Post on 24-Mar-2022
9/8/2021
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Welcome to the 2021
Tourism Center Research Showcase
This event will be recorded.
The slides will be shared.
Submit questions in the chat box
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Empowers, prepares and supports the tourism industry and communities engaging in tourism for
success and sustainability
tourism.umn.edu
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● Chat box: Briefly introduce yourself
● Each presenter: 4 slides in 4 minutes
● 3 clusters of presenters
● 2 - 3 presenters in each cluster
● 6-minute breakout rooms to interact with presenters after each cluster
● 3-question evaluation at the end
Today’s Flow
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Our First Cluster
▪ DeeDee LeMier: Agritourism Network Mapping
▪ Brigid Tuck: Economic Contribution of Minnesota’s Craft Brewing Industry
▪ DeeDee LeMier: Emerging Tool – Mobile Analytics Pathing
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Agritourism Network Mapping
Research conducted October 2020 – March 2021
Scott Chazdon, Evaluation & Research SpecialistXinyi Qian, Interim Director, Tourism CenterJennifer Hawkins, Extension EducatorDeeDee LeMier, Extension Educator
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What is social network analysis?
• A network is made up of “nodes” (people, organizations, etc) and “connections” (lines, edges, etc) between them.
• A relationship defines the connection – for this project, the options were:
• 1=One way sharing of information• 2=Reciprocal sharing of information• 3=Worked together on a single project• 4=Worked together on an ongoing basis
• This is a baseline measurement. We will bedoing this again to document changes in connectivity.
• 26 people responded with a total of 144 connections reported.
• Helpful video: https://www.youtube.com/watch?v=xiZQkRSyiAQ
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Agritourism SNA – baseline network diagram
Node colors and labels are organization types
Teal Farm
Red Non-profit organization
Purple Federal agency
Green Farm supplier
Brown Non-farm business
Blue Higher education
Orange State agency
Dark blue
Industry association
Olive Other
Line thicknesses are depth of relationship – thickest lines represent working together on an ongoing basis
Node size is based on betweenness centrality and labels displayed are those with the highest betweenness centrality in the network ‐ betweenness centrality quantifies the number of times a node acts as a bridge along the shortest path between two other nodes. So these are the key connectors in the network as of this measurement.
Agritourism activities
Number of connections (out of
135 reported)Percent of
connectionsEducation 58 43.0%More than one activity 58 43.0%Hospitality 9 6.7%Direct sales 6 4.4%Entertainment 4 3.0%
Next steps
• Research confirmed social infrastructure as key part of capacity in sector.
• Continue supporting connections between agritourism sector participants through programming and partnerships.
• Remeasure in 18 months to see what relationships exist and show change.
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Economic Contribution of Minnesota’s Craft Brewing IndustryBrigid Tuck
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Craft breweries need their communities
Onsite73%
Restaurants6%
Wholesale13%
Liquor stores8%
Other0%
Craft Brewery Respondents Percent of Beer Sales by Marketing Channel
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And their communities need them
0 10 20 30 40 50 60 70 80 90
Begin distribution
Prepare food on-site
New market/expand
Host food trucks
Capital investments
Host events
Support local charities/communities
Craft Brewery Respondents Activities in 2019
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Craft breweries generate economic activity
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The COVID pandemic hit the industry
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
2018Q1
2018Q2
2018Q3
2018Q4
2019Q1
2019Q2
2019Q3
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
Personal Consumption Expenditures, United States, Alcohol-Related
Alcohol with meals Alcohol for offsite consumption
• Margins were impacted
• Capital investments dropped
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Emerging Tool -Mobile Analytics PathingSeptember 8, 2021DeeDee LeMier, Extension EducatorTourism Center & Community Economics
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Pathing
Description:Pathing visualizes where a property’s visitors are seen 30 minutes before and after a visit. This highlights the location’s position in the customer’s purchase journey.
Methodology:Pull observation points 30 minutes before and after a visit to the property.
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Study Location
UPS/Walgreens
Local Coffeeshop
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UPS/Walgreens
Local Coffeeshop
Study Location
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Cluster 1 Breakout Rooms
Time to ask your questions!
Your choice: either or both!
