15mins of Fame 혁신가들을 위한 앤디 워홀의 예견 @김천석 구글코리아 매니저

김천석구글코리아�� 매니저

15mins�� of�� Fame혁신가들을�� 위한�� 앤디워홀의�� 예견

sponsored by

BOUNDARY AND BREAKTHROUGH

15년 4월 1일 수요일

Source: http://youtu.be/OP7O6pMuuCw

"In the future,everybody will be world famous

for 15 minutes.”

Andy Worhol, 1968

Source : <Variety>, August 5, 2014

Source: https://www.youtube.com/MichellePhan

Gross Rating Points = Reach x Frequency

as a platform

Advertiser Creator User

Legacy

Need Concept Creative Production Release

Advertiser/Agency

Revolutionary

Data API Participation Share

Communication Platform

Source : <Converge: Transforming Business at the Intersection of Marketing and Technology>, Bob W. Lord & Ray Velez, 2014

영상출처 유튜브: http://youtu.be/y1Uv7as5ZmI15년 4월 1일 수요일

Pareto vs. Long Tail

“Thank You.”

Documents