Transcript of 2012 Story of Cal Rec Sports Marketing
- 1. Cal Rec Sports Marketing Our Story
- 2. In the Beginning... In The Beginning...
- 3. The Conversation
- 4. Our Vision
- 5. Our Brand "A brand is a person's gut feeling on a product
service or organization."
- 6. SPORT S We serve over 12,000 Intramural Sports & Sport
Clubs' studentathletes annually
- 7. FITNESS We offer over 120 drop-in exercise classes a
week
- 8. CAL Adventures Sail. Surf. Paddle. Climb. Repeat...
- 9. PLAY We serve over 32,000 Cal students, faculty and staff
members annually
- 10. What We Believe We Believe: The Experience is the
Marketing
- 11. What We Do Best
- 12. { Add } value to the student experience
- 13. { Drive } program revenue
- 14. { Generate } alternative revenue
- 15. { Provide } ongoing internal consultation
- 16. { Position } and promote our brand
- 17. One Big Event
- 18. A Winning Culture
- 19. Experiential
- 20. Online
- 21. Video was not exported from SlideRocket Digital Media
- 22. Social Media
- 23. Brand Identity
- 24. Our Partners
- 25. Big Ideas
- 26. Another Big Idea
- 27. Guiding Principles
- 28. Challenges and Opportunities
- 29. Dream Big.
- 30. JOE WATZ Director of Marketing and Business Development UC
Berkeley Department of Recreational Sports
joewatz@berkeley.edu