#1: DeeDee LeMier
#2: Brigid Tuck
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Our Second Cluster
Brigid Tuck: Tourism, the Economy, and a Pandemic
Adeel Lari & Frank Douma: Telecommuting Impacts of COVID-19
Xinyi Qian & Neil Linscheid: Telecommuting During COVID-19
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Tourism, the economy, and a pandemic
Brigid Tuck
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Impact varied by tourism-sector
-100%
-50%
0%
50%
100%
150%
2019 Q1-Q2 2019 Q2-Q3 2019 Q3-Q4 2019 Q4 - 2020 Q1 2020 Q1-Q2 2020 Q2-Q4 2020 Q3-Q4 2020 Q4- 2021 Q1 2021 Q1-Q2
Personal Consumption Expenditures, Major Tourism-Related Categories, United States
Tourism-related goods Transportation-related Membership & recreational services Food & accommodations
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Recreation-related goods saw a boost
-10%
-5%
0%
5%
10%
15%
20%
2019 Q1-Q2 2019 Q2-Q3 2019 Q3-Q4 2019 Q4 - 2020 Q1 2020 Q1-Q2 2020 Q2-Q4 2020 Q3-Q4 2020 Q4- 2021 Q1 2021 Q1-Q2
Personal Consumption Expenditures, Tourism-Related Goods, United States
Sporting equipment & supplies Sports & recreational vehicles Games, toys, hobbies
$299 billion$206 billion
45% increase
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Activities & services hit harder
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
2019 Q1-Q2 2019 Q2-Q3 2019 Q3-Q4 2019 Q4 - 2020 Q1 2020 Q1-Q2 2020 Q2-Q4 2020 Q3-Q4 2020 Q4- 2021 Q1 2021 Q1-Q2
Personal Consumption Expenditures, Recreation-related Activities, United States
Membership clubs Amusement parks, campgrounds, & related
Admissions to spectator amusements Museums & libraries
$216 billion $109 billion
50% decrease
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How do we think about the future of tourism?
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TELECOMMUTING IMPACTS OF COVID‐19
Adeel Lari & Frank Douma, Institute for Urban and Regional Infrastructure Finance
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Income makes the difference
Race
• White 29.9%
• Asian 37.0%
• Black 19.7%
• Hispanic 16.2%
Educational Attainment
• Less than High School 4.2%
• High school graduates 12.6%
• Some college or associate degree 24.2%
• Bachelor’s degree or higher 51.9%
Gender
• More women can work from home
• But more women dropping out of workforce
Working from home is not for everyone
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• Long lasting change depends upon how we respond
– 1973 Oil Embargo• 6 months
• CAFÉ Standards, 55 mph speed limit, alternative modes promoted
– I‐35W Bridge Collapse• 14 months
• Traffic pattens reverted to status quo
– There are differences in these examples, but the point remains: without long‐term responses, behavior reverts to status quo, vulnerabilities remain, and gains from innovation may be lost
“Don’t Let A Good Crisis Go To Waste”
THANK YOU! Questions?
• Adeel Lari– larix001@umn.edu
– 612‐860‐1672
• Frank Douma– douma002@umn.edu
– 612‐626‐9946
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2021 Tourism Center Research Showcase
Telecommuting During COVID-19
Xinyi Qian, Ph.D.
Interim Director, UofMN Tourism Center
Neil Linscheid
Educator, Extension Center for Community Vitality
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Project Purpose
To assess the impact of temporarily shifting the workforce to telecommuting on:–Workforce policy changes and support
–Employees’ experience
–Differences among geography,
employer size, industry type
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Telecommuting Policy Change
Formal: Have a policy for the 1st time
Customer-designed
Simplified
Informal: No formal policy
Blanket approval
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Flexibility –biggest
opportunity
Talent pool Increased productivity &
efficiency
Changing leadership’s
mindset
Opportunities Telecommuting Brings
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Future Telecommuting Policy
Hybrid:– For an individual employee
– Team-based
– Organization-wide
Flexible scheduling
Customized
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© 2021 Regents of the University of Minnesota. All rights reserved.The University of Minnesota is an equal opportunity educator and employer. This PowerPoint is available in alternative formats upon request at 612-624-4947.
