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2011 South African Data Centre Green Excellence Award in Technology Innovation Cybernest
© 2011 Frost & Sullivan 1 “We Accelerate Growth”
2011 Global Gigabit Ethernet Test Equipment
Customer Value Enhancement Award
2011
BEST PRACTICES RESEARCH
© 2011 Frost & Sullivan 2 “We Accelerate Growth”
Customer Value Enhancement Award
Gigabit Ethernet Test Equipment
Global, 2011
Frost & Sullivan’s Global Research Platform
Frost & Sullivan is in its 50th year in business with a global research organization of 1,800
analysts and consultants who monitor more than 300 industries and 250,000 companies.
The company’s research philosophy originates with the CEO’s 360-Degree Perspective™,
which serves as the foundation of its TEAM Research™ methodology. This unique approach
enables us to determine how best-in-class companies worldwide manage growth,
innovation and leadership. Based on the findings of this Best Practices research, Frost &
Sullivan is proud to present the 2011 Global Customer Value Enhancement Award in
Gigabit Ethernet Test Equipment to VeEX Inc. (VeEX).
Significance of the Customer Value Enhancement Award
Key Industry Challenges
Budget constraints due to the economic slowdown have acted as a deterrent to growth in
the Ethernet Test Equipment market. In order to address this challenge, companies must
offer testing services of higher value in terms of pricing and quality.
Moreover, in regions such as Asia, the market has seen price pressure due to the
emergence of low-cost products. Therefore, in order to be successful in the market,
participants will have to develop products that directly cater to market requirements while
creating enhanced value for customers by addressing their unmet needs. Test equipment
vendors will also have to ensure that they stay ahead of the competition in terms of
introducing new products and ensuring rapid return on investment for customers.
Impact of the Customer Value Enhancement Award on Key Stakeholders
The Customer Value Enhancement Award is a prestigious recognition of VeEX’s
accomplishments in the Gigabit Ethernet Test Equipment space. An unbiased, third-party
recognition can provide a profound impact in enhancing the brand value and accelerating
VeEX’s growth. As captured in Chart 1 below, by researching, ranking, and recognizing
those who deliver excellence and best practices in their respective endeavors, Frost &
Sullivan hopes to inspire, influence, and impact three specific constituencies:
• Investors
Investors and shareholders always welcome unbiased and impartial third-party
recognition. Similarly, prospective investors and shareholders are drawn to
companies with a well-established reputation for excellence. Unbiased validation is
the best and most credible way to showcase an organization worthy of investment.
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© 2011 Frost & Sullivan 3 “We Accelerate Growth”
• Customers
Third-party industry recognition has been proven to be the most effective way to
assure customers that they are partnering with an organization that is leading in its
field.
• Employees
This Award represents the creativity and dedication of VeEX’s executive team and
employees. Such public recognition can boost morale and inspire your team to
continue its best-in-class pursuit of a strong competitive position for VeEX.
Chart 1: Best Practices Leverage for Growth Acceleration
Best Practice Award Analysis for VeEX
The Frost & Sullivan Award for Customer Value Enhancement is presented each year to
the company that has demonstrated excellence in implementing strategies that proactively
create value for its customers with a focus on improving the return on the investment that
customers make in its services or products. This Award recognizes the company's
inordinate focus on enhancing the value that its customers receive, beyond simply good
customer service, leading to improved customer retention and ultimately customer base
expansion.
VeEX’s Performance in the Gigabit Ethernet Test Equipment Market
VeEX is a leading provider of advanced test and monitoring solutions to the global
Communications industry. The company has a commendable product portfolio that caters to
the evolving testing needs for next-generation networks and equipment. The key strength
BEST PRACTICES RESEARCH
© 2011 Frost & Sullivan 4 “We Accelerate Growth”
of VeEX lies in its ability to develop products that offer high price-performance value to its
customers. Additionally, the company’s strong focus on customer requirements and its
superior customer support services have enabled VeEX to succeed in this highly dynamic
and competitive market.
Key Performance Drivers for VeEX
Factor 1: Strong Product Portfolio
VeEX offers a strong product line in the Gigabit Ethernet Test Equipment space, with several
products that support 1GigE and 10GigE deployments. The company designs each product
to offer optimum test efficiency at a highly affordable price. Such cost-efficient products and
solutions have enabled VeEX to position itself in the market as a company that offers
maximum price-performance value to its customers. Although the company has several
product lines that enable it to cater to a large number of applications, some of the key
products largely contributing to VeEX’s success include the MX100+, TX130+, CX350,
CX380, MX300, and TX300/e.
