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Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
2 Sign Listing
Agreement 3
Place The Sign
in Yard! 4
I Instantly Start Marketing your
Home see Power Marketing for
Details 1 Market Research
5 Schedule Open
House 6
Receive
Showings 7
I follow up with Clients and
Realtors on Showings received
and gain feedback 8
Review feedback with
you and see how its
going!
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
9 Receive Offers 10 Counteroffer if
needed! 11
Contract
Accepted!! 12 Receive Earnest Money
13 Inspection!! &
Appraisal 14
Choose
Closing
Company!
15 Assemble
Paper Work! 16 The Closing !!!
In house title option!
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
It is crucial to communicate with my sellers on what
is going on with there listing what are we seeing
and what are we hearing. What are we doing well
and what may be our hurdles. Using these tools
we can see and hear what buyers/agents are
saying so can take the proper avenues to sell your
home fast. No one stay in touch with their sellers
like I do, and no one offers more insight during the
home selling process
It is crucial to communicate with my sellers on what
is going on with there listing what are we seeing
and what are we hearing. What are we doing well
and what may be our hurdles. Using these tools
we can see and hear what buyers/agents are
saying so can take the proper avenues to sell your
home fast. No one stay in touch with their sellers
like I do, and no one offers more insight during the
home selling process
Each month, REALTOR.com® attracts more than
13.7 million visits per month* from consumers
interested in buying a home. No other real estate
site even comes close to that number. The most
comprehensive national collection of homes for
sale, REALTOR.com® is the powerful site of its
kind, is No. 1 in page views, No. 1 in time spent
searching and your No. 1 online sales tool, and it’s
getting stronger all the time.
In Depth Market Analysis
on your property List Home with MLS
Push Your Listing to
Realtor.com
In depth Market Report
on Your Area
Enhance your
Listing on Realtor.com
Driving it to the top of
Searches
Electronic
Contracts if you want, fill
out and sign from
anywhere
Weekly Traffic Reports
from Realtor.com
sent to you
Weekly Traffic reports
from the MLS sent to you
with listing Ratings
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Open Houses
2nd Largest Real
Estate Franchise in the
US giving even more
exposure
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Exclusive Listings
Manager that’s assures
all these steps will
happen
Staging
KWLS Proprietary to
KW markets your
home to over 350
search websites
Online Storage of your
Contracts for 7 Years
giving you access from
anywhere
For Sale Sign in Front
Yard
Target my marketing to
agents who specialize in
selling homes in your
neighborhood
Handle the negotiation
process
And much much more
behind the scenes
I do all 18 these to
assure you home not
only sells but sells in a
timely manner
Most others offer just
these 5 activities and
hope your home sells
73% More
Activities
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
It is crucial to communicate with my sellers on what
is going on with there listing what are we seeing
and what are we hearing. What are we doing well
and what may be our hurdles. Using these tools
we can see and hear what buyers/agents are
saying so can take the proper avenues to sell your
home fast. No one stay in touch with their sellers
like I do, and no one offers more insight during the
home selling process
It is crucial to communicate with my sellers on what
is going on with there listing what are we seeing
and what are we hearing. What are we doing well
and what may be our hurdles. Using these tools
we can see and hear what buyers/agents are
saying so can take the proper avenues to sell your
home fast. No one stays in touch with their sellers
like I do, and no one offers more insight during the
home selling process
Each month, REALTOR.com® attracts more than
13.7 million visits per month* from consumers
interested in buying a home. No other real estate
site even comes close to that number. The most
comprehensive national collection of homes for
sale, REALTOR.com® is the powerful site of its
kind, is No. 1 in page views, No. 1 in time spent
searching and your No. 1 online sales tool, and it’s
getting stronger all the time.
GOING THE EXTRA MILE IN TODAY’S MARKET TO SELL YOUR HOME In Depth Market Analysis
on your property List Home with MLS
Push Your Listing to
Realtor.com
In depth Market Report
on Your Area
Enhance your
Listing on Realtor.com
Driving it to the top of
Searches
Electronic
Contracts if you want, fill
out and sign from
anywhere
Weekly Traffic Reports
from Realtor.com
sent to you
Weekly Traffic reports
from the MLS sent to you
with listing Ratings
Over 89% of buyers find
their home online and
wilth these tools we have
purchased we give you
the maximum exposure
online
Open Houses
2nd Largest Real
Estate Franchise in the
US giving even more
exposure
Almost 90% of buyers
find their home online and
with these tools we have
purchased we give you
the maximum exposure
online
Exclusive Listings
Manager that’s assures
all these steps will
happen
Staging
KWLS Proprietary to
KW markets your
home to over 350
search websites
Online Storage of your
Contracts for 7 Years
giving you access from
anywhere
For Sale Sign in Front
Yard
Target my marketing to
agents who specialize in
selling homes in your
neighborhood
Handle the negotiation
process
And much much more
behind the scenes
I do all 18 these to
assure your home not
only sells but sells in a
timely manner
Most others offer just
these 5 activities and
hope your home sells
73% More
Activities
Steps taken by most agents to sell your home
I take every step to not only sell you home but sell it
fast
Not going to work in today’s market
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
REALTOR.com®
Facts That Matter • Visitors on REALTOR.com
®
stay longer than on other
comparable sites. They take
another look at a property
and really comb through
the details
• Visitors on REALTOR.com®
also come back more
often than on any other
comparable site
Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.
