies)

Public Financing

Talent

Innovation and Technology

Clusters and Market access

Private Investment

Networking

Spaces and Infrastructures

22@ PLUS Bussines Services

Spaces and advanced infrastructures

available

• Space search

• 22@Barcelona landing platforma. Weekly and Monthly Spaces

• Information and advice on

infrastructuresa. Telecommunications

b. Selective pneumatic waste collection

c. Centralized climate control

d. New power grid

22@ PLUS: Spaces and Infrastructures

22@ PLUS: Networking

Services, sharing and consolidating the

district

• 22@Network, Association of Businesses

and Institutions of 22@Barcelonaa. Welcome plan, for new companies and

institutions that move to the district.

b. Work commissions, which work as networking

opportunities and project generators.

c. Network workshops

• 22@Update Breakfast

• Symposium on Urban Clusters

• IN22@

Attracting and Developing Talent

• 22@Staying in company:a. 22@MASTER / 22@DEGREE

b. 22@BECAT

c. 22@FP

d. MIT-SPAIN

e. 22@MBA

22@ PLUS: Talent

Supporting innovation and access to technology

• Technology Valorization Program: KimBCN

Foundation

• Urban Lab Program:22@Barcelona offers a large number of opportunities for technology companies that decide to move to the district, like spaces to run

pilot programs to test new technology.22@Barcelona = Urban Lab

• 22@Innovation:Through this program 22@Barcelona fosters innovation with specific

projects to generate sophisticated demand through both private and public

initiatives. This allows small and medium-sized companies to access new clients and

markets.

22@ PLUS: Innovation and technology

Led

22@ PLUS: Innovation and technology

Supporting innovation and access to technology

• 22@Synergys

• Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.

• Easy access to new emerging technologies to create synergies and more competitive business environment.

• Helping to generate new business opportunities.

• Talent’s attraction and retention in the city of Barcelona.

22@ PLUS: Public and Private financing

Public Financing Personalized information, advice and management

The 22@Barcelona Project Aid Management Unit offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.

22@Capital Private and venture capital investment networks

Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. HIT Barcelona – World innovation Summit – Marketplace between Global Entrepreneurs and International Private Investors.

22@ Barcelona: Social and Cultural6

22@ Space ofPersonal Relation

22@Talent

Increase of the belonging feelingCreation of the community 22@

Pride to work/live in 22@

Space of personal relation

• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat

• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company

For the professionals For the neighbours

Citizens Projects

Sponsorship and participation in the neighbourhood activitiesDirect communication actions

Neighbours needs analysis

• Virtual Memory of the Sant Martí District’s elders

• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District

• CreaTalent• 22@FP• 22@Becat• MITSpain•

22@Master/22@Degree

22@Talent22@Districte Digital

Old Factories as Public Space for Art, Culture and Technology creation.

www.hangar.org

www.laescocesa.org

Can Ricart

La Escocesa

The City as Externality: Art, Culture and Technology creation

22@ Cultural Factories

Q & A7

www.22barcelona.com