Post on 03-Apr-2022
2018Click It or Ticket
National Seat BeltEnforcement Mobilization
Michael JoyceMarketing Specialist
Office of Communications, NHTSA
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2018 CIOT Campaign Dates• Earned Media May 7 – June 14, 2018
• Paid Media May 14 – June 3, 2018
• Enforcement May 21 – June 3, 2018
2018 Click It or Ticket Campaign
• Border-to-Border Kick-off
• Available Resources
– PEAK
– Creative materials
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• Border-to-Border kick-off is May 21, 2018 from 4-8pm (kicks off the annual Click It or Ticket campaign)
• All states are asked to participate in the kick-off event and to organize an event/enforcement effort in a neighboring state jurisdiction
• Materials to support the Border-to-Border kick-off are available for use, including sample news releases and fact sheet
2018 Border-to-Border Kick-off
Overview pamphlet and earned mediaassets available on
trafficsafetymarketing.gov
• Products for Law Enforcement Action Kit(available now)
• Sample earned media materials(available now)
• Reports• Media Plans (state work
plan and buy plan)• New creative materials
(coming soon)
• Social media assets (coming soon)
• Sign up for email alerts
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Available Resources
Find all of thesematerials and more on
trafficsafetymarketing.gov