2 From Graduate Student To ‘Lightly-Seasoned’ Professional: What I’ve Learned So Far Brian...

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From Graduate Student To ‘Lightly-Seasoned’ Professional:

What I’ve Learned So Far

Brian Buford Ph.D.Principal Consultant – Organizational Effectiveness

Target Corporation

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My Career Path

B.S., Psychology - Kansas State (92-96)

Ph.D., Counseling Psychology - University of Iowa (96-00)

Clinical Internship – Salem VAMC Consortium, Virginia (00 – 01)

Post-Doctoral student - DRI Consulting, St. Paul (01-02)

Organizational Effectiveness – Target Corporation (02 to present)

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Years of experienceStill in school

0 < x < 2

2 < x < 5

5 < x < 10

10+

IndustryInside a company

Consulting firm

Higher ed

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Target$63 billion revenue, Fortune 31 Company with 352,000 employees

1,638 Target Stores in 47 states, 26 distribution centers, 4 import warehouses

Charitable company giving 5% of income, $3 million a week, to the communities we serve

Target chosen as one of Hispanic Magazine's Top 100 Companies for Hispanics 2007 

Target 22nd "World's Most Innovative Companies List" – Barron’s Magazine 2006

Named “Top 100 Employer of Women” – Fortune 2006

One of the 2008 World’s Most Ethical Companies by Ethisphere Institute

No. 14 out of 119 companies on annual “Best Places to Launch a Career” survey

Check out Target.com for career information

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Bob UlrichCEO of the Year (2007)

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What I do @ Target

Global, cross-functional high-potential leadership development programs

Executive coaching, integration

Teambuilding and facilitation

Train workshops

Speaking at meetings

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1) Be a good team player

Listen more, talk less

Don’t fall in love with your ideas and theories

Follow through

Care about other people

The more diverse the team, usually

The longer it takes to get things done

Potential for more conflict

The better the results

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2) Time and attention is precious commodity for senior leaders

Don’t waste either

Clearly and concisely describe problems, causes, solutions

Start big, get into details when asked or needed

Verbose PowerPoint = death

Master the “1-pager”

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3) Develop general business acumen

Develop a broader perspective

Ask clients to teach about their business

Listen to earnings, investor calls

Use business terms

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4) “To know is not to do”We don’t always practice what we preach

Espoused theory vs. reality-as-it-is

“It doesn’t matter how many ideas you have, but how many you make happen.”

Application, execution, and results are the gold

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5) Great vendors can be invaluable partners

In sales calls

Articulate in real-world terms why you are better than your competitors, and why it matters

Start with a discussion of the client’s need first

Ask how the organization has tried to solve the problems in the past

Wait for the up-sell

During engagements

Care about long-term sustainability

Deliver what you say you are going to

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6) It’s easy to be a good executive coach, hard to be great

Providing clarity, accountability and forcing people to think

Spend more time early on to gather critical feedback, shape and align expectations

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7) ROI = Holy Grail?

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8) If you get a chance to be a leader, do it…cause it ain’t easy

Relentless demands, decisions to make

Nearly impossible to just “soar with your strengths”

Success is contextual, always changing

Empathize with your boss

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9) I’ll never “arrive” or get tenure

“It’s a marathon, not a sprint.”

Can always get better results faster

When it comes to mistakes, master the art of

Accepting them and recovering quickly

Never making the same one twice

“What will I do to be more effective next time?”

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My very complex learning tool

What was the event? What happened?

What was the lesson?

What will I do differently next

time?

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10) As organizational psychologists, we have a lot of work to do!

There are many challenges on the horizon

We can add significant value by really helping organizations

Engage and retain in the talent war

Develop young leaders more quickly to prepare them for bigger, more complex jobs

Handle a diverse, global workforce

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Questions?

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Thank you!

Brian.Buford@Target.com

612 – 761 - 0456