Post on 09-Feb-2022
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BMA105
TOURISM PRACTICES
Semester 2, 2012
Teaching Team:
Dr Alison Dunn
CRICOS Provider Code: 00586B
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Contact Details
Unit Coordinator: Dr Alison Dunn
Campus: Hobart
Room Number: 315
Email: Alison.Dunn@utas.edu.au
Phone: 03 6226 1914
Fax: 03 6226 2170
Consultation Time: By appointment
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Contents
Contact Details ……………………………………………………………………………………………………………………… Page 3
Unit Description ……………………………………………………………………………………………………………………. Page 4
Intended Learning Outcomes and Generic Graduate Attributes..………………………………………….. Page 5
Learning Expectations and Teaching Strategies Approach …………………….………………………………. Page 6
Learning Resources ……………………………………………………………………………………………………………….. Page 6
Details of Teaching Arrangements ………………………………………………………………………………………… Page 9
Assessment …………………………………………………………………………………………………………………………… Page 9
Submission of Coursework …………………………………………………………………………………………………. Page 12
Academic Misconduct and Plagiarism ………………………………………………………………………………….. Page 14
Tutorial Program ………………………………………………………………………………………………………………….. Page 15
Study Schedule …………………………………………………………………………………………………………………… Page 17
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Unit Description
This unit explores the different components which together create the tourism system. Specific
focus is given to the business of tourism including both the demand and supply side of the industry.
The unit explores key areas of the system including: tourism intermediaries; the hospitality sector;
visitor attractions; MICE; tourism marketing, tourism research and special interest tourism.
Pre-Requisite/Co-Requisite Unit(s)
None.
Enrolment in the Unit
Unless there are exceptional circumstances, students should not enrol in BMA units after the end of
week two of semester, as the School of Management cannot guarantee that:
any extra assistance will be provided by the teaching team in respect of work covered in the
period prior to enrolment; and
penalties will not be applied for late submission of any piece or pieces of assessment that
were due during this period.
Enrolment in Tutorials and Workshops
Students will be able to enrol in tutorials electronically through MyLO. Tutorial enrolments will be
open until the end of the first week of semester (Friday 20th July 2012). Students who have not
enrolled in a tutorial by this time will be allocated a tutorial by the unit coordinator. Variations in
tutorial enrolments will not be permitted after this time.
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Intended Learning Outcomes and Generic Graduate Attributes
Learning Outcomes – You
will learn:
Assessment Criteria – In assessing this learning
outcome I will be looking at student ability to:
Assessment Methods
Graduate Attribute Outcomes
Components and
types of businesses
that make up the
tourism system and
how they interact
with one another:
Distinguish between tourism as an industry and tourism as a
system
Tutorial Case Studies
Exam
The assessments and teaching activities in this unit have been designed to develop the
following graduate attributes in students:
Tutorial Case Studies
Knowledge (1) – Basic, broad tourism knowledge and a limited ability to apply
knowledge to simple tourism situations.
Communication (1) – Written communication skills to clearly articulate tourism
information. Problem solving (1) – The ability to think logically and use simple tourism
related theories, models and methods.
Social responsibility (1) – The ability to apply the ethical requirements of University
study.
Presentation on Attractions
Knowledge (1) – Basic, broad tourism knowledge and a limited ability to apply
knowledge to simple tourism situations. An understanding of the concept and process
of lifelong learning and professional career paths available in business.
Communication (1) – Oral communication skills to clearly articulate tourism information.
Problem solving (1) – The ability to locate and utilise information in a timely manner.
Social responsibility (1) – An awareness of societal expectations of business particularly
tourism businesses and their responsibilities to society.
Exam
Knowledge (1) – Basic, broad tourism knowledge and a limited ability to apply
knowledge to simple tourism situations.
Communication (1) – Written communication skills to clearly articulate information
about tourism. Problem solving (1) – The ability to think logically and use simple
tourism related theories, models and methods.
Social responsibility (1) – An awareness of societal expectations of business particularly
tourism businesses and their responsibilities to society.
