Post on 06-Jul-2015
Leverage Small Business Blog Content
Take a look at these 10 ways to benefit from your small business blog content repeatedly.
Chitraparna Sinha
What is Content Leverage?
“Content leverage is using every piece of content in
multiple ways to get the highest return on investment
from each piece of content.”
~ Content Marketing Institute
Assumptions
You have a small-scale business.
It is run by YOU or with less than 5 employees.
The business has an active blog.
Content is shared online on social networks, forums etc.
You have limited budget.
[The 10 ways appear from next slide onwards]
Benefits
Free and recurring traffic
Gaining new business leads
Establishing authority
Creating B2B relations
Natural backlinks
Improved ROI
Guest Blogging
Use a couple of old blog posts to create a new post for guest blogging. If the old ones were time sensitive, research and add new data. Publish on high authority and niche relevant blogs.
Budget - $30 to $100 per post (if outsourced)
DIY
PPT Presentation
The presentation you are viewing is an example of content leveraging. You need MS PowerPoint. Create PPT and share it online via SlideShare, SlideBoom, Google Docs and others.
Budget - $50 to $100 per PPT (if outsourced)
DIY
Videos
Avoid self-promotional videos. Create videos on your small business related concepts and share them via platforms like YouTube, Daily Motion and others.
Budget - $20 to $70 per video
(better to get professional service)
Create PDF
Take a bunch of related blog posts. Edit them. Create a PDF file on that topic. Upload on free file sharing sites.
Budget - DIY
Create eBook
This is an extension of the „PDF‟ concept. Use blog posts and research work to create an eBook. Keep it between 30-50 pages. Use upsell. Either give it for free on your blog in exchange of name & email id (list building) or upload on eBook sharing sites or sell on Amazon.
Budget: Could be a mixture of DIY and professional eBook development. Estimate budget is around $100.
Infographic
Graphically represent blog posts via an Infographic. Really awesome for concept-based information sharing. You can share them repeatedly on social media, webinars, get bloggers to embed them on their blogs etc.
Budget: $100 to $300 per Infographic
Don‟t DIY unless very sure. DIY tools – Visual.ly, Easel.ly
Newsletter
Some bloggers „rent‟ out their huge email list to business owners for paid advertisement, known as „solo ads‟. Contact some solo ad providers (use Warrior Forum) and schedule a release. Either use old blog posts or create a new sales pitch.
Budget: $100 to $250 (depends on estimated clicks)
Facebook Notes
Republish few blog posts via FB Notes. Keep sharing. Don‟t forget to credit original source.
Budget: $0
Article Directories
Rewrite old blog posts and submit with article directories. Google for a directory lists.
Budget: $150 for a batch of 30 posts
Get submission package deals
Webinar
Not exactly leveraging blog content per se but works excellently to communicate with readers. Host webinars once a month, record and upload on video sharing sites.
Budget: DIY
About Author
I am a freelancing consultant, blog content manager, bloggerand content strategist, a published Amazon editor and social media geek.
Find me on –
Google+
~ Chitraparna Sinha
THANK YOU
Interact with this presentation by suggesting more content leveraging ideas. Leave comments below.