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Thank you!Xinyi Qian: qianx@umn.eduNeil Linscheid: lins0041@umn.edu
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Cluster 2 Breakout Rooms
Time to ask your questions!
Your choice: any or all three!
#1: Brigid Tuck
#2: Frank Douma
#3: Xinyi Qian
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Our Third Cluster
Rani Bhattacharyya: Tourism Entrepreneurship: An Opportunity for Regenerative Economic Development?
Ben Winchester: Rewriting the Rural Narrative: Tourism and Resident Recruitment
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Tourism Entrepreneurship: An Opportunity for Regenerative Economic Development?
R. Bhattacharyya, Community Economics Extension Educator
UMN Tourism Center Research Showcase
Sept. 8, 2021
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Touch points between tourism enterprises and communities during business development (Russell & Faulkner 2004)
1. Triggering Circumstances ->Changes in Self-Efficacy
2. Deregulated Chaos-> Changes in Required Skill Set
3. Positive Feedback /Self-Healing Enablers-> Changes in Entrepreneurial Networks
4. Transition to a new phase that reflects the old-> Changes in Entrepreneurial Climate
5. Regulated chaos at renewed tenuous conditional equilibrium -> Changes to a Community’s Economics
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A New Framework for Community
Business Development
Values of Marginalized Community Business Entrepreneurs (Johnstone and Lionais, 2009) Markets- p.229 Individuals who are determined to engage inenterprising behavior within the context of a depleted community will adapt and find appropriate tools for business development. ….adaptations that modified the entrepreneurial process included:(1) identifying and gaining access to new sources of capital;(2) tapping into the significant value-added contributions of volunteers, and(3) modifying the business structure to ensure pursuit of community benefit over personal gain.
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Community Business Development as part of
RegenerativeEconomics
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© 2021 Regents of the University of Minnesota. All rights reserved.The University of Minnesota is an equal opportunity educator and employer. This PowerPoint is available in alternative formats upon request at 612-624-4947.
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© 2021 Regents of the University of Minnesota. All rights reserved.The University of Minnesota is an equal opportunity educator and employer. This PowerPoint is available in alternative formats upon request at 612-624-4947.
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Thank You! Rani Bhattacharyyarani-b@umn.edu
218-275-3444
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Rewriting the Rural Narrative
Tourism and Resident Recruitment
Benjamin WinchesterRural Sociology EducatorExtension Center for Community Vitality
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Simpler pace of lifeSafety and Security
Low Housing Cost
Source: 2020 University of Minnesota Extension Center for Community Vitality. Rural workforce movers study. Funded by the U. S. Department of Agriculture.
Move Preferences Percent
Take advantage of the slower pace of life 71To live closer to relatives 70To find a less congested place to live 69To live among people with similar values 68To find lower priced housing 67To find a safer place to live 67
31% moved primarily for a job
The Rural Brain Gain
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The coordinated economic and community development actions needed to identify, attract, and invite new residents moving to the region.
• Complement the industrial recruitment model of economic development.
• Many of the factors newcomers cite for choosing are also reasons people love to visit the area - tourism!
• Tourism assets are not unique to tourists
• Article forthcoming in DEED Trends journal
Community Development, Economic Development & Tourism
Resident Recruitment
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Halo Effect: Visitation and Image
https://longwoods-intl.com/the-halo-effect-of-tourism
Minnesota Resident Recruitment Initiatives
Source: 2020 University of Minnesota Extension Center for Community Vitality. Rural workforce movers study. Funded by the U. S. Department of Agriculture.
https://extension.umn.edu/vital-connections/get-know-minnesotas-rural-resident-recruitment-initiatives
Invitations, Economic Supports, Welcoming, Involving
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Cluster 3 Breakout Rooms
Time to ask your questions!
Your choice: either or both!
#1: Rani Bhattacharyya
#2: Ben Winchester
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Evaluation
Please complete the 3-question evaluation survey that pops up when you sign off!
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DeeDee LeMier, MBA
Extension Educator
dlemier@umn.edu
Xinyi Qian, Ph.D.
Interim Director
qianx@umn.edu
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Thank you!
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