Introduction to Social Media for West Sussex PCT

Presented by Mark Walker

Learning about social media

Social media may not be part of your personal life but it is definitely part of your working world. To understand its value you need to know what it is, what it does and how to use it. However, like swimming, it is difficult to learn without getting your feet wet…

Introduction to Social Media

•  Your Questions About Social Media • Where are we now? • Getting to grips with social media

– Listen, look, learn – Be useful – Review and improve

• Next Steps

Outcomes from this session

•  You have more knowledge about current use of Social Media

•  You have asked questions about social media and had some of them answered

•  You have talked to colleagues about the role of social media in your work

•  You are starting to decide what to do next

Where are we now?

Social Media is jargon…

•  LinkedIn •  Google Docs •  Twitter •  Ning •  Yammer •  Slideshare •  SurveyMonkey •  Wikis •  Email forums •  Bulletin boards

•  Podcasting •  Blogs •  Video-sharing •  Microblogging •  Delicious •  Social Bookmarking •  Document-sharing •  Video Conferencing •  Doodle •  Wordpress

How important is Social Media?

•  In terms of your current workplans, how important do you think it is for you to know more about social media? – Not sure – Not at all – A little –  It’s important –  Its vital

How important is Social Media?

Social Media Confidence

• How confident do you feel about using social media, such as Twitter, Youtube or Facebook? – 1 = not at all – 2 = have some knowledge – 3 = use one or two different tools – 4 = regular user – 5 = very confident user

Social Media Confidence WORK USE

Average = 2; WSPCT = 1.8 Not at all/have some knowledge

PERSONAL USE

Average = 2.5; WSPCT = 3 Use one or two different tools

What is Social Media?

•  The Internet •  Social spaces •  Interactive •  Multi-functional

•  Fashionable •  Dynamic •  Cheap •  Easy to use

Where are we now?

Where are we now?

Who is Using Social Media?

•  Young People • Older People • Wealthy People • Poor People

•  Your Clients •  Your Colleagues •  Your Friends •  Your Family •  Your Suppliers •  Your Contractors

What are they using Social Media for?

• Entertainment, education, health, work • Asking questions and sharing answers • Making recommendations • Checking technical information • Supporting one another • Creating communities • Bypassing mainstream answers

We are changing the way we make decisions

We can still hear what the seller says...

But it is now much easier to hear what buyers think before we buy…

What can we use Social Media for?

• Marketing • Sales • Communications •  Information •  Interaction • Trust •  Influence

 More Effective Communications

 Better Services

Your questions about Social Media

•  What is the best way for NHS to engage with social media? •  Is there any evidence of usefulness for the NHS? •  How can we evaluate the use of social media to show effectiveness? •  Which are the most useful tools for what we want to achieve? •  What are the costs? Inc time/people/financial resources? •  Whose role is it within the organisation? •  How do we manage the risks (e.g. reputational) without stifling our

involvement? •  What can we learn from others who are already doing

this successfully? •  How can we make sure that we're being useful to people and not just ticking

various social media boxes?

Get to grips with Social Media

The Problem with Social Media…

• Too Many Choices • Too Little Time • Too Little Direction • Evidence

• Patience • Focus • Routine • Measurement

The Problem The Solution

Get to grips with social media So What Should I Do? •  •  STEP 1

Listen, Look and Learn

STEP 2

Be Useful STEP 3

Measure and Improve

Get to grips with social media Step 1: Listen, Look and Learn • Where to look

– Facebook – Twitter – LinkedIn – Patient Opinion – NHS Choices – Google for “NHS + Social media” – Blogs/Podcasts

Google Alerts

Tweetdeck

Youtube

Patient Opinion

Facebook

NHS Choices

Get to grips with social media Step 2: Be Useful in Your Network • Share what you know • Help where you can • Signposting • Announcing • Listening • Responding

Get to grips with social media Step 2: Be Useful in Your Network 20 minutes a day • Update your website/blog • Post comments • Tweet useful links and news • RT useful links and new • Talk to colleagues, clients, partners • Recommend something

Get to grips with social media Step 3: Measure and Improve • Small Steps • Adjust Your Routine • Build a Network • Be Patient • Be Selective • Be Focused

Get to grips with social media Step 3: Measure and Improve • Spreadsheet

– Hits, friends, posts, comments, polls – Sales, margins, costs

• Track links using www.bit.ly – What are people interested in?

• Communications campaigns – Direct costs, people’s time, trends

Next Steps

• Start with where you are now • Set achievable goals • Understand your networks • Share what you know • Be useful

Next Steps: Individual

• Learning by Doing – I will spend 30 minutes a week

researching the use of social media in my field

– I will spend 20 minutes a day being useful to other people by using the web

– I will include knowledge about social media in my personal development goals

Next Steps: Organisation

• Marketing – Research + website + online

• Strategy – Policy, research, services, etc

• Human Resources – Skills, training, job description

Next Steps: Your thoughts

• One thing for yourself • One thing for your department • One thing for your organisation

Useful Guides

• www.icrossing.co.uk/what-we-think – eBook: What is Social Media?

• www.nixonmcinnes.co.uk – Marketing Guides

• www.cipr.co.uk/socialmedia – Chartered Institute of Public Relations

• Me and My Web Shadow – http://amzn.to/9paTvZ

Your questions

•  Is this relevant? • How can you move forwards? • What will help you?

Keep In Touch

E: mark@wallandpleece.co.uk W: www.wallandpleece.co.uk W: www.markwalker.net T: @scipmark LinkedIn: scipmark