Post on 25-May-2015
Case Study: Hurricane Sandy Response
• Greater amount of feedback through social channels
• Urgency to respond in real time• Self organizing communities that can
coordinate mutual aid independently of and more nimbly than established relief organizations
Pain points for disaster response
Our social tools for disaster responseDigital Command Center Engagement Console
Insights Dashboard
• Red Cross chapters and NHQ shared critical safety info at all stages of the storm
• Social one of the best sources of info right after storm hit
• Over 2.5 million posts pulled in for review• 2,386 responses sent via Radian6• 31 digital volunteers• 19 daily digiDOC briefs sent to Disaster Services and
partners
Social during Sandy
First step: listening
Setting up keywords:
- Emergency aid- Volunteers- Shelters- Safe and Well- Damage Reports - Blood- Fundraising- Recovery
Categories:- Need for help/service- Situational report- In kind donations- Complaint- Compliment- Eyewitness
digiDOC briefs
Engagement examples
• 229 posts about needs in affected areas sent to Mass Care team
• 88 posts resulted in action on the ground
• Gained valuable feedback on challenges in highly urban environment, critical need for better data
Social during Sandy
• More training for every worker who can use social
• Real time data collection and reporting• Volunteer management and capacity
building – local and national• True integration with disaster operations,
including established processes for gathering/sharing data on needs
The path forward