Post on 08-Sep-2020
2019 CRC GROWER
MEETINGS
Sarah MoranUSA Rice
January 24, 2019
CA
LIFO
RN
IA
LEA
DE
RS
HIP Chris Crutchfield
• Chair, Asia, Turkey Promotion Subcommittee
• Chair, USA Rice Millers’ Phytosanitary Task Force
John Hasbrook• Chair, Foodservice Subcommittee
Leo LaGrande• Chair, USA Rice Farmers Conservation
Committee
Charley Mathews, Jr.• Chair, USA Rice Michael Rue
• Co-Vice Chair, International Trade Policy Committee
• Chair, Asia Trade Policy Subcommittee
Nicole Van Vleck• Vice Chair, USA Rice Farmers Board• Chair, Communications Committee
Steve Vargas• Vice Chair, International Promotion Committee
Josh Sheppard• Vice Chair, USA Rice Council
Sean Doherty• Chair, USA Rice PAC
India30%
Thailand27%
Vietnam17%
Pakistan10%
Burma8%
U.S.8%
TOP 6 RICE EXPORTERS
2018/2019 PROJECTED
U.S. RICE EXPORTS
0
100,000
200,000
300,000
400,000
500,000
600,000
Jordan Saudi Arabia
South Korea
Iraq Colombia Canada Japan Haiti Central America
Mexico
IN METRIC TONS | JAN – OCT 2018
JAPAN RICE IMPORTSIN METRIC TONS
336,815302,714 320,197
342,635 328,614295,246
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2013 2014 2015 2016 2017 2018*
U.S.
Thailand
Australia
China
*Jan-Nov
RECENT SBS HISTORYIN METRIC TONS
19,909
56,438
58,783
17,638
0 20,000 40,000 60,000 80,000 100,000 120,000
2015
2016
2017
2018*USAAustraliaThailandChinaOthers
*ResultsofFirstFiveTenders
JAPAN PROMOTIONS
• TargetParticipants:30restaurants
• Toincreaseawarenessamongtheindustryandconsumers,USARicewilldistributepromotionaladvertisements:• Mailings• banneradsonwebsites• pressreleasesandotherPRads
KOREA PROMOTIONS
March- AprilFoodserviceNewMenuLaunchingPromotion(1)withHanwhaHotels&Resorts
July- AugustUSRiceOnlinePromotion2018withRiceGreen,OnlineRetailer
August- SeptemberFoodserviceNewMenuLaunchingPromotion(2)withCaféAmoje
FoodTruckMenuPromotionwithKoreaFoodtruck CooperativeFederation
October- DecemberUSARiceKoreaWebsiteRenewal
TAIWAN PROMOTIONS
JORDAN PROMOTIONS
U.S. RICE EXPORTS TO THE UKIN THOUSAND METRIC TONS
0
5
10
15
20
25
30
35
2012 2013 2014 2015 2016 2017 Jan - Oct 2017 Jan - Oct 2018
Long Grain Medium and Short Grain
COLOMBIA TRQ RENTS
Arkansas$30.70
California$13.80
Louisiana$9.30
Missouri$4.00
Texas$3.50
Mississippi$3.60
2012 – 2018 | IN MILLIONS USD
CHINA STATUS REPORT
CONTRIBUTION RATE U.S. rice mills,
exporters, and USDA contribute $24
For every $1 that growers invest,
AGRICULTURAL TRADE PROMOTION (ATP)
3 Year Program Over 20 Markets 7 New Countries
31 Proposed Activities
Requested $5.5 Million
2019 USA RICE OUTLOOK CONFERENCE
THANK YOU!