Post on 16-Apr-2017
MIGHT GROUP | www.might.com.tw
MIGHT GROUP
揭秘新製造服務Faster & Cheaper for Maker
V1.4
MIGHT GROUP | www.might.com.tw 3
Maker to Startup Eco System
Maker to Marketing
Maker Space
Arduino
Crowd
Funding
3D Printer
MIGHT GROUP | www.might.com.tw
2005
•<Maker>雜誌發行,
Maker一
詞出現
2005
•Arduino開源版誕生
2006
•第一屆Maker Fair
2007
•第一家Maker SpaceTechShop開張
2009
•3D印表機專利到期
2009
•Kickstarter創立
4
History
MIGHT GROUP | www.might.com.tw 5
Pebble
April 2012
•Kickstarter –10 million US$ by 68K backers
January 2013
•Began shipping units
•shipped 300,000 units during its first year
March 2015
•Pebble Time @ Kickstarter pledges of $20 million US$ by 78K backers
MIGHT GROUP | www.might.com.tw 6
Flux 3D Printer
April 2014
•Fund by 6 NTU students
Dec 2014
•Kickstarter –1.6 million US$ by 2.7K backers
Judy 2015
•Estimated to ship
MIGHT GROUP | www.might.com.tw
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Ubiquiti
2005
• Funder Robert Pera left Apple and fund Ubiquiti Networks by $30,000
• cooperated with Might for wireless module
2011
• Ubiquiti Networks IPO at NASDAQ
2014
• Robert PeraBecame Top 10 “Youngest Billionaires in the World”
MIGHT GROUP | www.might.com.tw 8
Case Study – Ubiquiti
Robert Pera
Robert Pera,他今年只有35歲,本來是蘋果電腦的工程師,不過在2005年自立門戶,創立「無線網路公司」優比快,五年之內在美國「那斯達克」上市,年營收破2億美金,甚至在2012買下美國NBA灰熊隊,當球隊老闆。
MIGHT GROUP | www.might.com.tw
Intel
• 開發物聯網專用開發版Edison
• 投資1.2E RMB成立[英特爾眾創空間加速器]
• 成立創客天使基金
Microsoft
• 宣布Win10為首個獲得Arduino認證的作業系統
• BizSpark 新創火花計畫, 投資25E NTD在台灣Startup
• 在全球7個城市設立微軟加速器輔導Start-up
• Google Startup Grind目前已擴展至全球175個城市、65個國家,是全球第一大創業社群
• 32E US$收購新創公司Nest, 打造物聯網平台Brillo
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Business Investment
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『自願跳下懸崖後, 在落地之前組出一台飛機』Reid Hoffman, Founder of LinkedIn
What is Start-up?
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Rate at Crowdfunding
成功率Indiegogo – 12%Kickstarter – 42%
失敗率Indiegogo – 88%Kickstarter – 58%
Ref - https://www.krowdster.co/
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科技類專案 -
失敗率:32%延遲出貨率:81%只有7%準時出貨
Kickstarter Fail Rate
Ref - https://www.kickstarter.com/help/stats
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Startup in Taiwan
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Startup in Taiwan
0
5
10
15
TEA(Total Early-StageEntrepreneurial Activity)
World No.2 T.E.A ranked
0
2
4
6
Fail Rates
Top Fail Rates in the world
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Case Study - Smarty Ring
Dec 2013
• Kickstarter $297,824 as 745% over target
2014 Sept.
• Much-delay, non-tech prototype release
Jan 2015
• Last update and delay again due to the LED display
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Case Study - Cooler
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Case Study - Cooler
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Case Study - ZANO
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Case Study - Dream Flower
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Case Study - VOW
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Case Study - Avy
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Case Study - CATFi
MIGHT GROUP | www.might.com.tw
• 設計 ≠ 製造硬體的[設計]與[製造]向來是兩回事, 而許多硬產品都能被設計出來, 但當真的要進到規模量產階段時, 卻是困難重重
• 成本 + 功能 + 外觀 + 時程 = 1任何上述因素的變動, 都會導致產品難產
• 群募目標金額太低硬體開發成本(NRE)和其他製造隱性成本通常被嚴重低估
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Reason to Fail
MIGHT GROUP | www.might.com.tw
1. 已經做出可以使用的原型機(prototype)
2. 可以在半年內出貨
3. 在開發產品之餘,已經有時間和資源為專案做行銷
4. 擁有夠多的觀眾可以和他們分享你的專案時
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Time for Crowdfunding
Ben Bateman / Indiegogo
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5 Stages for Product Development
IDEA EVT DVT PVT MP Ship
• 工程樣機• 機構件模具• PCB Layout• 認證
• 量產• 良率提升• 不良率分析• 包裝
• 小量試產• 測試治具• PCB洗板• 信賴性測試
• Mock-up
• Prototype • 海空運• 快遞• 海關貿易
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2 Stages Start-up
IDEA EVT DVT PVT MP Ship
• Mock-up
• Prototype• OSHW + 3DP• Main Chip Select
Start-up EMS Service
Concept to Prototype0 to 1
Samples to Products1 to 100
• 工程樣機• 機構件模具• PCB Layout• 認證• Module Design
• 量產• 良率提升• 不良率分析• 包裝
• 小量試產• 測試治具• PCB洗板• 信賴性測試
• 海空運• 快遞• 海關貿易
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Team Work
PM
•規格確認
•時程掌控
•成本分析
•疑難雜症
Quality
•品質系統制定
•認證流程
•信賴性測試
•不良品分析
Sales
•客戶服務
•商業流程
•生產安排
•出貨安排
ME
• 機構件評估
• 模具評估
• 治具設計
• 組裝流程設計
EE
• 電路設計
• PCB製作
• PCBA製程
• 測試流程設計
Purchaser
• 材料採購
• 材料認證
• 供應商管理
• 供應商資源
MIGHT GROUP | www.might.com.tw
Design
for
Cost
Design for
TestingDesign
for Quality
Design
for Manufacture
Design for
Logistics
Design for
Reliability
Design for
Safety
Design for
Service
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Next Step - DF“X”
MIGHT GROUP | www.might.com.tw
Chip Solution
Chip Agent
Industry Design
Certification Lab
EMS
Contract Manufacturer
Forwarder
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Supplier Chain
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• BOM (材料清單)
• Gerber (電路板底片)
• Drawing (工程圖面)
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Factory Language
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BOM
• 零件類型
• 廠牌料號
• 用量
• 位置
• X-Y坐標
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PCB Gerber
• 格式 : CAM
• 材質 : RF4
• 表面處理
• 銅厚 (疊構)
• 油墨顏色
• 線寬
• 級性標示
• 連片方式
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Drawing
• 材質
• 表面處理
• 視角圖
• 公差
• 平面度
MIGHT GROUP | www.might.com.tw 39
Project Management
• 工作分解WBS
• 預估時間
• 前置作業
• 負責人
預估合理的Milestone, 然後嚴守它
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Manufacturing Process
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Certification
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• 有經驗的內部專家
• 門當戶對
• 分手不要歹戲拖棚
• 工廠是第一個客戶
• 下一代產品
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Select Partner
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EMS Issues
披著「高科技」外衣的「低科技」靈魂肉體
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Resources
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Aillio
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Exvision
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Triskel
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uHoo
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AeroProbing
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bPoint Plug
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M²Communication
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『只有了解產品是如何生產的,才能做出更好的設計。』
Yurchenco, ID of Apple Mouse
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