2012 Recirc And Hs Program Mark

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Transcript of 2012 Recirc And Hs Program Mark

Increase Enrollments From Direct Mail

Target Direct Marketing Over 20 Years of Success

ReMarketing Program

High School Program

Remarketing Program

Target Direct Marketing

Comprehensive Services

   • Defining Your Marketplace    • Acquiring List    • Creative Design, Copy & Printing   • Mailing via Post Office   • Statistical Evaluation

Students by Zip Code

Zip Plan

STUDENTS YIELD ZIP DISTANCE CITY STATE POPULATION INCOME EDUCATION RANK

71.00 3.51 32164 23 Palm Coast FL 20,218.00 $45,147.00 13.90 1.00

80.00 2.24 32114 0 Daytona Beach FL 35,651.00 $24,094.00 13.40 2.00

24.00 2.22 32128 8 Port Orange FL 10,803.00 $62,242.00 14.30 3.00

37.00 1.95 32129 4 Port Orange FL 18,926.00 $35,166.00 13.60 4.00

49.00 1.92 32117 3 Daytona Beach FL 25,510.00 $27,651.00 13.10 5.00

44.00 1.88 32119 3 Daytona Beach FL 23,366.00 $35,145.00 13.90 6.00

36.00 1.65 32168 13 New Smyrna Beach FL 21,818.00 $36,231.00 13.60 7.00

47.00 1.51 32127 7 Port Orange FL 31,155.00 $43,510.00 13.80 8.00

10.00 1.32 32132 17 Edgewater FL 7,588.00 $34,391.00 13.20 9.00

21.00 1.23 32141 20 Edgewater FL 17,125.00 $38,890.00 13.40 10.00

33.00 1.22 32137 28 Palm Coast FL 27,066.00 $43,811.00 13.90 11.00

6.00 1.10 32130 19 De Leon Springs FL 5,437.00 $36,449.00 12.90 12.00

20.00 1.02 32118 2 Daytona Beach FL 19,625.00 $33,670.00 14.10 13.00

5.00 0.99 32180 25 Pierson FL 5,058.00 $33,910.00 11.90 14.00

4.00 0.97 32124 5 Daytona Beach FL 4,115.00 $55,656.00 13.10 15.00

41.00 0.95 32174 7 Ormond Beach FL 43,087.00 $43,916.00 14.10 16.00

9.00 0.92 32110 26 Bunnell FL 9,749.00 $41,737.00 13.60 17.00

14.00 0.83 32176 8 Ormond Beach FL 16,957.00 $42,182.00 14.20 18.00

13.00 0.75 32763 24 Orange City FL 17,440.00 $32,999.00 13.60 19.00

Benefits•  Increase conversion rates •  Identify prospects ready to enroll now

Welcome to TDM’s Direct Mail Remarketing Program

President’s Survey

This letter is best for recent leads that are  30-45 days old.  It is a great product to introduce the school to the prospect and ensure the prospect is getting all the information the need.

Benefits:• Reinforces your school at a 

crucial time of readiness.• Also shows weather 

prospects are getting the information they need.

Quality ServiceSurvey

After an initial inquiry, a friendly survey identifies active prospects and gathersvaluable information.

Benefits:• Increase conversions• Identifies prospects  ready to enroll • Quality control on if they are receiving 

the information they are requesting

Code Survey

Based on a standard remarketing survey but adding a interactive element.  There is a random code ink-jetted at the top of the survey that needs to be filled out at the bottom.

Benefits:• Makes the prospect feel valued• Interactive element adds a personalized 

element for the prospect.

Director’s Letter

Focus is on reconnecting with the prospect.   Shows a personal effort to try to contact the prospect.

Benefits:• Sends a message that the director at the 

school cares about them directly• Increase conversions

Contact us and find out how this program can be customized for your school today.

Contact: Mark Panicali at (978) 865-8221Email: mpanicali@tdmkt.com

Increase your enrollments now!

TDM – Over 20 Years of SuccessWe can help you too!

High School Direct Mail Program

Target Direct Marketing

Comprehensive Services

   • Defining Your Marketplace    • Acquiring List    • Creative Design, Copy & Printing   • Mailing via Post Office   • Statistical Evaluation

Students by Zip Code

Zip Plan

STUDENTS YIELD ZIP DISTANCE CITY STATE POPULATION INCOME EDUCATION RANK

71.00 3.51 32164 23 Palm Coast FL 20,218.00 $45,147.00 13.90 1.00

80.00 2.24 32114 0 Daytona Beach FL 35,651.00 $24,094.00 13.40 2.00

24.00 2.22 32128 8 Port Orange FL 10,803.00 $62,242.00 14.30 3.00

37.00 1.95 32129 4 Port Orange FL 18,926.00 $35,166.00 13.60 4.00

49.00 1.92 32117 3 Daytona Beach FL 25,510.00 $27,651.00 13.10 5.00

44.00 1.88 32119 3 Daytona Beach FL 23,366.00 $35,145.00 13.90 6.00

36.00 1.65 32168 13 New Smyrna Beach FL 21,818.00 $36,231.00 13.60 7.00

47.00 1.51 32127 7 Port Orange FL 31,155.00 $43,510.00 13.80 8.00

10.00 1.32 32132 17 Edgewater FL 7,588.00 $34,391.00 13.20 9.00

21.00 1.23 32141 20 Edgewater FL 17,125.00 $38,890.00 13.40 10.00

33.00 1.22 32137 28 Palm Coast FL 27,066.00 $43,811.00 13.90 11.00

6.00 1.10 32130 19 De Leon Springs FL 5,437.00 $36,449.00 12.90 12.00

20.00 1.02 32118 2 Daytona Beach FL 19,625.00 $33,670.00 14.10 13.00

5.00 0.99 32180 25 Pierson FL 5,058.00 $33,910.00 11.90 14.00

4.00 0.97 32124 5 Daytona Beach FL 4,115.00 $55,656.00 13.10 15.00

41.00 0.95 32174 7 Ormond Beach FL 43,087.00 $43,916.00 14.10 16.00

9.00 0.92 32110 26 Bunnell FL 9,749.00 $41,737.00 13.60 17.00

14.00 0.83 32176 8 Ormond Beach FL 16,957.00 $42,182.00 14.20 18.00

13.00 0.75 32763 24 Orange City FL 17,440.00 $32,999.00 13.60 19.00

High School Campaigns

• General High School List • Remarketing High School Leads• Career Specific High School List

General HS

General HS

Remarketing HS List

Career Specific HS Senior List

Career Specific

HS List

Contact us and find out how this program can be customized for your school today.

Contact: Mark Panicali at (978) 865-8221Email: mpanicali@tdmkt.com

Increase your enrollments now!

TDM – Over 20 Years of SuccessWe can help you too!