Factor 2: Product Line Enhancements
Although VeEX offers a strong and comprehensive product line for the Gigabit Ethernet Test
Equipment market, the company continuously strives to enhance its product portfolio to
meet constantly changing market requirements. Its recent product introductions include the
TX130M+, which was introduced in May 2011. With this product, VeEX meets the Ethernet
synchronization needs in the Mobile Backhaul market. The TX130M+ is a handheld test tool
that validates packet synchronization on mobile backhaul and carrier Ethernet networks.
The unit also supports legacy PDH/DSn technologies and can emulate both master and slave
clocks. Another noteworthy product introduction of VeEX is the CX150-D3, which the
company launched in August 2011. The CX150-D3 is the industry’s smallest portable and
handheld tester that supports 8x4 channel bonding in CATV networks. It incorporates a
DOCSIS 3.0/EuroDOCSIS 3.0 modem, which has the capability to support an upstream data
rate of up to 120Mbps and a downstream data rate of 400Mbps. Utilizing this advanced test
tool, CATV service providers can deploy efficient and fail-safe high-speed internet and other
multimedia services.
Factor 3: Extensive Customer Base and Geographic Coverage
VeEX demonstrates a strong commitment to serving a large section of the Global Gigabit
Ethernet market. The company’s diversified range of products enables it to cater to a
substantial number of applications, such as testing of broadband, CATV networks, Metro
Ethernet, and transport networks. Its customer base comprises approximately 80 to 90
percent service providers, followed by network equipment manufacturers (NEMs), and large
enterprises across the globe. In the 10GigE space, VeEX has been experiencing explosive
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© 2011 Frost & Sullivan 5 “We Accelerate Growth”
growth in the North American market. VeEX has increased its Ethernet revenues
considerably in North America, Europe, and Asia due to the rise in mobile backhaul
deployments. Moreover, with new product introductions in the Ethernet synchronization
space, VeEX is positioned to capture the global mobile backhaul market, as well.
Conclusion
VeEX is a provider of test equipment for various applications such as broadband, CATV,
and transport network testing. The company stands out in the global Gigabit Ethernet Test
Equipment market with its extensive range of products and solutions. The company
displays strong skills in identifying emerging customer requirements and introducing
suitable products to address them. VeEX’s extensive global coverage, combined with its
impressive customer base, makes it the worthy recipient of the 2011 Global Customer
Value Enhancement Award in Gigabit Ethernet Test Equipment.
The CEO 360-Degree PerspectiveTM
- Visionary Platform for
Growth Strategies
The CEO 360-Degree Perspective™ model provides a clear illustration of the complex
business universe in which CEOs and their management teams live today. It represents
the foundation of Frost & Sullivan's global research organization and provides the basis on
which companies can gain a visionary and strategic understanding of the market. The CEO
360-Degree Perspective™ is also a “must-have” requirement for the identification and
analysis of best-practice performance by industry leaders.
The CEO 360-Degree Perspective™ model enables our clients to gain a comprehensive,
action-oriented understanding of market evolution and its implications for their companies’
growth strategies. As illustrated in Chart 5 below, the following six-step process outlines
how our researchers and consultants embed the CEO 360-Degree Perspective™ into their
analyses and recommendations.
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© 2011 Frost & Sullivan 6 “We Accelerate Growth”
Chart 2: CEO's 360-Degree Perspective™ Model
Critical Importance of TEAM Research
Frost & Sullivan’s TEAM Research methodology represents the analytical rigor of our
research process. It offers a 360-Degree view of industry challenges, trends, and issues
by integrating all seven of Frost & Sullivan's research methodologies. Our experience has
shown over the years that companies too often make important growth decisions based on
a narrow understanding of their environment, leading to errors of both omission and
commission. Frost & Sullivan contends that successful growth strategies are founded on a
thorough understanding of market, technical, economic, financial, customer, best
practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our
core technical, economic, applied (financial and best practices) and market analyses. The
integration of these research disciplines into the TEAM Research methodology provides an
evaluation platform for benchmarking industry players and for creating high-potential
growth strategies for our clients.
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© 2011 Frost & Sullivan 7 “We Accelerate Growth”
Chart 3: Benchmarking Performance with TEAM Research
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