Explain and discuss the main sectors that make up the tourism
system
Tutorial Case Studies
Exam
Discuss the interactions between the main tourism sectors and the
importance of cooperation
Tutorial Case Studies
Exam
Discuss the growth and dimensions of special interest tourism Tutorial Case Studies
Exam
To research the
tourism system in
Australia:
Use rudimentary research methods Presentation
Identify and critique a Tasmanian tourist attraction Presentation
Exam
Make recommendations for improving a Tasmanian tourist
attraction
Presentation
To communicate
tourism information:
Present information in an oral format to an audience Presentation
Present information in a written format following academic
conventions
Tutorial Case Studies
Exam
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Learning Expectations and Teaching Strategies/Approach
Expectations
The University is committed to a high standard of professional conduct in all activities, and holds its
commitment and responsibilities to its students as being of paramount importance. Likewise, it
holds expectations about the responsibilities students have as they pursue their studies within the
special environment the University offers. The University’s Code of Conduct for Teaching and
Learning states:
Students are expected to participate actively and positively in the teaching/learning
environment. They must attend classes when and as required, strive to maintain steady
progress within the subject or unit framework, comply with workload expectations, and
submit required work on time.
Occupational Health and Safety (OH&S)
The University is committed to providing a safe and secure teaching and learning environment. In
addition to specific requirements of this unit you should refer to the University’s policy at:
http://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdf.
Learning Resources
Tourism is comprised of many subject and discipline areas so the information we need to
understand tourism is drawn from a wide range of sources. You need to read widely to develop your
understanding of tourism and be able to compare different views on the key issues.
Prescribed Text
Page, S, & Connell, J 2009, Tourism: a modern synthesis, 3rd edn, Cengage Learning, London.
Recommended Texts
Beech, J & Chadwick, S, 2006, The business of tourism management, Pearson Education, Harlow. Beeton, S 2006, Community development through tourism, Land Links, Collingwood.
Cook, RA, Yale, LJ & Marqua, JJ, 2010, Tourism. The business of travel, Prentice Hall, New Jersey.
Cooper, C, Fletcher, J, Gilbert, D & Wanhill, S, 2008, Tourism: principles and practice, 4th edn, Pearson Education, Harlow.
Cooper, C & Hall, CM 2008, Contemporary tourism, Butterworth Heinemann, Oxford.
Goeldner, CR, Ritchie, JR & McIntosh, RW 2008, Tourism: principles, practice and philosophies, 11th edn, John Wiley and Sons, Brisbane.
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Hall, CM, 2007, Introduction to tourism in Australia: development, issues and change, 5th edn, Pearson Education, Frenchs Forest, Australia. Kolb, B, 2006, Tourism marketing for cities and towns: using branding and events to attract tourists,
Butterworth Heinemann, Boston.
Leiper, N 2004, Tourism management, 3rd edn, Pearson Education, Frenchs Forest, Australia. Lockwood, A & Medlik, S 2001, Tourism and hospitality in the 21st century, Butterworth Heinemann, Oxford. Mill, R & Morrison, A 2002, The tourism system: an introductory text, 4th edn, Kendall/Hunt, Dubuque. Richards, G 2007, Cultural tourism, global and local perspectives, Haworth Hospitality Press, New York. Richardson, J & Fluker, M 2004, Understanding and managing tourism, Pearson Education, Frenchs Forest, Australia. Smith, V & Brent, M (eds.) 2001, Hosts and guests re-visited: tourism issues of the 21st century, Cognizant Communications Corporation, New York. Sofield, THB 2003, Empowerment for sustainable tourism development, Pergamon, London. Swarbrooke, J 2002, The development and management of visitor attractions, 2nd edn, Butterworth Heinemann, Oxford. Swarbrooke, J & Horner, S 2007, Consumer behaviour in tourism, 2nd edn, Butterworth Heinemann, Oxford. Walker, J & Walker, J 2011, Tourism concepts and practices, Prentice Hall, New Jersey. Weaver, D & Lawton, L 2010, Tourism management, 4th edn, John Wiley and Sons, Queensland. Witt, S & Moutinho, L (eds.), 1995, The tourism marketing and management handbook, 2nd edn, Prentice Hall, Hemel Hempstead.
