CHAPTER 11.1 INTRODUCTION TO STUDY In solapur there are many people usin mo!iles. Nearly e"ery #lass o$ so#iety li%e !usinessmen& pro$essionals& stu'ents& et# usin mo!iles. In solapur there are lots o$ 'ealers (ho are sellin the mo!iles o$ 'i)erent #ompanies li%e NO*IA& SA+SUN,& -,&SONY& +OTORO-A& +ICRO+A.& et#. !ut this resear#h (or% 'eals (ith SA+SUN,,A-A.Y Y mo!ile. This topi# is !asi#ally sele#te' !e#ause No%ia is the mar%et lea'er inmo!ile in'ustry& !ut SA+SUN, (ith his a'"an#e' te#hnoloy #on#ept /,ala0y1 2uture !eyon'smart phones3 an' (ith the help o$ R4D he is oin to !e the mar%et lea'er o$ mo!ile in'ustry.The stu'y pro"i'es the %no(le'e a!out the'etails o$ #ompany& $eatures o$ its mo!iles& ser"i#es pro"i'e' !y the #ompany& as (ell as #ustomer relation an' satis$a#tion.