Most Viewed
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Each month, REALTOR.com® attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com® is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and it’s getting stronger all the time. Nearly 14 million people don’t visit a Web site by accident. It takes a great deal of work, as REALTOR.com® is increasing awareness and driving traffic with its public awareness campaigns Initiatives include providing locally-themed real estate statistics and Top 10 lists to print, TV and Internet media outlets in cities both big and small, as well as investing capital to ensure that REALTOR.com® listings show up higher in online search engines that those of the competition.
That’s
287,000,000
Minutes in
January!
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
ALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
HOME BUYERS AND SELLERS - 2011
Importance of Internet
Home Search
• Almost 90% of home buyers
and sellers use the internet to
search
for their home1
• Reach the widest audience of
potential buyers
• More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
How will I showcase your
home to the most buyers?
• I will help your home
rise to the top of the
search, above other
homes, by adding
more photos
Showcase Listing
Enhancements
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
22
How will I showcase your
home to the most buyers?
• I place my cell phone
number at multiple points to
increase buyer calls
for your property
Screen shots represent site as of publication date. Site subject to
change without notice.
Showcase
Listing
Enhancements
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Online Listing
Performance Report
• REALTOR.com® tracking
report shows how many
buyers are looking at your
home
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Brokerage
Websites
National
Portals
Realtor.com Search
Engines
Social
Media
With KWLS I will get the lead and that is best for you since I will know the
most about the property and be able to sell it better than anyone else!
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Source: National Association of REALTORS®
Internet Real estateagent
Yard sign Open house Printnewspaper
advertisement
Home book ormagazine
Home builder Relocationcompany
Television Billboard
88% 87%
55%
45%
30%
19% 16%
4% 4% 4%
89% 88%
57%
45%
36%
23%
16%
3% 7%
5%
2011 2010
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
2002: Internet
surpassed print ads
2004: More buyers found their home on
internet than from signs
2009: The internet is THREE TIMES
as powerful as signs
HOW BUYERS FOUND THEIR HOME HOW BUYERS FOUND THEIR HOME
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
40% of buyers found a home via the internet – up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
MLS Real estate agentwebsite
REALTOR.com Real estatecompany website
Other website withreal estate listings
For-sale-by-ownerwebsite
Newspaperwebsite
Real estatemagazine website
Social networking Video hostingwebsites
56%
46% 45%
40% 38%
14%
6% 4%
1% 1%
We have invested extra money in all
the top websites used for home
searches to make sure you have
maximum exposure of your listing to
buyers
M
L
S
R
E
A
L
T
O
R
.
c
o
m
A
g
e
n
t
w
e
b
s
i
t
e
C
o
w
e
b
s
i
t
e
O
t
h
e
r
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
79%
83%
82%
85%
84%
85%
84%
85%
88%
87%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
13% 14% 14% 13% 12% 12% 13% 11% 9% 10% 7%
3% 3% 2% 3% 2% 2% 3% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Sold home using an agent FSBO Other Sold to home Buyer
Source: National Association of REALTORS®
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Source: National Association of REALTORS®
Sold home using an agent Directly from builder or
builder’s agent
Directly from the
previous owner
67%
75% 77% 77% 77%
79% 81%
77%
83%
89%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
15% 14% 12% 12% 13% 12% 10% 8% 6% 7%
15% 9% 9% 9% 9% 7% 6% 5% 5% 4%
Marketing Market Info Pricing
Your Home
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Agent Misc
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Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
1.7%
12.4%
Closed Units
Source: National Association of REALTORS®
7.4%
19.5%
Per Agent Unit Increase
NAR
NAR
Closed Units
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
(In Millions)
Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
Source: National Association of REALTORS®
89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.4
7.1
4.3 4.2 4.3
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1865
2157 2226 2352 2314 2433
2181
1611
1862 1727
1481 1594
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
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Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.