Journals and Periodicals
Apart from books, you will find it valuable to get into the practice of reading relevant articles from
journals and periodicals (including newspapers and magazines). Journal articles tend to be specific
and up to date.
Annals of Tourism Research (electronic resource)
Current Issues in Tourism (electronic resource)
International Journal of Tourism Research (electronic resource)
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Journal of Ecotourism (electronic resource)
Journal of Sustainable Tourism (electronic resource)
Journal of Tourism Studies (electronic resource until 2005)
Tourism and Hospitality Research (electronic resource)
Tourism Management (electronic resource)
Tourism Recreation Research (also known as Tourism Research)
Useful Websites
There are literally thousands of websites. Listed below are key sites for tourism (with a focus on
Australia), but there are many, many more!
When referencing websites it is ESSENTIAL that you provide the date on which you accessed the
site, the exact web address for the information you are using, and names of any authors who
might be mentioned.
Tourism Australia: http://www.tourism.australia.com/
World Tourism Organisation: http://www.unwto.org/index.php
World Travel and Tourism Council: http://www.wttc.org/
Pacific Asia Tourism Association: http://www.pata.org
Tourism Industry Council Tasmania http://www.tict.com.au/
Co-operative Research Centre for Sustainable Tourism: http://www.crctourism.com.au/
Tourism Tasmania: http://www.tourism.tas.gov.au/
My Learning Online (MyLO)
MyLO software has been incorporated into the delivery of this unit to enhance the learning
experience by providing access to up to date course materials and by allowing for online discussion
through this web based environment.
To access MyLO from your own computer you will need the appropriate software, and hardware to
run that software. See Learning Online at http://uconnect.utas.edu.au/ for computer software you
will need.
Note: Older computers may not have the hardware to run some of the required software
applications. Contact your local IT support person or the Service Desk on 6226 1818 if you
experience difficulties. The School of Management has prepared a MyLO Information Sheet which
includes access guidelines and contact information. It is available to download as a word document
from the School of Management website at http://www.utas.edu.au/mgmt/student.htm.
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Privacy Policy and Notice
The School of Management takes the utmost care to protect the privacy and security of your
personal information and to ensure its accuracy. If you have any concerns about your privacy in
MyLO please contact the coordinator of this unit or view the University of Tasmania MyLO Privacy
Policy Statement available from the university website at
http://www.utas.edu.au/coursesonline/privacy.htm.
Details of Teaching Arrangements
Lectures
There will be a series of 12 lectures held weekly throughout the semester.
Tutorials
There will be a series of 11 tutorials held weekly throughout the semester. The tutorial program will
commence in Week 2. All students are required to enrol in a tutorial for this unit. Tutorial
enrolments will be completed through MyLO during the first week of semester. Students who have
not enrolled in a tutorial by the end of week one of semester will be allocated to a tutorial by the
Unit Coordinator.
Communication, Consultation and Appointments
Consultation with the lecturer will be by appointment.
Assessment
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total
available marks. Details of each assessment item are outlined below.
Assessment Item Value Due Date Length
Tutorial case studies x 4 30% Before tutorials in weeks 3, 5, 7 & 9
1000 words*
Tutorial presentation, on attractions 20% During tutorials in weeks 11 & 12
10 minutes per group
Exam 50% Exam period 2 hours
* Word Limit: The word count includes such items as headings, in-text references, quotes and
executive summaries. It does not include the reference list at the end of the assignment.
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Assessment Item 1 – Tutorial Case Studies
Task Description: 1 – Week 3; 2 – Week 5; 3 – Week 7; 4 – Week 9.
Assessment Criteria: See separate page on assessment criteria available on MyLO and given out
and discussed in tutorial one.
