11 OBVIOUS A/B TESTS YOU SHOULD TRY

Neil Patel KISSmetrics

@neilpatel #KISSmetrics

DOING BUSINESS ON THE WEB FOR

11 YEARS

RUN AT LEAST 4 NEW A/B TESTS A MONTH

TEST #1 ADD THE WORD FREE IN YOUR ADS

RESULTS

CPA DECREASED FROM $60 TO $43

TEST #2 CREATE AN EXPLAINER VIDEO

RESULTS

INCREASED CONVERSIONS BY 64%

TEST #3 HAVE YOUR SIGNUP BUTTON SCROLL

RESULTS

INCREASED CONVERSIONS BY 138%

TEST #4 REMOVE FORM FIELDS

RESULTS

INCREASED CONVERSIONS BY 26%

TEST #5 TWO STEP CHECKOUT PROCESS

RESULTS

INCREASED CONVERSIONS BY 10%

TEST #6 SHOW OFF YOUR LIVE PRODUCT

RESULTS

INCREASED CONVERSIONS BY 38%

TEST #7 FREE TRIAL VS MONEY BACK GUARANTEE

RESULTS

INCREASED CONVERSIONS BY 116%

TEST #8 TRIAL LENGTH

RESULTS

INCREASED CONVERSIONS BY 102%

TEST #9 TIME BASED BONUSES

RESULTS

INCREASED CONVERSIONS BY 11%

TEST #10 ADDING DOLLAR VALUES TO FREE OFFERS

RESULTS

INCREASED CONVERSIONS BY 22%

TEST #11 BUTTON COLORS

RESULTS

INCREASED CONVERSIONS BY 21%

THANK YOU!

Neil Patel quicksprout.com

npatel@kissmetrics.com