Post on 01-Jul-2015
INSPIREDMel Huang
Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)
Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)
PeopleProduct
Management
Product Marketing Project
Management
Design
Engineering
Site Operations
Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)
ProcessDefine
Design
Implement and Test
After Launch
ProcessDefine
Design
Implement and Test
After Launch
Process [Define]
Accessing Product Opportunities
Defining The Problem To Be Solved
Product Discovery
Defining The Right Product
Product Principles
Deciding What’s Important
Process [Define]
The Product Council
CEO, COOVP of Product Management
VP of User Experience Design
VP of MarketingVP of Engineering
VP of Site Operations
VP of Customer Service
ProcessDefine
Design
Implement and Test
After Launch
Process [Design]
Market Research
Understanding The Capabilities And Limitations
Personas For Product Management
Understanding The Target User
Design vs. Implementation
Define The User Experience Before Proceeding To Build
ProcessDefine
Design
Implement and Test
After Launch
Process [Implement and Test]
Minimal Product
Cutting Features vs. Slipping Dates
Product Validation
Evidence of Valuable, Usable and Feasible
Prototype Testing
Putting Your Ideas In Front Of Real Users
Charter User Programs
ProcessDefine
Design
Implement and Test
After Launch
Process [After Launch]
Improving Existing Products
Its’ Not About Adding Features
Gentle Deployment
Help Prevent User Abuse
Rapid Response
Finish What You Start And Save Entire Release Cycles
Process [Further Discussions]
Agile vs. Waterfall
Startup Product Management
It’s All About Product Discovery
Innovating In Large Companies
Difficult But Worth The Effort
Outline
People (Ch. 1~10)
Process (Ch. 11~30)
Product (Ch. 31~39)
Product
Lessons From Apple
The Hardware Serves the Software
The Software Serves the User Experience
The User Experience Serves the Emotion
ProductBeware Of Specials
Don’t Fall Down This Slippery Slope
The New Old Thing
What Is Possible Is Constantly Changing
Usability vs. Aesthetics
Both Are Important
Thank You