Task Length: 1000 words
Due Date: Before the start of the relevant tutorial
Value: 30% of unit – 4 assignments worth 10% each (only the top 3 marks will be
recorded). You must submit all FOUR (4) case studies to be eligible for your
top THREE (3) marks to be recorded.
The tutorial case studies will cover the information included in the lectures.
They will be supported by readings and web links listed on MyLO. The
tutorial papers must be completed BEFORE each tutorial. The case study will
be the basis for discussion in the tutorial.
There will be no extensions for these case studies as each must be completed
in advance of the tutorial.
Students should submit all FOUR (4) case studies to ensure that their best
three marks are recorded. Students who miss a case study tutorial will not
have the chance to submit it at a later date and will forfeit 10% of the unit
marks.
Assessment Item 2 – Tutorial presentation on tourist attractions research project
Task Description: Compile a presentation which defines your chosen attraction according to
what the literature says constitutes a visitor attraction. Analyse the
resources which create the attraction and the effectiveness of visitor
management techniques employed at the attraction, based on your
observations as a tourist.
You are expected to produce your presentation based on a self-led field trip.
You should choose a local tourist attraction which you consider fits with how
the literature defines a tourist attraction.
The class will be split into groups of 3 and will work as a team to produce a
class presentation on their chosen site. The team will be awarded a group
mark – value 20%.
The presentation may include use of PowerPoint or other visual aids.
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Each member of the team needs to take part in the presentation.
Presentation length should be 10 minutes per group.
The presentation should be based on the structure of a written research
report and use sections entitled:- Introduction, Literature Review, Methods,
Findings and Conclusion.
Assessment Criteria: See separate page on assessment criteria available on MyLO and given out
and discussed in tutorial one.
Task Length: 10 minutes
Due Date: During tutorials in weeks 11 and 12
Value: 20%
Assessment Item 3 – Final Exam
Format: Essay questions
Duration: 2 hours
Date and Time: TBA
Your final examination for this unit will be held during the scheduled examination period as
indicated by Student Administration in correspondence to you.
Examinations will normally be scheduled Monday to Saturday inclusive. Examinations may be held
during the day or evening and students should consult the university information which will be made
available towards the end of semester.
You are advised to make any necessary arrangements with employers now for time off during the
examination period to sit this examination. Your participation at the scheduled time is not
negotiable unless there are exceptional circumstances. Note that you will be expected to sit the
examination at your recorded study centre.
Supplementary Exams: Except in special circumstances and on the recommendation of the unit
coordinator or the Head of School, a student who fails will not be granted a supplementary
examination.
Special Consideration and Student Difficulties
If a student is experiencing difficulties with their studies or assignments, has personal or life planning issues, disability or illness which may affect their course of study, they are advised to raise these with their lecturer in the first instance. Students may also contact the Student Adviser who will be able to help in identifying the issues that need to be addressed, give general advice, assist by liaising with academic staff, as well as referring students to any relevant University-wide support services. The Student Adviser is located in room 318a in the Commerce Building in Hobart and is contactable by phone on 6226 1916. In Launceston the Student Adviser is located in room A168 in Building A and
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is contactable by phone on 6324 3312. There is also a range of University-wide support services available including Student Services, International Services and Learning Development. Please refer to the Current Students homepage at http://www.utas.edu.au/students/index.html.
Should a student require assistance in accessing the Library, visit their website for more information
at http://www.utas.edu.au/library/.
Students who have completed their examinations and who feel that they have been disadvantaged
due to illness or other circumstances affecting their study, may fill out a form to request that their
lecturer takes this into consideration when marking the examination. Forms should be submitted
directly to the relevant school, accompanied by appropriate supporting documentation, as soon as
possible after the completion of the examination. Granting of special consideration is at the
discretion of the lecturer and school. The relevant form can be found at the following website:
http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/index.htm#eits.
Students with a non-English speaking background may be permitted to take a bilingual dictionary
into an exam. This dictionary must not be annotated – that is, it must have no notes written in it.
