Changing the Face of Identity

Open Commerce In Publishing

Jonathan LeBlancDeveloper Evangelist: X.commerce

Email: jleblanc@x.comTwitter: @jcleblanc

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

The Gist of This Talk

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The Gist of This Talk: PayPal Access

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The Gist of This Talk: PayPal Access

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The Gist of This Talk: PayPal Access

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What is user identity?

How can you use grouping to personalize?

How do you pick the right identity tool?

How does PayPal Access help publishers?

What We’re Going to Cover

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What is user identity?

How can you use grouping to personalize?

How do you pick the right identity tool?

How does PayPal Access help publishers?

What We’re Going to Cover

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Identity: It’s Not Facebook

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Identity: It’s Not BrowserID

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Identity: It’s Not Even PayPal

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Identity: Login is Just the Tool

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Identity: It’s Human Behavior

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Are you tracking what a user is viewing?

Are you categorizing your users?

Are you incentivizing your users?

Identity: Statistics From User Browsing Data

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Identity: The Different Identity Models

Anonymous Identity

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Identity: The Different Identity Models

Perceived Identity

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Identity: The Different Identity Models

True (Verified) Identity

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What Have We Learned Thus Far?

Identity is more than just a login

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

What is user identity?

How can you use grouping to personalize?

How do you pick the right identity tool?

How does PayPal Access help publishers?

What We’re Going to Cover

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

Grouping: Users Get Confused

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Grouping: Find People With Like Interests

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Grouping: Recommended Products

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What Have We Learned Thus Far?

Identity is more than just a login

Grouping provides insight into users

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

What is user identity?

How can you use grouping to personalize?

How do you pick the right identity tool?

How does PayPal Access help publishers?

What We’re Going to Cover

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

Identity Tools: Proprietary or Open?

23 % of customers abandoned carts when asked to register. (Forrester)

45 % left a site when they couldn’t remember their password. (Blue Inc)

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Identity Tools: It’s Simpler Than You Think

What kind of raw user data do you need?

In what ways do you want to personalize your product with identity?

Do you sell anything?

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Identity Tools: Selling Goods

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Identity Tools: Selling Goods

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Identity Tools: Raw User Data

{ "addresses":[{ "state":"CA”, "street1":"1339 moonlight way”, "city":"New York", "zip":"92345” }], "emails”:["john_smith22@yahoo.com"], "firstName":"John", "lastName":"Smith", "telephoneNumber":"2123935554”}

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Identity Tools: Personalization

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What Have We Learned Thus Far?

Identity is more than just a login

Grouping provides insight into users

The right tool should work for your needs

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

What is user identity?

How can you use grouping to personalize?

How do you pick the right identity tool?

How does PayPal Access help publishers?

What We’re Going to Cover

X.Commerce (eBay Inc.)http://www.x.com | @x_commerce

PayPal Access: The Core Principals

Identity is more than just a login

Grouping provides insight into users

The right tool should work for your needs

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Verified AccountLanguageFirst NameLast NameFull NameEmails

PayPal Access: The Raw Data

AddressesTelephone NumberDate of BirthTime zoneGender

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PayPal Access: Using the Raw Data

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PayPal Access: Using the Raw Data

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PayPal Access: The Data Sources

TransactionRecency

TransactionFrequency

Activity Class

Average Spent

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Extending Identity with Recommendations

Recommended Products

SimilarProducts

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Group Dynamics with Prospect Scores

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In The End…

Data should help, not hinder

Identity should help extend your business

Thanks for joining me! Questions?

Slides: https://bitly.com/tocidentity

Jonathan LeBlancDeveloper Evangelist: X.commerce

Email: jleblanc@x.comTwitter: @jcleblanc