Post on 22-Mar-2017
10 Reasons Facebook Topic DataWill Change Your World
Kester FordDirector of Product
Marketing
Reason 1: Insights from the world’s largest social platform
WITHOUT FACEBOOK TOPIC DATA + FACEBOOK TOPIC DATA
Analysis across public social data sources
Example: Analysis of automotive brand
6xAnalysis includes Twitter, Tumblr, blogs, forums.
5
Reason 2: Unique demographic insightsUse demographics to develop insight around
audience segments
Audience segments that over/under -index in engaging with a brand.
CALIFORNIA18-24
KENTUCKY25-34
Insights enable marketers to build and target creative and
campaigns to specific segments
Creative A
Creative B
Reason 3: Real-time category and topic detection
6
CONTENT
TOPICSFord (Company)Automotive (Category)
Going to test drive a new Ford!
Reason 4: Truly “big” data needs a different approach
7
Reason 5: “Super-public” text samples
8
Going for a drive in my Ford
Love my Ford
Can’t wait to see Harrison Ford
I am very grateful for my Honda Accord!!! She gets me many places, this past summer to she took us all the way to Phoenix, AZ!!! I know there are many great cars out there but I will always be a Honda Girl! #GratitudeAdventure #WrapstoRiches
52%
21%
13%
4%
10%
9
Source: 2015 Social Media Marketing Industry Report, May 2015
OTHERS
“THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS…”
Reason 6: The market is ready
Reason 7: A wide variety of use cases
10
Reason 8: The opportunity to build unique products
11
Topic data
Metadata added, ready for analysis
OFF-THE-SHELF CLASSIFIERS
VEDOCUSTOM RULES-BASED
CLASSIFIERS
MACHINE-LEARNING CLASSIFIERS
Reason 9: We are here to help
12
Reason 10: It’s the future
13
SME BUSINESSES
WITH ACTIVE FACEBOOK PAGES
40M+
Source: Facebook Q3 2015 Earnings Report (1) Facebook, Messenger, Instagram.
2M+
$4.3B Q315 AD REVENUES
GROWING 45% YoY
ACTIVE ADVERTISERSDAILY ACTIVE USERS1 BILLION
PEOPLE SPEND 46 MINS/DAY ON FACEBOOK1
Marketers Are Making Big Investments in Facebook
Q&A
THANK YOU