Students must request permission from the Student Centre in order to use a bilingual dictionary.
Submission of Coursework
Lodging Coursework
All Coursework must have the School of Management Assignment Cover Sheet, which is available as
a blank template from the School of Management website:
http://www.utas.edu.au/mgmt/student.htm. All assignments must include the tutor’s name on the
assignment Cover Sheets when they are submitted. If this is not done the assignment will not be
accepted and therefore will not be marked.
Please remember that you are responsible for lodging your Coursework on or before the due date.
We suggest you keep a copy. Even in the most ‘perfect’ of systems, items sometimes go astray.
Assignments must be submitted electronically through the relevant assignment drop box in MyLO.
All coursework must be handed in by 2.00pm on the due date.
Requests for Extensions
Written Coursework:
Extensions will only be granted on medical or compassionate grounds and will not be granted
because of work or other commitments. Requests for extensions should be made in writing to the
unit coordinator prior to the due date. Medical certificates or other evidence must be attached and
must contain information which justifies the extension sought. Late assignments which have not
been granted an extension will, at the lecturer’s discretion, be penalised by deducting ten per cent
of total marks for each full day overdue.
Assignments submitted more than five days late will normally not be accepted by the unit
coordinator.
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In-class Tests:
Students who are unable to sit a test on medical or compassionate grounds (work or other
commitments are not considered 'compassionate grounds') may request that they be permitted to
submit alternative Coursework. Please do not expect a special test to be held for you if you choose
to go on holidays or undertake other activities on the scheduled date. If you do need to request
alternative Coursework, you should do so in writing to the unit coordinator prior to the due date.
Medical certificates or other evidence must be attached and must contain information which
justifies the request. The telephone number of the doctor should also be included.
Faculty of Business Late Assessment Policy
A full copy of the Faculty of Business late assessment policy is available from the Faculty homepage
at http://fcms.its.utas.edu.au/business/business/policies.asp.
Academic Referencing and Style Guide
Before starting their assignments, students are advised to familiarise themselves with the following
electronic resources. The first is the School of Management Guide to Writing Assignment, which can
be accessed from the following site - : http://www.utas.edu.au/mgmt/student.htm. The guide
provides students with useful information about the structure and style of assignments in the School
of Management.
The second is the Harvard Referencing System Style Guide, which can be accessed from the UTAS
library (http://utas.libguides.com/content.php?pid=27520&sid=199808). The Harvard Referencing
System will be used in all School of Management units, and students are expected to use this system
in their assignments.
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Academic Misconduct and Plagiarism
Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an
assignment or an examination, and any other conduct by which a student:
(a) seeks to gain, for themselves or for any other person, any academic advantage or
advancement to which they or that other person are not entitled; or
(b) improperly disadvantages any other student.
Students engaging in any form of academic misconduct may be dealt with under the Ordinance of
Student Discipline. This can include imposition of penalties that range from a deduction/cancellation
of marks to exclusion from a unit or the University. Details of penalties that can be imposed are
available in the Ordinance of Student Discipline – Part 3 Academic Misconduct, see
http://www.utas.edu.au/universitycouncil/legislation/.
Plagiarism is a form of cheating. It is taking and using someone else’s thoughts, writings or
inventions and representing them as your own, for example:
using an author’s words without putting them in quotation marks and citing the source;
using an author’s ideas without proper acknowledgment and citation; or
copying another student’s work.
If you have any doubts about how to refer to the work of others in your assignments, please
consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity
resources on the web at http://www.utas.edu.au/tl/supporting/academicintegrity/index.html.
The intentional copying of someone else’s work as one’s own is a serious offence punishable by
penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of
cases, to exclusion from a unit, a course, or the University.
The University and any persons authorised by the University may submit your assessable works to
a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable
works may also be included in a reference database. It is a condition of this arrangement that the
original author’s permission is required before a work within the database can be viewed.
For further information on this statement and general referencing guidelines, see
http://www.utas.edu.au/plagiarism/ or follow the link under ‘Policy, Procedures and Feedback’ on
the Current Students homepage.
