1

TV Viewing TrendsShawinigan CA - Diary

Updated Spring 2014

2

Maps & Demographics

Market Info

3

Shawinigan CAWhere is it?

BC

ABSK MB

ONQC

NL

NBNS

PE

NL

YT

NTNU

4

Shawinigan CA Demographics

P2+

P2-11

P12-17

P18+

P18-34

P18-49

P25-54

P35-54

P55+

F18+

F18-34

F18-49

F25-54

F35-54

F55+

M18+

M18-34

M18-49

M25-54

M35-54

M55+

0 10 20 30 40 50 60 70

58.0

4.6

3.2

50.2

11.2

21.5

22.3

15.8

23.2

25.7

5.3

10.3

10.9

7.8

12.6

24.5

5.9

11.2

11.4

8.0

10.6

Population Estimates (000)

Source: BBM Canada Geographical Reference Guide 2011-2012

5

Reach, Time Spent, Average Quarter Hour Audience

People Aged 2+

6

People 2+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV

Spring Fall0

102030405060708090

10098.3 95.997.3 96.798.3 96.497.4 98.896.7 98.097.1 95.997.4 96.896.7 95.697.6

200620072008200920102011201220132014

7

People 2+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

27.9

25.1

30.428.0

29.2 30.3

26.6 26.5

31.5

28.5

31.8

28.529.127.6

24.8 25.424.4

200620072008200920102011201220132014

8

People 2+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall02468

10121416

13.0

9.7

13.5

11.612.1 12.3

10.811.4

13.5

12.2

13.6

11.812.111.4

10.3 10.610.2

200620072008200920102011201220132014

9

People 2+ - Weekly Reach %

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV

Spring Fall0

102030405060708090

10094.3

91.195.8 92.891.3 92.593.6 95.5

91.696.3

88.493.995.9

92.194.390.5

94.5 200620072008200920102011201220132014

10

People 2+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

11.310.3

11.3 11.211.1

12.2

10.211.1

12.8

11.711.7 11.812.011.4

10.4 10.510.7

200620072008200920102011201220132014

11

People 2+ - AQH Audience (000)

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

5

10

15

20

25

30

26.3

19.9

25.1

23.122.9

24.8

20.8

23.7

27.3

25.025.224.424.8

23.5

21.7 21.922.4

200620072008200920102011201220132014

12

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Children Aged 2-11

13

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Teens Aged 12-17

14

Reach, Time Spent, Average Quarter Hour Audience

Adults 18+

15

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.3 96.298.3 97.498.0 96.297.8 99.597.3 98.097.5 95.797.5 96.297.7 95.997.7 2006

20072008200920102011201220132014

Adults 18+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

16

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.05.0

10.015.020.025.030.035.040.0

30.5

27.2

33.830.731.9 32.4

28.4 28.2

33.230.5

34.5

31.231.229.4

27.4 27.826.2

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

17

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

11.6

8.9

12.3

10.811.2

11.6

9.910.5

12.8

11.3

13.1

11.211.410.7

9.410.09.8

200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

18

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.094.7 93.5

97.794.595.0 93.994.1

97.394.5 97.292.5 94.897.2 95.396.2

93.195.7 200620072008200920102011201220132014

Adults 18+ - Weekly Reach %

Prime: M-Su 7p-11p

19

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.02.04.06.08.0

10.012.014.016.0

12.711.4

12.7 12.212.313.1

11.111.9

13.512.712.9 13.013.1

12.411.9 11.611.6

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

20

Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

24.1

18.8

23.121.421.4

23.4

19.5

22.1

26.1

23.524.4

23.323.822.7

20.4 20.921.7

200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)

Prime: M-Su 7p-11p

21

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Adults 18-34

22

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Adults 18-49

23

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Adults 25-54

24

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Adults 35-54

25

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be provided due to a small sample

Adults 55+