March 2, 2015

CLASS PRESENTATION 3

Lean Entrepreneurship

Project

Chief Food OfficersTeam 4

Agenda

Business Model2

The 10 Hypotheses: Prioritization, Overview and Validation Forms

1

Lessons Learned3

The 10 Hypotheses: Prioritization The 10

hypotheses that score highest are our 10 hypotheses to evaluateCustomer Segments, Channels and Revenue Streams are the most important components.

The 10 Hypotheses: OverviewCustomer Segments: Time poorCS1

Customer Segments:Lazy/ Don‘t want to cookCS2

Value Propositions: QualityVP1

Value Propositions: Fast DeliveryVP2

Channels: WebsiteCH1

Channels: Mobile ApplicationCH2

Customer Relationships: Automated/ CustomizedCR1

Revenue Streams: Comission FeeRS1

Key Activities: DistributionKA1

Revenue Streams: Delivery FeeRS

CS1: Time poorBusiness Model Impact: 5Likelihood of Invalid Hypothesis: 2

Hypothesis Time-poor consumer will order food online.

Test Interview 25 consumers from the segment “time-poor consumers” and ask them if they would order food online from our website.

Validation At least 70% of the respondents state that they would order.

CS2:Lazy/ Don‘t want to cookBusiness Model Impact: 5

Likelihood of Invalid Hypothesis: 3

Hypothesis Lazy consumers/consumers who don't want to cook will order food online.

Test Online survey to 100 potential customers (mainly students) and ask them if they would order food online from our website.

Validation At least 75% of the respondents state that they would order from our website.

VP1: QualityBusiness Model Impact: 4Likelihood of Invalid Hypothesis: 3

Hypothesis High food quality increases consumers‘ likelihood to order food online.

Test Online survey to 100 potential customers (university students, young professionals, etc.) to find out if a high food quality would increase their likelihood to order food online.

Validation At least 70% of the respondents state that high food quality would increase their likelihood to order food online.

VP2: Fast DeliveryBusiness Model Impact: 4Likelihood of Invalid Hypothesis: 3

Hypothesis Fast delivery increases consumers‘ likelihood to order food online.

Test Online survey to 100 potential customers (university students, young professionals, etc.) to find out if fast delivery increases the likelihood to order food online.

Validation At least 70% of the respondents state that fast delivery would increase their likelihood to order food online.

CH1: WebsiteBusiness Model Impact: 5Likelihood of Invalid Hypothesis: 4

Hypothesis Our customers will use a website to order food from different types of restaurants.

Test Interview 35 potential customers (university students, business people, busy mothers, ..) to see how approachable and convenient would this tool be and how useful it would be in their daily tasks management.

Validation If 80% of the interviewees consider using this tool to order food online, we should validate the hypothesis.  

CH2: Mobile ApplicationBusiness Model Impact: 4 Likelihood of Invalid Hypothesis: 5

Hypothesis Our customers will use a mobile application to order food.

Test Interview 35 potential customers (university students, business people, busy mothers, …) to see how approachable and convenient would this tool be and how useful it would be in their daily tasks management.

Validation If 60% of the interviewees consider using this tool to order food online, we should validate the hypothesis.  

CR1: Automated/ CustomizedBusiness Model Impact: 4

Likelihood of Invalid Hypothesis: 3

Hypothesis Automated but simultaneously customized relationships are important to build/increase customer satisfaction.

Test Interview 20 potential customers (university students, young professionals, etc.) to find out if they like these kinds of relationships.

Validation At least 70% of respondents state that they would like these kinds of relationships.

RS1: Comission FeeBusiness Model Impact: 5Likelihood of Invalid Hypothesis: 4

Hypothesis Restaurants are willing to pay a comission fee in order to have their services listed on website and mobile application.

Test Interview 35 potential restaurant partners to find out if there is a willingness to pay.

Validation At least 75% of the persons interviews state that they would pay for our service.

RS2: Delivery FeeBusiness Model Impact: 3Likelihood of Invalid Hypothesis: 4

Hypothesis Customers are willing to pay for the delivery service which means an additional cost compared with the normal prices of the restaurant.

Test With a landing page with fake food ordering at home with a delivery fee OR/AND 100 online surveys to potential customers (students, young professionals, etc.).

Validation When more than 1000 people click for ordering the food with the delivery feeOR/AND 50% of the respondents state that they would pay an extra for the delivery.

KA1: DeliveryBusiness Model Impact: 4Likelihood of Invalid Hypothesis: 5

Hypothesis We can rely on our restaurant partners to take care of the delivery.

Test Telephone calls or interviews with 30 potential partner restaurants to find out if they are offering delivery services.

Validation At least 50% of respondents state that they are currently offering own delivery services.

Business ModelKey Partners Key Activities Value Propositions Customer RelationshipsCustomer Segments

Revenue Streams

ChannelsKey Resources

Cost Structure

Time Poor

Lazy/ Don’t

want to cook

Personal Assistance

(Phone)

Automated/

Customized

Website Mobile Application

Quality Food

Variety

Fast Delivery

Easiness/Convenience

SalesMarketing

Delivery

ScootersIT System

PartnersBrand

Marketing ScootersHR RentComission Fee from

restaurants

Delivery Fee from

final consumers

Restaurantsand

Takeaways

IT Partners

ScooterSuppliers

Lessons Learned

How to develop a business name in group

How to validate a Business Model Hypothesis

“How to Conduct an Interview Effectively”,http://www.entrepreneur.com/article/225960

- Thank You -