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Tutorial Program
Note: that the tutorial program does not commence until week two of semester. The questions for
the assessed case study papers appear below. Please note that papers should be written in essay
style and must be properly referenced. Text book chapters will be supported by readings placed on
MyLO.
Week Two: Introduction to the tutorial programme
Week Three: Discussion on whether tourism can be described as an industry? Assessed case study due Use Chapters 1 & 5 from the text book and any other relevant material you consider to be useful to
answer the following question:-
To what extent can tourism be described as an industry, and what other term would you suggest to
encompass the phenomenon of tourism as a whole? Explain your answer.
Week Four: Discussion on tourist attractions – Chapter 9 Text
Week Five: Discussion on hospitality - Chapter 10 Text Assessed case study due
Using chapter 10 of the text book, the links on MyLO and additional readings of your choice, to research and evaluate what systems are currently available to rate hotels in Australia and then debate the advantages and disadvantages of operating a government-run rating system for hotels in Australia.
Week Six: Discussion on Tourism Research Chapter 12: Weaver & Lawton, 2010, Tourism Management, (4th ed.), Wiley, Queensland. Progress check on Assignment One.
Week Seven: Discussion on Tourism Marketing Assessed case study due
The concept of brands and branding are an increasing part of the marketing tools used by
Destination Marketing Organisations and have also been applied to marketing places more
generally.
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Read Chapter 15 & 16 of the text book and also read the editorial by Simon Anholt from the “Place Branding” journal (available on MyLO). Then look at: www.brandtasmania.com and in 1000 words, demonstrate an understanding of the following: 1) what is a brand; 2) what are the advantages and disadvantages of applying branding principles to the marketing of places; 3) what do you understand about the Brand Tasmania initiative; and 4) what are some of the key issues in managing the Tasmanian brand?
Week Eight: Workshop of Assignment One Group Project on Attractions
Week Nine: Discussion on Events and Tourism
Assessed case study due
Read Chapter 27 of the text book and the readings on MyLO about mega events in tourism. Use
these and any other appropriate material to identify the advantages and disadvantages of mega
events for the destinations in which they take place.
The impacts of events can be divided into 4 main types, namely economic, social, environmental and
political. Discuss any THREE (3) of these types of impacts including the advantages and
disadvantages of hosting events under 3 of the 4 types of impact. Remember to reference ALL
points.
Week Ten: Workshop on presentation preparation
Week Eleven: Tutorial Presentations on Attractions
Week Twelve: Tutorial Presentations on Attractions
Week Thirteen: Revision
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Study Schedule
Week
Start of Week
Tutorials & Text Chapter
Topic Due Dates
1
16 July
No tutorial Introduction, tourism industry and tourism systems
2
23 July
Tutorial introduction Travel intermediaries
3
30 July Assessed case study on the Tourism Industry Chapter 1 & 5
Tourist attractions Tutorial paper due
4
6 August Tutorial Discussion on Attractions Chapter 9
Hospitality
5
13 August Assessed case study on Hospitality Chapter 10
Tourism research Tutorial paper due
6
20 August Tutorial Discussion on Tourism Research Chapter 12: Weaver & Lawton (2010)
Tourism marketing
7 27 August Assessed case study on Tourism Marketing Chapter 15 & 16
Self-directed field trip to your selected tourist attraction for Assignment One
Tutorial paper due
Mid-Semester Break – 3 September to 7 September
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10 September
Workshop on Assignment One progress
MICE
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17 September
Assessed Case Study on Events Chapter 27
Tourism in the less developed world Tutorial paper due
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24 September
Workshop on presentation preparation
Special interest tourism 1: ecotourism and heritage tourism
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1 October Tutorial presentations on attractions
Special interest tourism 2: VFR and education tourism
Assessed presentations
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8 October Tutorial presentations on attractions
Special interest tourism 3: dark tourism and sex tourism
Assessed presentations
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15 October Revision Exam revision
Examination Period: 27 October – 13 November 2012