15 QR Code Ideas to Blow Your Customers' Minds

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Slides from my M3 session on QR code usage and user experience.

Transcript of 15 QR Code Ideas to Blow Your Customers' Minds

Sunday, November 20, 11

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http://www.m3conf.com/@m3conf

Founding:

Gold:

Silver:

Bronze: Partners:

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JUSTIN FERRELLMOBILE DEVELOPER

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@MOBILE_JUSTIN

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#15QR

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15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS

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MIND BLOWING = _____________

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LET THE EXPERIENCE DICTATE THE TECHNOLOGY, NOT THE OTHER

WAY AROUND

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EXPERIENCE

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WHAT IS A QR CODE?

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“ A TWO-DIMENSIONAL MATRIX BAR CODE THAT IS USED TO IDENTIFY PRODUCTS. IT CAN STORE UP TO 4,296 ALPHANUMERIC OR 7,089 NUMERIC CHARACTERS.”

- PCMAG.COM

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A WAY TO ATTACH DIGITAL CONTENT TO REAL LIFE MEDIA.

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ENGAGEMENT

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MEASUREMENT

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DYNAMIC CONTENT

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IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

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Yes No Don’t Know

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HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR

CODE?

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Likely Unlikely

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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?

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Coupon Contest Content Purchase More Info

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WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR

THE FIRST TIME?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

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WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR

THE FIRST TIME?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

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Yes No Don’t Know

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ADOPTION

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AWARENESS

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BAD EXAMPLES

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USES

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15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS

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ONE

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VIDEO CONTENT

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BANDWIDTH

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ENCODING

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HIGH DEFINITION

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COMMENTING

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SHARING

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CHRISTMAS CATALOG

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TWO

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HTML5

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INPUT TYPE=”NUMBER”

INPUT TYPE=”EMAIL”

INPUT TYPE=”URL”

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STANDARD EMAIL

URL PHONE

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THREE

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SOCIAL PORTALS

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PIES & PINTS

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FOUR

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APPS

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BROWSER SNIFFING

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IF “IPHONE”

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IF “ANDROID”

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FIVE

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SCAN TO VOTE

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THEATRE

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SIX

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FOOD

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CHOCOLATE

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SEVEN

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TELEPHONE LINK

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TEL:+PHONE-NUMBER

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EIGHT

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REQUEST PRINT MATERIAL

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BROCHURE

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NINE

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WEB SERVICE

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WHEREYOUSHOULD.BE

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WHEREYOUSHOULD.BE

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TEN

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GOOGLE MAPS

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ATTRACTIONS

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ELEVEN

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YOUR WEBSITE

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PRODUCT INFO PAGE

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PRODUCT INFO PAGE

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TWELVE

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FREE CONTENT

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EVENT PROMOTION

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THIRTEEN

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ANDROID APP DOWNLOAD

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ANDROID APP DOWNLOAD

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BETA TESTING

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BETA TESTING

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FOURTEEN

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DIGITAL + PRINT

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HOTEL CHANNELS

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FIFTEEN

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DISCOUNTS

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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

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Coupon Contest Content Purchase More Info

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WHY WOULD YOU BE INTERESTED IN USING A QR CODE?

MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/

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Coupon Contest Content Purchase More Info

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DISCOUNT CODE

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SUMMARY

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