Creatively Commercializing Innovation

Thomas Martinuzzo, Eng.Manager , Business Development, Sciences and EngineeringT. 514.340.3243 ext. 4243thomas.martinuzzo@univalor.ca

From discovery to commercialization

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Network (10):UdeMPolytechniqueHEC MontréalCHU Ste Justine

IRCMHMRHSC

IUGMCHUMICM

5 integrated teams(3 Life Sciences and 2 Science and Engineering)

Experts in Intellectual Property, Business Development and Legal affairs

3 Technology Transfer Advisors residingin the institution

Pipeline 370 projects140 Reports of Invention200 granted patents; > 500 patent applications

>70 commercial agreements

12 spin-off companies

$30M of generated revenues

Serving 2000 researchers> 450 teams

Research Budget > $500M

A team of 17 professionnals, all experts in innovation

Commercializing the university research outcome of Université de Montréal and

most of its affiliated institutions

Our Mission

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Social and Organizational Innovation

HEC MONTREAL & IUGM: « Patent Free Zones »

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Our Networks

Successful Technology Transfer Offices

License a Breakthrough technology

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Increase the number of deals

RESPORTON® : Sports Hijab

• 2007 : a team of muslim girls is banned from a competition

• 2008: Elham Seyed designs a slip-on hooded t-shirt

• 2009: New competition with the ReSportOn. Invitations to the media

• 2010: Incorporation of IQO Design - first sales on: http://www.resporton.com/en

• 2012: ReSporton at the Olympic Games?7

1. Don’t try to “copy/paste” the common models2. Media should be part of the commercialization strategy

Agression in Young ChildrenUnivalor’s first production!

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1. Educate your research teams (due diligence)2. Consider to take an insurance (reps & warranties)

• Important due diligence• Errors and omissions insurance • License to the National Film Board

of Canada• First sale in November 2010• Now distributed in North America

by the NFB • Will soon be distributed by

Concord Media in Europe

Imarklab: knowledge commercialization

• Industry was requesting more and more consulting from the Chair

• Evaluation of several models to spin out the consulting activities

• Incorporation of Imarklab in July 2011

• Launch of the first product in the fall 2011: imarkscore

• Press release • Already 3 full time employees on

the payroll9

1. Estimate of the impacts of your strategy for the university2. Market the expertise of your researchers

VIH-TAVIE: A Nursing Virtual Intervention

• Nursing virtual intervention platform for supporting patients living with chronic disease

• Applications for HIV, diabetes, chronic pain

• Next step: license to a drugstore chain?

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1. Projects can arise from almost any faculty

http://www.youtube.com/watch?v=NB4Kncr3e0o

Next Steps

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Transfert de connaissance:•Fred’s Super Modeler•Gestion des risques

Is there a Secret Sauce?

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1. Don’t try to “copy/paste” the common models2. Media should be part of the commercialization strategy3. Educate your research teams4. Consider to take an insurance (reps & warranties)5. Estimate the impacts of your strategy for the university6. Projects can arise from almost any faculty

Yes: The strategy has to be adapted to each file

Merci!

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Thomas Martinuzzo, ing.Directeur, Développement des affaires Sciences et génieT. 514.340.3243 poste ext. 4243∕thomas.martinuzzo@univalor.ca