Source: National Association of REALTORS®
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3% 5%
3% 3% 4%
3% 5% 5% 5%
4% 4%
7% 8% 8%
9%
12%
1%
(1%)
(10%)
(13%)
0.3%
(4%)
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.93%
8.41%
5.24% 4.48%
2.35% 3.95%
(1.86%) (3.25%)
(6.85%)
1.04% 0.00%
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Source: National Association of REALTORS® Source: National Association of REALTORS®
Mortgage rates averaged 4.69% in 2010, an all-time low since Mortgage rates averaged 4.45% in 2011, an all-time low since Freddie Mac started tracking in1971. In 2011, mortgage rates ranged as high as 4.95% and ended in December at a low of 3.96%. During the week ending February 9, 30-year fixed rate averaged 3.87%. Mac started tracking in 1971.
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.3% 10.1% 9.3%
8.4%
7.3%
8.4% 7.9% 7.8% 7.6%
6.9% 7.4%
8.1%
7.0% 6.5%
5.8% 5.8% 5.9% 6.4% 6.3% 6.0%
5.0% 4.7% 4.5%
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Properly priced, you will have the possibility of
many more buyers competing for your property.
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
To get your home sold for the most money in the least time, we have to price it “in the market.”
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
`
Acti
vit
y
1 2 3 4 5 6 7
1 Timing is extremely important in the real estate market!
3 It has the greatest opportunity to sell when it is new on the market!
2 A property attracts the most activity from the real estate community and potential buyers when it is first listed
Weeks
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Pricing it Right off the bat would increase
your result of selling it at or above market
value vs. selling it below Market Value
after you lose the new listing traffic new
listing appeal!!
If you want to be competitive.
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
• We want to generate offers before the market moves on to newer
listings.
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Source: National Association of REALTORS®
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Preparing Your Home for Sale
Cleanliness
Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not
adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars
more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must
be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers
do!
Showtime
When your home is being shown, please do the following:
• Keep all lights on
• Keep all drapes and shutters open
• Keep all doors unlocked
• Leave soft music playing
• Take a short excursion with your children and pets
• Let the buyer be at ease and let the agents do their job
• Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.
Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate
office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us
useful information to use in marketing your home.
Paint & Carpet
Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your
house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual
color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more
money than you have to replace carpet. They don't. They simply buy elsewhere.
Curb Appeal
Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are
trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.
Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
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Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
M I S C J. D. Powers and Associates - Highest Overall Satisfaction For Home Buyers
Among National Full Service Real Estate Firms, Two Years in a Row*
Entrepreneur Magazine- Ranked #1 real estate franchise in the Franchise 500
survey
Swanepoel Trends Report - Most Recognizable Real Estate Franchise for 2009,
#1 Industry Trendsetter for 2009
Inc. Magazine - One of the Top 5000 Fastest Growing Private Companies in
America, 2009
American Business Awards- Sales Training/Coaching Program of the Year
Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
Chosing an
Agent Misc
Preparing
Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Marketing Market Info Pricing
Your Home
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Agent Misc
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Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
F. A. Q.
Marketing Market Info Pricing
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Agent Misc
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Your Home FAQ
kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For showings, potential buyers will
bring their own agents to see your home. Most buyers prefer only their own agents be present when
evaluating a prospective new home.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will
not sell. If you choose to work with me, I will conduct a comparative market analysis prior to
recommending an asking price for your home. I will explain how I arrived at the price, but ultimately
the decision is up to you. I will offer my professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open
houses. A large part of a home's appeal involves staging, which is everything from furniture
placement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
Marketing Market Info Pricing
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kw Nobody Moves the Market Like kw Rochester l
JIM & BARB CLARK kw l Rochester
The Process
39 39
Receiving Offers
Presentation of Offers
When an offer is generated on your home, you can expect the following from us:
1. Present the offer to you personally.
2. Have the cooperating agent share the buyer’s qualifications.
3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what
they are asking for.
4. Discuss all offers with you in private, after listening to the other agent’s input.
We will give you as much information as possible regarding:
1. Current market and finance activity.
2. Other sales to date.
3. Competition.
4. Agent comments.
Negotiating the Sale
When purchase contracts are negotiated, you will be kept informed every step of the way.
Other items to expect during the selling process:
1. Establish and explain guidelines prior to presentation.
2. Present all offers to you—as quickly as possible.
3. Review the contract with you.
4. Keep you up to date on current market activity, which may affect the strength of the offer.
5. Ensure that all parties in all transactions are treated fairly and with honest consideration.
6. Make certain that there is compliance with disclosure laws and ordinances.