Post on 18-Feb-2017
Welcome to Wichita!
Finish Line’s Mission
“Our mission is to connect to young, fashion conscious individuals through a premium brand experience featuring the best selection of authentic, sport inspired products. We define this premium experience through our product, our presentation and our people.”
In Store Experience
Presentation
Organization Counts!
Foot Locker
Finish Line
Finish Line
Foot Locker
Product
“Footlocker is better because the House of Hoops”
-Jaylen
(Wichita High School East Student and
basketball player)
People
“I left because no one greeted me, I didn’t feel welcome”- Finish Line Customer
“When I asked for a shoe the employee looked annoyed”-Finish Line
Customer
“We only know how we are doing when a customer tells a manager or if we have a secret shopper, but thankfully we haven’t had one in a while” – Finish Line Employee
Show Customers that you care with
the Core 4
Communication is Key
Sneak Peeks
Give all of your friends a sneak peek of your new kicks!
Send Pictures to friends through: • E-Mail • Cell Phone • Facebook • Twitter • Instagram
In Store Experience Recommendations
1. Eye Catching Displays
2. Price Stickers as opposed to Inserts
3. Customer Service Surveys
4. “Sneak Peek” FanCam
Social Media
Social Media Survey
Finish Line followers on Social Media
6
19
2
3
79
Youtube
Doesn't follow
Reasons for Following a Business on Social Media
72
31
10
100
21
Humor
Sex Appeal
Charity
Deals/Sales
Follow-backs
Human Connection through Social Media
Human Connection ~ Consistency ~ Premium Experience
Google Plus
YouTube
Facebook Gifts
Social Media Recommendations
5. Implement Facebook Strategies on Google Plus 6. Consolidate Pinterest Boards 7. Post Pictures of People on Instagram 8. Promote YouTube Channel 9. Update YouTube Banner 10.Sign Tweets 11.Post Relatable Tweets 12.Avoid Repeating Pictures on Facebook 13.Interact with Facebook Followers 14.Implement Facebook Gifts
Mobile Website
Website
Foot Locker
Champs
The Results
Foot Locker Champs
Finish Line
Website Recommendations
15.Relocate Social Media Icons on Mobile
16.Darker Color Scheme
17.Relocate Social Media Icons on Website
18.Showcase Popular Brand Logos
Mobile App
Finish Line Mock-Up App