Post on 30-May-2018
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 1/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 2/33
((CiDACiDA))
“
”. . .–
“ – ”
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 3/33
“ “ “ ”
“ “
“ “
“ “
“ “
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 4/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 5/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 6/33
PR– , ,
Public Relations,
.
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 7/33
/ / ,
/ ,/
1 . 1 . 1 . 1 .
2 .3 .4 .
2 .
2 .
2 .
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 8/33
–
2. 1.
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 9/33
( ,
, , )/
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 10/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 11/33
– ,
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 12/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 13/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 14/33
,
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 15/33
–
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 16/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 17/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 18/33
,
. . 1:
. . 2:
–
2.1
2.2.
1.1.
1.2.
1.3.
3:
2.3
3.1
3.3
3.2.
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 19/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 20/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 21/33
/
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 22/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 23/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 24/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 25/33
– ,
5 ,
:
–
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 26/33
( )
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 27/33
. . –
, ,
–
–
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 28/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 29/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 30/33
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 31/33
1:
1 1:1.1:
( )
utcomes
,
,
" "
,
,
A, B C
. A
(
),
1 1
A 03.2010
–
1 A
12.2010
RSS Feed
1 A 03.2010
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 32/33
1:
1.1:
/
,
,
" "
. : , , . .
,
,
–
03.2009
–
– , 12.2010
RSS Feed
–.
– ,
03.2010
8/14/2019 #18-PR for Public Organizations
http://slidepdf.com/reader/full/18-pr-for-public-organizations 33/33